Mexico is the second most dangerous country in the world for journalists, after Gaza. A journalist or a member of their family is attacked there roughly every 14 hours. La Unión Newspaper and human rights organisation Article 19 worked with Grey Mexico City to make that statistic impossible to look away from, and the result, […]

Throwing rice at a newlywed couple is one of the oldest wedding traditions in the world, a gesture symbolising prosperity and fertility for the marriage ahead. In Greece, where roughly 53,000 weddings take place every year, that tradition has a quiet cost nobody calculates at the altar: hundreds of tons of edible rice scattered on […]

For more than 14 years, children in Philipstown, a small town in South Africa’s Karoo region, have built racing cars entirely from discarded wire and bottle caps, competing in an annual three-kilometre race through the town’s streets. In a place with high unemployment and few opportunities, the race became one of the only sources of […]

Sponsorship visibility inside football stadiums has a structural problem. A logo on a perimeter board, a name on a stand, even naming rights on the building itself, all of it sits in the background while fans watch the actual game. Attention goes to the players. The brand becomes wallpaper. GUT São Paulo and Mercado Livre […]

PETA has spent the last year building a trilogy of campaigns with SAMY that share one strategic decision: stop showing animal suffering and start showing what a plant-based diet does for the person eating it. The approach inverts decades of animal rights advertising, and the results suggest the inversion is working. Good Sh*t (2025): The […]

The Belted Galloway is a Scottish cattle breed characterised by a solid black coat with a distinctive white band around the middle of its body. Stand one next to an Oreo cookie, and the visual match is immediate. VML Mexico City noticed this, brought it to Oreo and Mondelēz International, and built a campaign around […]

In Brazil, every retail store is legally required to keep a Consumer Protection Code visible at the counter. It is a regulatory formality, a book most shoppers never open, and most retailers never expect anyone to read. L’Oréal Luxe and agency Beta Collective looked at that mandatory object and saw an opportunity nobody else had […]

The statistic that drives the Undropped Kit is simple and damning. 64% of UK girls drop out of sport before the age of 16. The consequences run well beyond physical fitness. Girls active during adolescence are 20% less likely to develop breast cancer in later life. There is a direct documented connection between exercising as […]

The 2026 FIFA World Cup is being hosted across the United States, Canada, and Mexico. For European football fans, that means matches kicking off in the dead of night. A crucial group stage game. Extra time. A penalty shootout. At 3am. With a partner trying to sleep in the next room. Betclic, the European sports […]

FIFA’s “clean venue” policy exists to protect its sponsors. It requires every non-sponsor brand to be removed or covered at all 16 host stadiums during the 2026 FIFA World Cup. The policy has generated one of the tournament’s most talked-about brand moments, and the brand that created it was not an official sponsor. It was […]