Catch up on the most talked-about, viral ad campaigns globally. These highlighted marketing moments showcase the very best in brand storytelling.
Highlights In October 2024, Sydney Sweeney appeared in a Dr. Squatch commercial sitting in a bathtub full of bubbles. She looked directly at the camera and said: “Hello, you…
Amruta Jadhav
Highlights There are two ways to pronounce an IKEA product name. The Swedish way. And whatever the rest of us have been doing. IKEA UAE and Ogilvy Amsterdam decided…
Amruta Jadhav
Highlights Cybersecurity campaigns are typically addressed to the rational part of a person’s brain. They describe the risks of weak passwords, the consequences of account breaches, and the technical…
Amruta Jadhav
Highlights Manscaped built a $1 billion brand on a single, extremely specific product category. The company spent years providing men with tools for their privates. The joke was always…
Amruta Jadhav
Highlights Concert posters have been stolen from walls since walls have had concert posters on them. The behaviour is so established and so universal that it barely registers as…
Amruta Jadhav
Highlights In the world’s most closed society, a USB flash drive is not a piece of obsolete technology. It is a window to the outside world. That is the…
Amruta Jadhav
Highlights On an ordinary Tuesday in the last week of August 2026, Seoul-based beauty content creator Min Day Lee uploaded a short Instagram video showing off her skincare collection.…
Amruta Jadhav
Highlights A popsicle is one of the most universally desirable objects in the human visual vocabulary. Colourful, translucent, inviting, shaped for the hand and the mouth. Three students from…
Amruta Jadhav
Highlights Loewe is 178 years old and still routinely mispronounced by the people wearing it. The Spanish luxury house founded in Madrid in 1846 carries a name that looks…
Amruta Jadhav
Highlights Tire advertising has a well-worn vocabulary: grip, durability, performance, safety. BFGoodrich Indonesia and agency Lup Jakarta looked at that vocabulary and found a different starting point. The tread…
Amruta Jadhav
Highlights For the first time in history, Uzbekistan qualified for the FIFA World Cup. The tournament was held thousands of kilometres away in North America. For a country where…
Amruta Jadhav
Highlights A statistic that appears in a report stays in a report. A statistic that has been built at full scale, placed in a public space, and physically entered…
Amruta Jadhav
