Explore the best Out-Of-Home (OOH) advertising campaigns. See how clever billboards, optical illusions, and real-world stunts grab consumer attention.
OOH Advertising Richard Ayoade needs a Christmas present for his mother, and he dismisses Argos as a toy shop. Two of the retailer’s toy mascots then haunt him back through…
Amruta Jadhav
OOH Advertising British Airways is selling winter sun with photos of British rain. Its new posters show puddles on wet streets, each one reflecting grey skies, people going about their…
Amruta Jadhav
OOH Advertising Woolmark has placed a see-through billboard in the middle of a working Australian sheep farm. The copy reads “The creators of the world’s smartest fibre aren’t scientists. But…
Amruta Jadhav
OOH Advertising By day, the billboard looked like someone had driven a handful of bloody wooden stakes into it. At night, a light hit those stakes and their shadows came…
Amruta Jadhav
OOH Advertising Miami is starting to look like Vice City. A giant “Welcome to Vice City” sign sits on top of the Miami Heat’s arena, beach umbrellas carry the letters…
Amruta Jadhav
OOH Advertising Durex has been following the Indian cricket team around the country with billboards written for one city at a time. Each board plays on the name or the…
Amruta Jadhav
OOH Advertising Morrisons has turned its fresh produce into Halloween monsters. On its new posters, avocados stare out as “Monster Eyes,” carrots curl into “Zombie Fingers”, and a red pepper…
Amruta Jadhav
OOH Advertising Shoppers at Aldi’s Water Lane store in York have a new parking option this Halloween. The supermarket has opened a dedicated bay for broomsticks, fitted with a purpose…
Amruta Jadhav
Editor's Pick A digital billboard at an international airport showed a loaf of bread with a card reader built into the screen. When a traveller swiped a credit card down…
Amruta Jadhav
Editor's Pick KFC Canada sealed its old French fries in a coffin, drove them through downtown Toronto in a branded hearse and held a livestreamed funeral for them inside a…
Amruta Jadhav
OOH Advertising Every day, 9 billion voice messages are sent on WhatsApp. Statista data shows that frequency rose 7% in 2024, and the average length of a voice note rose…
Amruta Jadhav
OOH Advertising Halloween in the MENA region has shifted. For a large part of the audience, October 31 is less about costumes and parties and more about staying home, putting…
Amruta Jadhav
