In Brazil, 30 million dogs are waiting for a home. The ones least likely to be adopted are the Caramelos, the caramel-coloured mixed-breed dogs so woven into Brazilian street life and culture that the country has its own name for them. They account for the majority of shelter populations. They are 90% less likely to […]

The Super Bowl halftime show is the most-watched musical performance in the world. A 30-second advertising slot during the game costs approximately $7 million. UVA, a Puerto Rican delivery app competing against global giants including Uber Eats, DoorDash, and Rappi, had no plans to buy one. It had something more valuable: a lyric in a […]

The 2026 FIFA World Cup has already produced more red cards than the last two tournaments combined. Every fan watching knows exactly what a red card looks like, and every fan watching knows exactly what a Heinz ketchup packet looks like. Heinz and The Kitchen noticed these two objects are the same shape and the […]

The fry box has not changed since it was invented. The same rectangular container, the same tuck-flap top, the same result: ketchup squeezed onto a napkin, balanced on a dashboard, or poured directly onto fries in a way that makes every bite a lottery. 70% of ketchup and fry lovers have spilled sauce while eating […]

Kilteely is a village of 214 people in County Limerick, Ireland. In 2025, it lost its post office, its shops, and several of its pubs over the years, leaving only one standing: Aherns, run by publican Noreen Ahern. Nearing retirement after working close to 90 hours a week, Noreen could no longer keep the doors […]

Australia is the home of natural disasters. More cyclones have hit in the last 20 years than in the preceding 100. Severe flooding strikes 30% more often than it did a generation ago. Bushfires start earlier and burn longer. By 2035, one in ten Australian homes is projected to be uninsurable. And yet nine in […]

For 150 years, Heinz ketchup and fries have been understood as inseparable. The brand did not need to prove the pairing. What it needed, as cheaper rivals began to take shelf space and inflation-weary shoppers started trading down, was to move the consumer’s mind from “fries need ketchup” to “fries need Heinz specifically.” Rethink Toronto […]

60% of American men mistakenly believe prostate cancer screening begins with an invasive rectal exam. That single misconception is responsible for millions of eligible men avoiding a test that, when it catches the disease early, carries a greater than 99% five-year survival rate. Novartis and Fallon decided the largest television audience in the world was […]

Most cities have tactile paving on their pavements. The raised lines and dots guide visually impaired pedestrians forward and tell them when to stop. What they cannot tell a blind person is what is in front of them, whether the building beside them is a bank, a pharmacy, a restaurant, or a bus stop. In […]

Football sponsorship operates on an assumption so embedded in the industry that it is rarely questioned: meaningful partnerships require significant money, which means they are available only to large brands. Club Deportivo Municipal, a historic Peruvian club competing in Liga 3 after consecutive financial-pressure-driven relegations, and McCann Lima challenged that assumption with a pixelated grid […]