Catch up on the most talked-about, viral ad campaigns globally. These highlighted marketing moments showcase the very best in brand storytelling.
Highlights Prostate cancer is the most common cancer among men in Argentina. 70% of Argentine men do not get their annual prostate exam. The reason is not ignorance. It…
Amruta Jadhav
Highlights Thailand’s monsoon season runs from June to October. During that period, heavy daily downpours keep most shoppers indoors. Lotus’s, Thailand’s leading supermarket chain, and VML Thailand decided that…
Amruta Jadhav
Highlights Most brand refreshes start from a problem: something has grown stale, or a competitor has encroached on territory, or a new generation needs to be reached. Coca-Cola’s 2026…
Amruta Jadhav
Highlights 50-60% of cancer patients undergo radiation therapy. The treatment requires tiny permanent ink dots placed precisely on the skin to guide the oncologist’s aim. They are medically vital.…
Amruta Jadhav
Highlights Every new driver in the UAE learns to park, reverse, lane change, and brake. Until November 2022, not one of them was taught how to navigate a drive-thru.…
Amruta Jadhav
Highlights When Russia invaded Ukraine in February 2022, nearly ten million refugees crossed into Poland in the months that followed. Poland absorbed more Ukrainian refugees than any other nation.…
Amruta Jadhav
Highlights Most parents have thousands of photos of their children on their phones. Birthday parties, school events, beach days, ordinary moments captured and forgotten in a camera roll. What…
Amruta Jadhav
Highlights Life insurance in Romania pays out when someone dies. Generali decided it should also pay out to prevent that death from happening. The result is one of the…
Amruta Jadhav
Highlights Corona has built a body of work around one creative belief: nature, given the right conditions, can do the advertising itself. The brand has used a billboard activated…
Amruta Jadhav
Highlights KFC sells fried chicken. The pickle slice inside that chicken has, in France at least, developed a cult following large enough to justify a pop-up nail bar, three…
Amruta Jadhav
Highlights On a single day in Chauvigny, a market town in the heart of France, shoppers arrived to find something had gone wrong with the prices. Tomatoes: €180 per…
Amruta Jadhav
Highlights Movie captions have not meaningfully changed since the 1970s. White text. Static position. A functional transcript of dialogue, nothing more. For the approximately 466 million people worldwide living…
Amruta Jadhav
