When the pandemic forced bars across the world to close their shutters in 2020, most beer brands pulled their media budgets and went quiet. Heineken did the opposite. What followed became one of the most commercially intelligent brand support campaigns in advertising history, and it has continued to evolve ever since. Shutter Ads: Paying Bars […]

Coachella has long stopped being just a music festival. For four days across two weekends in the California desert, 250 000 festivalgoers became the audience for one of the most competitive brand activation environments in the world, where music generates attention, creators distribute meaning, and brands build environments designed for immediate social amplification. Here is […]

Every social media platform runs campaigns telling you to spend more time on their app. Pinterest just ran one telling you to put your phone down and go live your life. It is the most counterintuitive campaign in tech marketing right now, and it is working precisely because no other platform can copy it. The […]

British fathers are legally entitled to just two weeks of paternity leave. This currently stands as the shortest allowance in Europe. The timeline is so staggeringly brief that ordinary grocery items frequently outlast a father’s entire stay at home. This grocery store stunt highlights policy flaws The Dad Shift is determined to rewrite this legislation. […]

The Michael Jackson biopic Michael is set to hit theatres on April 24, 2026, distributed domestically by Lionsgate and internationally by Universal Pictures. To get there, the studio bypassed conventional film promotion and built an outdoor campaign around live performance, turning public spaces into extensions of the film itself. Street dance takeovers place performers at […]

The French women’s rugby team attracts growing audiences but continues to face structural and cultural hurdles. AXA and Publicis Conseil launched a national media campaign to challenge outdated stereotypes and provide tangible support to female athletes. The strategy positions AXA as the first brand to partner with French women’s rugby across all levels, from amateur […]

The OddBalls Foundation launched a tongue-in-cheek public installation to confront male health taboos. The cancer charity unveiled a sparkling pair of anatomical sculptures dubbed the “Crown Jewels” in London. The exhibition intentionally uses humour to lower the defensive barriers men often build around their personal health and encourage regular self-checks. Recent research commissioned by the […]

Dove and Ogilvy installed “The Beauty Machine” at Waterloo Station in London. The physical execution consisted of a massive vending machine stocked entirely with identical synthetic faces. The structure appeared to offer a wide variety of choices, but continuously delivered the same unreal face every single time. This outdoor installation aimed to demonstrate how social […]

Coca-Cola launched its second global brand film for the upcoming World Cup to document the unscripted reactions of football fans. The broadcast campaign follows a previous release called Bubbling up and focuses entirely on the physical highs and lows experienced by supporters during a live match. The physical execution relies on genuine crowd footage rather […]

Coca-Cola has launched a massive national marketing campaign uniting thirteen major fast food partners. The initiative features recognisable chains, including Domino’s, Wendy’s and Popeyes. The brand relies on the universal consumer habit of finishing a restaurant order with the tagline “And a Coke”. This effort directly counters years of Pepsi’s competitive marketing. The physical execution […]