The statistic that drives the Undropped Kit is simple and damning. 64% of UK girls drop out of sport before the age of 16. The consequences run well beyond physical fitness. Girls active during adolescence are 20% less likely to develop breast cancer in later life. There is a direct documented connection between exercising as […]

The 2026 FIFA World Cup is being hosted across the United States, Canada, and Mexico. For European football fans, that means matches kicking off in the dead of night. A crucial group stage game. Extra time. A penalty shootout. At 3am. With a partner trying to sleep in the next room. Betclic, the European sports […]

FIFA’s “clean venue” policy exists to protect its sponsors. It requires every non-sponsor brand to be removed or covered at all 16 host stadiums during the 2026 FIFA World Cup. The policy has generated one of the tournament’s most talked-about brand moments, and the brand that created it was not an official sponsor. It was […]

The bike bell has not changed in over a century. The world around it has changed considerably. In London in 2024, bike-pedestrian collisions rose 24% according to Transport for London data. One contributing factor is now documented: active noise-cancelling headphones filter out the frequency range that a standard bike bell operates in, meaning a pedestrian […]

On the morning of June 1, 2026, readers of three of South Africa’s most widely circulated newspapers opened their papers and found something that had never appeared on a front page before. Blood stains. Printed across the paper, seeping through the pages beneath, exactly as they would appear if the newspaper had been used as […]

Every glass of milk requires a pregnancy. Every pregnancy produces a calf. And in Belgium’s dairy industry, that calf is taken from its mother within hours of birth. That is the practice at the centre of “Not Your Milk,” a campaign from Belgian animal welfare organisation GAIA and agency Altmann+Partners that launched on May 29, […]

The United Nations declared the 2026 World Environment Day theme as “Inspired by Nature. For Climate. For Our Future” under the hashtag #NowForClimate, calling for nature-based solutions to climate resilience. Brands across India and globally used June 5 as a launchpad. Some ran films. Some changed their product. One ran a billboard of testicle skin. […]

In Brazil, 68% of women say they feel unsafe getting around alone after dark. At a deserted bus stop between 8pm and 5am, the only thing typically present with them is a digital advertising screen. Eletromidia, the country’s leading out-of-home advertising company, and AlmapBBDO decided that was exactly the infrastructure they needed. The Mechanic The […]

Every time someone browses the internet on a non-Apple device, data trackers follow silently across sites, building a profile, feeding ad networks, and running entirely without consent or visibility. Apple has been making this argument since 2019. For the latest chapter, TBWA Media Arts Lab made the invisible visible in the most literal way possible. […]

India’s plastic waste problem is not a future projection. The country’s plastic waste generation doubled from 15.9 lakh tonnes in 2015-16 to 34.7 lakh tonnes in 2019-20, with 50% of that waste remaining uncollected and unprocessed. More than 30 million tonnes of plastic have been dumped in the oceans to date, contaminating and killing more […]