Editor's Pick A banana for $175.90. A coconut for $195.50. A roll of toilet paper for $96.20. The Ordinary did not invent those prices to be absurd. It invented them…
Amruta Jadhav
Advertising Archives UN Women Pakistan trained henna artists to deliver helpline information to brides during application. Three films showed bridal henna forming a black eye, strangulation marks, and a cut…
Amruta Jadhav
Highlights Nike did not brief an agency. Nike did not negotiate a contract. Nike did not even know this was happening. On May 8, 2026, the Vatican released a…
Amruta Jadhav
Highlights Every May, Indian advertising performs the same ritual. Slow-motion footage of a woman stirring dal. A child’s hand reaching up. A voice-over about sacrifice. Soft piano. Fade to…
Amruta Jadhav
Editor's Pick India’s two biggest English dailies spent seven years trading blows in print and on television. The Times of India called The Hindu boring. The Hindu called TOI shallow.…
Amruta Jadhav
Highlights Sir David Attenborough turned 100 on May 8, 2026. Brands, broadcasters, conservation groups, and heads of state lined up to mark the occasion. National Geographic produced an emotional…
Amruta Jadhav
Editor's Pick Payment cards have been getting flatter and more uniform for a decade. The raised numbers that once gave cardholders tactile feedback are gone. The embossed names are gone.…
Amruta Jadhav
OOH Advertising Most billboards do the same thing at 9 am and 9 pm. Corona’s billboard in Brighton worked for exactly 15 minutes a day. Miss that window, and all…
Amruta Jadhav
OOH Advertising Mastercard has carried the same brand promise since 1997. “There are some things money can’t buy. For everything else, there’s Mastercard.” The “Priceless” platform is one of the…
Amruta Jadhav
Highlights A Cadbury Dairy Milk bar has 40 squares. Every time one gets opened in a group, someone eats more than their fair share. VCCP turned that universal domestic…
Amruta Jadhav
Advertising Archives McDonald’s built a road sign outside Brioude pointing to the nearest Burger King, 258 kilometres away, to flex its 1,300 French locations. Buzzman responded with a film of…
Amruta Jadhav
OOH Advertising Three thousand buses. One logo. No imagery. No campaign line. Just the words “Museum of Sex” on the front of every MTA bus rolling through New York City,…
Amruta Jadhav
