Apple’s “Shot on iPhone” campaign has been running since 2015. It is one of the most copied visual formats in outdoor advertising history. Clean layout. Bold caption. Arresting image. DAVID São Paulo looked at that format, identified the one assumption built into it, and used Faber-Castell pencils to pull it apart. The Problem the Campaign […]

One developer. One AI tool. Eleven ads for WWF Denmark, produced entirely inside ChatGPT, from concept to final visual, without a photographer, art director, retoucher, or external design software involved at any stage. The campaign went viral on LinkedIn within 48 hours. WWF Denmark showcased it on their own channel. The advertising industry spent the […]

Two women are killed every week in England and Wales by a current or former partner. Most people, walking past a statistic, keep walking. Women’s Aid and WCRS decided the problem was not awareness. It was attention. In 2015, they built a billboard that could tell the difference. The Technology View this post on Instagram […]

The FRAKTA is one of the most recognised objects in Swedish retail. The large blue bag, priced at a few kronor, has been carried across picnics, house moves, beach trips, laundry runs, and last-minute airport dashes for over three decades. NoA Åkestam Holst had a simple creative question: what does all of that life look […]

A banana for $175.90. A coconut for $195.50. A roll of toilet paper for $96.20. The Ordinary did not invent those prices to be absurd. It invented them to be familiar. What The Markup Marché Is The Markup Marché is a series of six fake grocery stores built by The Ordinary and Uncommon Creative Studio, […]

Most billboards do the same thing at 9 am and 9 pm. Corona’s billboard in Brighton worked for exactly 15 minutes a day. Miss that window, and all you see is a yellow board with a bottle label. Catch it at golden hour, and the sun does the rest. The Build In May 2022, Corona […]

Mastercard has carried the same brand promise since 1997. “There are some things money can’t buy. For everything else, there’s Mastercard.” The “Priceless” platform is one of the most recognised taglines in advertising history. McCann Colombia found a way to make it visual without a single word of explanation. The Idea The Mastercard logo is […]

Three thousand buses. One logo. No imagery. No campaign line. Just the words “Museum of Sex” on the front of every MTA bus rolling through New York City, in rotating colour combinations, from December 2025 through the end of 2026. The campaign does not explain what the museum does. It does not need to. The […]

Elite marathon coverage ends the moment the tape breaks. The cameras follow the winners off the course. The post-race press conferences begin. And somewhere behind all of it, thousands of runners are still out on the road, hours into a race that most of the world has already moved on from. CLIF Bar decided that […]

China’s 15th National Games ran from November 9 to 21, 2025, across Guangdong, Hong Kong, and Macao. Heinz had no official sponsorship. No logo on the courts. No broadcast tie in. No athlete contracts. What it had was a tomato, a sharp, creative observation, and 34 characters that turned the entire event into a Heinz […]