Campaigns of the week

Campaigns of the Week: May 18–24, 2026

By Amruta Jadhav
On 25 May 2026
Read 2 min read
campaigns of the week (2)

TERRE DES FEMMES placed a single placard next to three bronze statues in Munich, Berlin, and Bremen whose breasts had been worn visibly lighter by decades of repeated public groping. The sign read: “Sexual harassment leaves its mark.” The campaign ran for three days before permit restrictions removed the placards. It won Gold at New York Festivals.

AnNahar donated its entire print run of ink and paper to fund Lebanese election ballots when the government cited shortages as a reason to cancel voting. It then built an AI President trained on 90 years of its own journalism when parliament failed to elect one for two years. The body of work won the D&AD White Pencil 2026.

Faber-Castell and DAVID São Paulo reproduced Apple’s “Shot on iPhone” billboard format in exact detail across São Paulo Metro stations, replacing iPhone photographs with hyperrealistic pencil illustrations indistinguishable from photography at billboard scale. The single line at the bottom read “Shot on Faber-Castell.” It won a Cannes Lions Silver, D&AD Pencil, and Clio Silver.

KFC Ukraine converted its worst-performing Kyiv location, on the verge of permanent closure, into the world’s first fully vegetarian KFC. No paid advertising. No announcement. People queued. Influencers covered it for free. Menu items were resold online. The location became the best-performing restaurant in the entire KFC Ukraine network.

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