A woman sits with her photos and deletes her former boyfriends from them, one picture at a time. Then her phone lights up with a text that reads “I miss you,” and she hits Undo. The ex is back in the frame. The spot is called “Erase Your Ex,” and it leads Canva’s new campaign built around the line “What Will You Canva Today?”
How the Breakup Edit Plays Out
The film is a product demonstration dressed up as a breakup story. Removing a person from a photo and reversing an edit are both everyday Canva tools, and here they drive the plot. The erase shows how easily the platform cleans up an image. Undo shows that nothing is ever really gone, and that becomes the punchline once the ex reaches out.
Anyone who has wanted an ex out of their camera roll will recognise the moment. Canva shows its tools at work inside that moment instead of listing them as features.
The Other Two Stories
“Erase Your Ex” is one of 3 TV spots. In “New Drink,” a coffee shop’s marketing team develops a new menu item, settles on a lavender latte, and designs and prints its promotional poster in Canva. In “Promposal,” a high school student keeps redesigning his promposal sign while a friend tells him who is still free to go to the dance. As the dates get snapped up, the sign keeps changing.
Each film features a different kind of user: a woman after a breakup, a small café team and a teenager. Each one uses Canva for something personal rather than corporate.
Faces Caught Mid Design
Outdoor and social ads carry a portrait series of 11 Canva users caught in the middle of making something. Each of them has their tongue out in concentration. They include a teacher making classroom signs, a student building a group presentation and a job seeker making a résumé with his cat.
The tongue is the visual hook. It is the face people make when they are absorbed in a task, so it shows effort and ownership without a line of copy.
Why the Old Line Had to Go
The new line replaces “What will you design today?”, which sat on Canva’s homepage for nearly 13 years. Swapping “design” for “Canva” makes the brand name a verb and widens the promise beyond graphic design.
Dana Marineau, Canva’s chief marketing officer for North America, said, “So many people know and love Canva, but they may not know everything that’s possible on the platform today.”
The platform also makes a wider argument. As more content online becomes AI-generated, Canva is positioning personal creation as something that still has value.
Margaret Johnson, chief creative officer at Goodby Silverstein & Partners, said the agency “wanted all of those possibilities to feel uniquely personal.” She added that “every spot and every portrait shows someone turning an idea into something that’s unmistakably theirs.”
Where the Campaign Runs
The first spot aired during NBC’s Sunday Night Football on November 1, 2026. The campaign launches first in the US, on TV, outdoor and social, as part of a new global brand platform.
This is Canva’s first campaign with Goodby Silverstein & Partners. The agency created the TV films and led the social and outdoor work with Canva’s internal creative team. Tucker Bliss directed the films through production company Smuggler.
The biggest laugh in the campaign comes from the smallest button on the screen, the one every Canva user already knows.
Campaign Name: What Will You Canva Today? (“Erase Your Ex” spot)
Agency Name: Goodby Silverstein & Partners
Brand Name: Canva
Location: United States
