Binge the highest-quality ad campaigns handpicked by our editors. Dive into our top choices for clever copy, marketing genius, and viral trends.
Editor's Pick Restaurants have been refilling empty Heinz bottles with cheaper generic ketchup for decades. The Heinz bottle carries enough brand equity that diners rarely question what is inside it.…
Amruta Jadhav
Editor's Pick When Sri Lanka’s economy collapsed in 2022, paper prices surged 300% almost overnight. For most students, the cost of notebooks became a stretch. For visually impaired students who…
Amruta Jadhav
Editor's Pick Thai Life Insurance has produced some of the most emotionally precise advertising films in Asia over the past decade. Its collaboration with Ogilvy Bangkok has consistently found stories…
Amruta Jadhav
Editor's Pick Most health awareness campaigns tell people to check themselves. Melanoma Focus identified a specific anatomical problem with that instruction and built a campaign around it. The scalp and…
Amruta Jadhav
Editor's Pick Lebanon was collapsing. Its currency had lost 90% of its value. The government was trying to cancel elections. Newspapers were being shut down by political pressure. The country…
Amruta Jadhav
Editor's Pick The evidence was already there. It had been accumulating for decades in plain sight, on the breasts of bronze statues in some of Germany’s most visited public spaces,…
Amruta Jadhav
Editor's Pick A pub that only serves tap water sounds like a bad business. As a campaign mechanic, it is one of the sharpest executions of 2026. Independent Age, the…
Amruta Jadhav
Editor's Pick A banana for $175.90. A coconut for $195.50. A roll of toilet paper for $96.20. The Ordinary did not invent those prices to be absurd. It invented them…
Amruta Jadhav
Editor's Pick India’s two biggest English dailies spent seven years trading blows in print and on television. The Times of India called The Hindu boring. The Hindu called TOI shallow.…
Amruta Jadhav
Editor's Pick Payment cards have been getting flatter and more uniform for a decade. The raised numbers that once gave cardholders tactile feedback are gone. The embossed names are gone.…
Amruta Jadhav
Editor's Pick Disney grants a wish every hour of every day. Most of the world does not know that. “Drawn to You” is the film designed to change that, and…
Amruta Jadhav
Editor's Pick In Pakistan, henna is everywhere at a wedding. It covers the bride’s hands and feet in elaborate patterns, signals celebration, and carries centuries of cultural weight as a…
Amruta Jadhav
