Catch up on the most talked-about, viral ad campaigns globally. These highlighted marketing moments showcase the very best in brand storytelling.
Highlights In China, fewer than 1% of people know how to perform CPR. The country has the world’s largest gaming market. Samsung and Cheil identified the intersection of those…
Amruta Jadhav
Highlights One in every seven Ecuadorians uses their own name as their password. It is one of the most common and most exploitable habits in digital security, and it…
Amruta Jadhav
Highlights In the United Kingdom, the number of arrests in London for conspiracy to cause public nuisance has increased tenfold since 2019. Of more than 600 arrests made under…
Amruta Jadhav
Highlights In South Korea, 540 car accidents occur in school zones every year. 81% of them are caused by illegally parked vehicles obstructing drivers’ sightlines. A child who steps…
Amruta Jadhav
Highlights Most music streaming campaigns tell you that the platform has the songs you love. Spotify India’s “Roz ke kaam fun banao, Spotify Chalao” tells you something more specific:…
Amruta Jadhav
Highlights Between-inning entertainment at a baseball game is a known quantity. The dot race on the scoreboard. The T-shirt cannon. The fan tossing a ball into a bucket from…
Amruta Jadhav
Highlights The average American eats nearly 100 pounds of chicken every year. That works out to roughly seven chicken dinners a week. Aquamar, a ready-to-cook seafood brand, looked at…
Amruta Jadhav
Highlights Nara Smith went viral on TikTok for making everything from scratch. Croissants. Cereal. Gummy bears. The aesthetic is meticulous domesticity delivered with a softness that has accumulated tens…
Amruta Jadhav
Highlights The side panel of an Oatly carton is not a conventional political medium. It holds around 100 words of space, typically used for nutritional information and brand messaging.…
Amruta Jadhav
Highlights Video game maps contain hundreds of thousands of individual terrain formations, road layouts, island shapes, and geographic features. Most of them look like nothing in particular. MullenLowe Peru…
Amruta Jadhav
Highlights The casting decision for Desigual’s FW26 campaign is either the most calculated move in fashion advertising this season or the most elegantly simple one. Vivian Jenna Wilson, a…
Amruta Jadhav
Highlights The brief that Dove and Ogilvy faced in 2023 was one that the advertising industry had been attempting to answer for years without a fully satisfying creative solution.…
Amruta Jadhav
