Editor's Pick Hellmann’s Turned the Backs of Tall Concert-Goers Into Advertising Medium
50% of every photo and video taken at a concert is of a stranger’s back. The other 50% is the stage. Hellmann’s and Ogilvy Argentina looked at that…
Binge the highest-quality ad campaigns handpicked by our editors. Dive into our top choices for clever copy, marketing genius, and viral trends.
Editor's Pick 50% of every photo and video taken at a concert is of a stranger’s back. The other 50% is the stage. Hellmann’s and Ogilvy Argentina looked at that…
Editor's Pick Peru has more than 4,000 smartphones stolen every day. Beyond the physical loss, each theft creates a financial emergency that the banking system was not designed to solve.…
Editor's Pick Every football fan believes they bring luck to their team. The one who always watches from the same seat. The one who wore the same shirt to every…
Editor's Pick In France, home insurance is mandatory by law. Every household must have it. AXA, the country’s leading insurer, holds approximately 2.5 million home insurance contracts. In April 2025,…
Editor's Pick Kenya has the highest per-capita milk consumption in Sub-Saharan Africa. 80% of that milk comes from smallholder farmers, nearly two million of them, most of whom depend on…
Editor's Pick When news broke that the password protecting the Louvre’s video surveillance system was simply “Louvre,” the story went global within hours. CNN, The Times, VICE, and ABC all…
Editor's Pick When Venezuela’s 2024 presidential election took place, opposition candidate María Corina Machado had already been barred from running against the country’s authoritarian leadership. International observers were excluded. Transparent…
Editor's Pick 84% of ads related to women’s health get pulled from social media. 90% of women’s health organisations report censorship for using basic, medically accurate language: menopause, perimenopause, miscarriage,…
Editor's Pick FIFA’s “clean stadium” policy has run through every match of the 2026 World Cup: no non-sponsor branding anywhere, on the pitch, in the stands, or in the press…
Editor's Pick Businesses have designed products, services, and customer experiences for every significant life phase. Education. First jobs. Marriage. Home ownership. Pregnancy. Divorce. Retirement. There is one phase that almost…
Editor's Pick Most outdoor gear brands prove their product’s durability through extreme sport imagery, altitude records, and professional athlete endorsements. Columbia Sportswear and adam&eve\TBWA took a different route. They wrote…
Editor's Pick In August 2022, a series of posters began circulating on LinkedIn. Advertising and design professionals shared them with praise. The images were genuinely striking: the Mercedes three-pointed star…