Cigarette butts make up roughly a third of all litter in the UK and are found on 99% of town centre streets. Cleaning them costs the City of Westminster alone around £3.8 million a year. Most anti-littering campaigns approach this with fines, signage, or moral appeals. UK sustainability charity Hubbub tried something different in 2015: […]

Polaroid does not run conventional advertising campaigns anymore. It runs cultural provocations, and the latest one takes direct aim at one of AI’s least discussed environmental costs: water. The Billboard On June 18, 2026, Polaroid installed a billboard on the sand at New York’s Coney Island Beach. The line printed across it reads: “Go jump […]

IKEA does not have a World Cup sponsorship. It does not have broadcast rights, player endorsements, or stadium signage. What it has is a catalogue with thousands of products in every colour combination imaginable, and Dentsu Creative just proved that’s enough to build a tournament campaign that costs nothing in sponsorship fees. The Idea “Assemble […]

Most retail advertising for bicycles leads with the product. The frame. The gear count. The price. The discount. K-Citymarket, one of Finland’s largest hypermarket chains, and TBWA\Helsinki took a different route for their 2026 summer bike campaign. They did not show the bicycle at all. They showed the look that means it is time to […]

In August 2022, a series of posters began circulating on LinkedIn. Advertising and design professionals shared them with praise. The images were genuinely striking: the Mercedes three-pointed star logo formed from the close-up patterns of a leaf’s veins, bees in a honeycomb, a pink rose, a lightning bolt. A clean white outer circle completed the […]

Environmental campaigns have spent decades showing melting ice caps, dying oceans, and oil-covered birds. Men have largely continued behaving the same way. Danish NGO Plastic Change and independent creative agency Worth Your While identified a different entry point, one that is considerably more personal and considerably harder to scroll past. The Idea “May contain traces […]

Three years ago, Akcelo pitched McDonald’s Australia an idea that required the brand to trust itself completely. No logo. No product shot. No brand name. Nothing except a few words, three colours, and an assumption that every Australian already knows exactly where the ad is pointing. The campaign launched nationally this week. It is called […]

Most beer brands own an occasion. Corona owns a feeling, and the sun is its primary creative tool. For over a decade, the brand has been building a body of work that treats sunlight not as a scenic backdrop but as a functional advertising medium, a product ingredient, and occasionally, a co-author of the visual […]

There is a poster somewhere in the UK that looks like it was installed by someone having a very bad day. The creative is mis-sized. The board is crooked. Mud is splattered across its face. Walk past quickly, and you would assume the outdoor company made a catastrophic error. Look closer, and you have just […]

Removing your logo from an advertisement sounds like a creative risk. For a small number of brands, it is the opposite. It is proof of something that most brands never achieve: that the audience’s memory does the work the logo usually performs. The identity has been absorbed so completely that it survives on visual fragments […]