Most parents have thousands of photos of their children on their phones. Birthday parties, school events, beach days, ordinary moments captured and forgotten in a camera roll. What 1001 Optometry and VML Australia noticed is that many of those photos contain something parents were never looking for: early visual indicators of childhood myopia, detectable by […]

Life insurance in Romania pays out when someone dies. Generali decided it should also pay out to prevent that death from happening. The result is one of the most structurally unusual insurance products launched in Europe in recent memory, and the first time a life insurer has used its own financial discount mechanism to fund […]

Corona has built a body of work around one creative belief: nature, given the right conditions, can do the advertising itself. The brand has used a billboard activated by sunlight in Brighton, an eclipse that formed a lime slice over a bottle in South America, and sunrise imagery across Costa Rica’s east-facing beaches. In July […]

KFC sells fried chicken. The pickle slice inside that chicken has, in France at least, developed a cult following large enough to justify a pop-up nail bar, three sets of bespoke press-on nails, pickle mocktails, and a dedicated menu range. The Pickle Club campaign launches July 29, 2026, and it is the most committed fast […]

On a single day in Chauvigny, a market town in the heart of France, shoppers arrived to find something had gone wrong with the prices. Tomatoes: €180 per kilo. Cucumbers: €30 each. A punnet of strawberries: €120. Courgettes: €233 per kilo. A melon: €89. Every price on every stall had been multiplied by fifteen. The […]

Movie captions have not meaningfully changed since the 1970s. White text. Static position. A functional transcript of dialogue, nothing more. For the approximately 466 million people worldwide living with disabling hearing loss, every film experience has been filtered through a system that conveys words but strips out the emotion, tone, humour, sarcasm, fear, and rhythm […]

Up to 80% of New Zealanders contract oral or genital herpes at some point in their lives. Despite that statistic placing the virus firmly in the category of the ordinary and the common, research found that New Zealand had one of the highest rates of herpes stigma in the world. Thirty percent of those diagnosed […]

A Brazilian cosmetics company used drones and artificial intelligence to conduct the largest tree inventory in Amazon history, identifying 30,000 trees with cosmetic potential across 400 square kilometres in six months. A task that would have taken conventional methods 25 years to complete. The technology, the communities it served, and the environmental impact behind it […]

Every major nation and private company is currently competing to reach the Moon in search of future energy resources. SKF, a Swedish industrial bearings manufacturer founded in 1907 and operating across 130 countries and 40 industries, looked at that race and pointed the other direction. The moon’s energy, it argued, is already here. It has […]

Talking about data privacy makes most people switch off. Permissions, third-party access, device hardware requests, all of it lands like reading a terms and conditions page. Apple China and TBWA Media Arts Lab Shanghai have been solving that problem the same way for four consecutive years: with one of China’s most beloved comedians and an […]