Highlights IKEA’s toys say, “Violence against women never affects only women”
In IKEA Portugal’s print ads, the toys cover their eyes. A plush orangutan sits at a child’s table with its hands over its face. A yellow octopus curls…
Amruta Jadhav
Category: Highlights
Catch up on the most talked-about, viral ad campaigns globally. These highlighted marketing moments showcase the very best in brand storytelling.
Highlights Amruta Jadhav
Highlights Aviva rebuilt Monopoly around menopause to show its toll on careers and money
Aviva has rebuilt Monopoly around menopause. New stops on the board include Self Care, Missed Promotion and Financial Worries. The tokens are a fan, an eye mask and…
Amruta Jadhav
Highlights McDonald’s UK turned its dipping sauces into a Halloween face paint kit
McDonald’s has turned 6 of its dipping sauces into a Halloween face paint palette. Each kit comes with brushes shaped like fries and a sponge modelled on a…
Amruta Jadhav
Highlights Medical textbook teaches doctors to diagnose racism against black patients In Brazil
A medical textbook handed to students across Brazil looks like any other anatomy manual. Inside are 20 diseases that appear in no clinical guide. Each one is built…
Amruta Jadhav
Highlights “There Is No Secret to Motherhood”, PSA exposes what new moms keep quiet
A group of women catch up in a park and ask a new mom how she makes it all look so easy. She credits her routine and her…
Amruta Jadhav
Highlights Brahma refunds fans who miss a goal while collecting their beer delivery
Brahma gives Brazilian football fans their money back when a beer delivery pulls them away from the screen just as their team scores. The brand checks the time…
Amruta Jadhav
Highlights VML turned a dinosaur collagen into leather and made a handbag from it
A handbag grown from engineered cells, built on a collagen sequence reconstructed from Tyrannosaurus rex fossils, went on display in Amsterdam next to a full-size cast of the…
Amruta Jadhav
Highlights Airquity pulse oximeter eliminated racial bias that has cost lives for decades
A UK medtech startup called EarSwitch has developed a device called Airquity, a pulse oximeter that measures blood oxygen levels from inside the ear canal rather than from…
Amruta Jadhav
Highlights UK charity puts “33% OFF” on women, showing pension gap costs them at retirement
A UK charity called Pregnant Then Screwed has launched a campaign called “Thanks for your service*” that turns the pension gap into a retail clearance display. Giant neon…
Amruta Jadhav
Highlights Heineken redesigned its glass: every time you lift it, it leaves the logo behind on the table
Heineken’s brief to its design partners was precise and unusual: create a glass that everyone who sees it will want to take home. It’s neither a branded glass…
Amruta Jadhav
Highlights KFC Thailand made a film: psychological torture of the missing piece
Thailand’s blind box market is one of the most active in Southeast Asia. The collectable toy format, where buyers don’t know which figure they will receive until they…
Amruta Jadhav
Highlights McDonald’s removed the Happy Meal smile to tell kids It’s okay not to be happy
The Happy Meal has had the same face for decades. The wide yellow smile on the side of the box is one of the most recognisable pieces of…
Amruta Jadhav