Dettol launched a digital commercial showcasing a busy Indian household preparing for a wedding. The execution centers on a young boy who trips and gets hurt while playing. He hides his injury from his friends and the other adults running around the house. He only breaks down and shows his physical pain when he finally […]

Multiple brands have hijacked the viral success of the character Jameel Jamali from the movie Dhurandhar for their digital campaigns. The physical execution across all participating companies relies entirely on deploying a specific caricature of actor Rakesh Bedi alongside his trademark film dialogue “Baacha hai Tu mera” and “Mere bacche”. Havells Barbeque Nation the ticketing […]

Brewing company Carlsberg partnered with Liverpool Football Club to launch a stadium accessibility initiative. The physical execution relies on teaching hearing football fans how to perform the club anthem “You’ll Never Walk Alone” using British Sign Language. The brand worked with agencies Fold7 and COPA90 alongside the British Deaf Association to coordinate a mass crowd […]

Global beauty retailer Sephora signed a partnership deal to become the official beauty retail partner of the F1 Academy for the 2026 racing season. The physical execution expands a traditional retail brand directly into the motorsport environment. The company plans to activate immersive beauty stations and custom fan experiences at select race weekends. Sephora integrates […]

Häagen Dazs secured physical retail space in Toronto on St Patricks Day to launch an experiential sampling campaign. The brand built a temporary pop up bar named OHäagens designed to look exactly like a traditional Irish pub. The physical execution relies on replacing standard alcohol consumption with a premium dessert. Bartenders served complimentary ice cream […]

Quick commerce platform Zepto partnered with healthcare brand Vicks to distribute limited edition tissue boxes during cold and flu season. The campaign relies entirely on supply chain speed and contextual packaging. Buyers ordering relief essentials receive a custom tissue box printed with the phrase Get well soon the world needs you. This tactic targets the […]