In Brazil, politicians receive a budget for work expenses. Tracking this public money is traditionally difficult and requires navigating complex bureaucratic systems. To solve this, AKQA partnered with the digital news portal Congresso em Foco to launch the Transparency Card. The campaign operates under the tagline “Eyes on the Expenses” and transforms raw government data […]

In 1959 seven women on a Mumbai rooftop turned a borrowed 80 rupees into a multimillion dollar cooperative. Shri Mahila Griha Udyog Lijjat Papad operates without a traditional corporate hierarchy scaling into a 1600 crore enterprise by prioritizing a “Sarvodaya” philosophy or progress for all. The physical execution of the brand relies on a decentralised […]

Nestle confirmed the recent disappearance of twelve tons of chocolate in Europe is a genuine theft. Thieves stole a truck carrying over four hundred thousand candy bars. The shipment disappeared while en route from a factory in central Italy to distributors in Poland. The brand released a statement to assure customers the incident was real […]

Stanley originally built its century old thermos brand for blue-collar workers and outdoor enthusiasts. Tradesmen and campers used the heavy duty steel thermoses on job sites and in the wilderness. A major shift occurred when the brand stopped prioritising its Quencher tumbler. Three women from a shopping blog called The Buy Guide recognized the massive […]

Alcohol brand Imperial Blue utilized surrogate advertising to promote its music CDs across Indian television networks. The brand partnered with agency Ogilvy to bypass direct liquor marketing regulations by broadcasting a series of short situational comedy spots. The executions rely entirely on visual storytelling and human vanity without using spoken dialogue. The creative isolates specific […]

Dettol launched a digital commercial showcasing a busy Indian household preparing for a wedding. The execution centers on a young boy who trips and gets hurt while playing. He hides his injury from his friends and the other adults running around the house. He only breaks down and shows his physical pain when he finally […]

Multiple brands have hijacked the viral success of the character Jameel Jamali from the movie Dhurandhar for their digital campaigns. The physical execution across all participating companies relies entirely on deploying a specific caricature of actor Rakesh Bedi alongside his trademark film dialogue “Baacha hai Tu mera” and “Mere bacche”. Havells Barbeque Nation the ticketing […]

Brewing company Carlsberg partnered with Liverpool Football Club to launch a stadium accessibility initiative. The physical execution relies on teaching hearing football fans how to perform the club anthem “You’ll Never Walk Alone” using British Sign Language. The brand worked with agencies Fold7 and COPA90 alongside the British Deaf Association to coordinate a mass crowd […]

Global beauty retailer Sephora signed a partnership deal to become the official beauty retail partner of the F1 Academy for the 2026 racing season. The physical execution expands a traditional retail brand directly into the motorsport environment. The company plans to activate immersive beauty stations and custom fan experiences at select race weekends. Sephora integrates […]

Häagen Dazs secured physical retail space in Toronto on St Patricks Day to launch an experiential sampling campaign. The brand built a temporary pop up bar named OHäagens designed to look exactly like a traditional Irish pub. The physical execution relies on replacing standard alcohol consumption with a premium dessert. Bartenders served complimentary ice cream […]