Editor's Pick On hid its first football boots behind a code printed on Mbappé’s boots
On has hidden the first look at its football boots inside its own website. The way in is a code printed on the side of Kylian Mbappé’s prototype…
Amruta Jadhav
Category: Editor’s Pick
Binge the highest-quality ad campaigns handpicked by our editors. Dive into our top choices for clever copy, marketing genius, and viral trends.
Editor's Pick Amruta Jadhav
Editor's Pick Colombia’s Águila turned the national anthem lineup into a beer lottery
Before every Colombia match, the players line up for the national anthem in an order that looks random. Águila turned that order into a lottery. Fans predicted the…
Amruta Jadhav
Editor's Pick Swiping a credit card through this airport poster cut a slice of bread for a family in Peru
A digital billboard at an international airport showed a loaf of bread with a card reader built into the screen. When a traveller swiped a credit card down…
Amruta Jadhav
Editor's Pick KFC Canada held a funeral for its hated fries, “Fry Funeral”
KFC Canada sealed its old French fries in a coffin, drove them through downtown Toronto in a branded hearse and held a livestreamed funeral for them inside a…
Amruta Jadhav
Editor's Pick Career shredder shreds moms’ CVs to highlight motherhood penalty on career
A UK advocacy group called Pregnant Then Screwed set up a shredder at a Westfield shopping centre in London and invited people to watch it destroy CVs in…
Amruta Jadhav
Editor's Pick Orange France-made football fans cheer for Mbappé. It was Women’s football
Over two-thirds of male football fans hold negative attitudes toward women’s sport, according to Durham University research. Orange France and Marcel Paris did not argue with that statistic.…
Amruta Jadhav
Editor's Pick Man Boobs 4 Boobs used Men Boobs to teach women how to self-examine breasts
Facebook and Instagram censor female nipples. That policy, applied uniformly across both platforms, creates a specific and medically consequential problem: how do you teach women to perform a…
Amruta Jadhav
Editor's Pick KFC changed its logo to support its rival in Colombia, became national movement.
KFC and Frisby are direct competitors in Colombia. They compete in the same cities, on the same streets, for the same customer ordering fried chicken. In February 2026,…
Amruta Jadhav
Editor's Pick Greenpeace imagined what happens when people die before their plastic does
Plastic pollutes the environment for up to 400 years. That statistic has been repeated in environmental campaigns for decades. Most people have heard it, processed it briefly, and…
Amruta Jadhav
Editor's Pick The weight of period poverty in Europe is heavy enough to feel
Period poverty is a phrase that describes a financial and physical reality most people have never had to experience and most governments have been slow to address. In…
Amruta Jadhav
Editor's Pick Burger King Found Two Players Named Burger and King in FC25
McDonald’s is an official sponsor of EA Sports FC25. The deal cost millions. Burger King had no budget for a gaming sponsorship and no plan to acquire one.…
Amruta Jadhav
Editor's Pick Norway’s consumer council hired death to explain why products keep dying early
Most sustainability campaigns look the same. A melting glacier. A sombre voiceover. Piano music. The Norwegian Consumer Council does not make those campaigns. In March 2026, it introduced…
Amruta Jadhav