Binge the highest-quality ad campaigns handpicked by our editors. Dive into our top choices for clever copy, marketing genius, and viral trends.
Editor's Pick In India, when an elderly person starts forgetting things, the family reaches for two phrases: “Budhapa aa gaya” and “Bhulne ki bimari.” Old age has come. The forgetting…
Amruta Jadhav
Editor's Pick Pakistan has the sixth highest number of child brides in the world. Nearly 19 million girls in the country have been married before the age of 18. For…
Amruta Jadhav
Editor's Pick In Belgium, women earn 20% less than men across every sector of the labour market. Every sector, that is, except one. In Belgian prisons, inmates who work receive…
Amruta Jadhav
Editor's Pick Every block of cheese that Nestlé produces generates a byproduct that most of the industry discards: whey. Billions of litres of it are produced globally every year. Left…
Amruta Jadhav
Editor's Pick McDonald’s introduced Ronald McDonald in 1963. It spent the next six decades building one of the most recognisable mascots in the history of consumer marketing. Burger King spent…
Amruta Jadhav
Editor's Pick The 2013 Kumbh Mela in Allahabad drew over 100 million pilgrims. It is the largest peaceful gathering of human beings on Earth. Food is eaten communally, shared across…
Amruta Jadhav
Editor's Pick In India’s 2024 General Elections, 642 million people were eligible to vote. Roughly one in three did not. That absence had a physical consequence nobody had calculated before:…
Amruta Jadhav
Editor's Pick More than 90% of published books are inaccessible to blind and visually impaired readers. For families in the UK, finding affordable audiobooks for children presents an ongoing practical…
Amruta Jadhav
Editor's Pick Germany has a problem that is not unique to Germany but is acute there. Eighty-four percent of Germans support organ donation. Fewer than half have ever formally documented…
Amruta Jadhav
Editor's Pick Every year in Spain, approximately 8,000 people die from medication errors. A significant portion of those deaths are caused by a problem so obvious it has gone unaddressed…
Amruta Jadhav
Editor's Pick Most coupons expire before anyone uses them. The feeling when you pull out a coupon at checkout, and the cashier tells you it stopped working three days ago,…
Amruta Jadhav
Editor's Pick 50% of every photo and video taken at a concert is of a stranger’s back. The other 50% is the stage. Hellmann’s and Ogilvy Argentina looked at that…
Amruta Jadhav
