Highlights McDonald’s UAE Added a Drive-Thru Lane to Driving School
Every new driver in the UAE learns to park, reverse, lane change, and brake. Until November 2022, not one of them was taught how to navigate a drive-thru.…
Amruta Jadhav
Category: Highlights
Catch up on the most talked-about, viral ad campaigns globally. These highlighted marketing moments showcase the very best in brand storytelling.
Highlights Amruta Jadhav
Highlights Mastercard’s Data Helped Ukrainian Refugees with where to settle in Poland
When Russia invaded Ukraine in February 2022, nearly ten million refugees crossed into Poland in the months that followed. Poland absorbed more Ukrainian refugees than any other nation.…
Amruta Jadhav
Highlights 1001 Optometry Just Turned Your Photo Gallery Into a Children’s Eye Test
Most parents have thousands of photos of their children on their phones. Birthday parties, school events, beach days, ordinary moments captured and forgotten in a camera roll. What…
Amruta Jadhav
Highlights Generali Romania Insurance Contract: Prevent Death, Get a Discount
Life insurance in Romania pays out when someone dies. Generali decided it should also pay out to prevent that death from happening. The result is one of the…
Amruta Jadhav
Highlights Corona Used Cape Town’s sunset to Draw a Beer Bottle on the Pavement.
Corona has built a body of work around one creative belief: nature, given the right conditions, can do the advertising itself. The brand has used a billboard activated…
Amruta Jadhav
Highlights KFC France Turned a Pickle Into a Nail Art Collection, a Beauty Bar, and a Menu Range
KFC sells fried chicken. The pickle slice inside that chicken has, in France at least, developed a cult following large enough to justify a pop-up nail bar, three…
Amruta Jadhav
Highlights French Bee Conservation NGO Showed What Food Costs Without Bees, 15X
On a single day in Chauvigny, a market town in the heart of France, shoppers arrived to find something had gone wrong with the prices. Tomatoes: €180 per…
Amruta Jadhav
Highlights Deaf Audiences Could Finally Feel Emotion on Screen via Captions with Intentions by FCB
Movie captions have not meaningfully changed since the 1970s. White text. Static position. A functional transcript of dialogue, nothing more. For the approximately 466 million people worldwide living…
Amruta Jadhav
Highlights New Zealand, The Best Place in the World to Have Herpes.
Up to 80% of New Zealanders contract oral or genital herpes at some point in their lives. Despite that statistic placing the virus firmly in the category of…
Amruta Jadhav
Highlights Natura’s AI Project Showed Amazon Locals, Standing Trees Are Worth More Than Cut Ones
A Brazilian cosmetics company used drones and artificial intelligence to conduct the largest tree inventory in Amazon history, identifying 30,000 trees with cosmetic potential across 400 square kilometres…
Amruta Jadhav
Highlights SKF Launched a Space Program That Never Leaves Earth
Every major nation and private company is currently competing to reach the Moon in search of future energy resources. SKF, a Swedish industrial bearings manufacturer founded in 1907…
Amruta Jadhav
Highlights Apple China Turned iPhone’s App Permissions Into a Comedy About a Very Pushy App
Talking about data privacy makes most people switch off. Permissions, third-party access, device hardware requests, all of it lands like reading a terms and conditions page. Apple China…
Amruta Jadhav