Discover the best campaigns of every month and week in one place. Read to stay up-to-date with advertising trends and changes.
Advertising Archives Times of India printed 2.28 million pages in purple ink, the colour of India’s electoral finger mark, before major cities voted in the 2024 General Elections. For every…
Amruta Jadhav
Advertising Archives Bajaj Avenger: Show Your Patriotism (2018) Bajaj Avenger’s 2018 Independence Day campaign “#RideYourIndependence” built its argument around the motorcycle itself as a symbol of personal freedom. The film…
Amruta Jadhav
Advertising Archives Ziploc identified that food waste and savings loss share the same cause: expiration. Shoppers uploaded any expired food coupon from any brand to the Ziploc platform and received…
Amruta Jadhav
Advertising Archives Heinz redesigned the fry box for the first time in 75 years by adding a pop-out ketchup compartment physically shaped like the Heinz Keystone logo. The dip pocket…
Amruta Jadhav
Advertising Archives Marmite renamed itself WeMite for the World Cup and produced three jar sizes based on England fan optimism. Small for quarters, medium for semis, large for “WeMite go…
Amruta Jadhav
Advertising Archives ProMate and Ogilvy Sri Lanka noticed that a used notebook covered in ink is invisible to a blind student who reads by touch. During Sri Lanka’s 2022 economic…
Amruta Jadhav
Advertising Archives Ladywell faced 84% ad rejection rates for using basic medical terms like “vagina” and “menopause.” Saatchi & Saatchi LA and Tool built the Censorship Scrambler, jumbling letters mid-word…
Amruta Jadhav
Advertising Archives Heinz discovered restaurants were quietly refilling its iconic bottles with cheaper generic ketchup. The fix was precise: a colour-matched border on the label using Heinz’s exact Pantone red,…
Amruta Jadhav
Advertising Archives Calm es Simple trained an AI on snoring audio and turned it into a mattress discount on WhatsApp. The worse the recording, the bigger the discount. They also…
Amruta Jadhav
Advertising Archives Melanoma Focus trained UK barbers to spot skin cancer on the scalp and neck, areas one in four melanoma cases in men occur, and almost no person can…
Amruta Jadhav
Advertising Archives TERRE DES FEMMES placed a single placard next to three bronze statues in Munich, Berlin, and Bremen whose breasts had been worn visibly lighter by decades of repeated…
Amruta Jadhav
Advertising Archives UN Women Pakistan trained henna artists to deliver helpline information to brides during application. Three films showed bridal henna forming a black eye, strangulation marks, and a cut…
Amruta Jadhav
