South Africa’s sparkling wine market traditionally relies on imagery of formal weddings and major life milestones. J.C. Le Roux and TBWA Hunt Lascaris discarded this category convention with their new print and billboard work. The strategy aligns with the new brand directive to “Be Extra More Often” by encouraging consumers to mark small everyday achievements […]

Zepto launched an expansive outdoor billboard campaign to announce its rapid expansion across Uttar Pradesh and Rajasthan. The quick commerce company placed large static billboards along busy intersections in major regional cities. The physical execution relied entirely on bold text that reimagined famous Hindi songs and regional phrases to promote the “10 minute delivery” service. […]

Ponds launched the “Sun Portraits” campaign to demonstrate the physical effects of prolonged sun exposure on human skin. The brand selected Phalodi in Rajasthan as the location for this outdoor activation. The district records temperatures up to 51 degrees Celsius and represents one of the hottest environments in India. The outdoor execution targeted local women […]

The Government of Rio de Janeiro launched a public awareness campaign against electronic cigarettes. The outdoor and print advertisements target young consumers to debunk the idea that vaping is harmless. The physical execution relies on a minimalist design to subvert the cool image associated with the product. The visuals transform trademark fruity Flavors into symbols […]

IAMS has installed a massive billboard directly above the baggage claim carousel at Orlando Sanford International Airport. The outdoor placement features a row of oversized dog and cat rears positioned just above where travellers collect their luggage. The physical setup connects the concept of uninterrupted travel with “Smooth Deliveries” for pets at home. The brand […]

McDonald’s Netherlands has launched a hyperlocal outdoor campaign that documents the unofficial footpaths customers carve through the landscape to reach its restaurants. The project moves away from staged advertising by focusing entirely on desire paths. These are the organic shortcuts formed when pedestrians instinctively choose the quickest route to their destination. The physical execution relied […]

Volkswagen Uses “Unexpected Affairs” Campaign To Highlight Blind Spot Monitor Volkswagen launched an outdoor and print advertising campaign in Bolivia to promote the blind spot monitor feature on the VW Tera. The physical execution relies entirely on visual storytelling linking a specific automotive safety feature to uncomfortable social situations. The brand partnered with agency MccArthy […]

KitKat launched an out of home and digital campaign across Canada that replaces a common punctuation mark with its physical product. The brand collaborated with the agency Courage to swap the standard hyphen in familiar pairings like 9-5 or airport codes with a physical chocolate wafer. The physical execution relies entirely on visual substitution to […]