Catch up on the most talked-about, viral ad campaigns globally. These highlighted marketing moments showcase the very best in brand storytelling.
Highlights The most common defence against animal rights advertising is that it shows footage nobody wants to see. Graphic imagery of slaughterhouses gets dismissed as manipulative, extreme, or simply…
Amruta Jadhav
Highlights The debate around school food quality in the United Kingdom has been running for decades, accelerated significantly by Jamie Oliver’s 2005 campaign that exposed the nutritional content of…
Amruta Jadhav
Highlights A fingerprint identifies a person uniquely enough to convict them in court. So does a voice. The Korean National Police Agency and Cheil built their 2025 campaign around…
Amruta Jadhav
Highlights If there is any brand that has successfully talked about sex without objectifying women, it has to be Durex. That sentence summarises an approach that Durex India has…
Amruta Jadhav
Highlights Skyrim was released in November 2011. For nearly 15 years, its most discussed frustration has had nothing to do with dragons, dungeon design, or the story. It has…
Amruta Jadhav
Highlights Every conversation about artificial intelligence replacing jobs is built around adult anxiety. Careers disrupted. Livelihoods threatened. Identities erased by automation. UNICEF and copywriter and designer Arun Anoop looked…
Amruta Jadhav
Highlights New York Fashion Week is one of the most photographed events in the world. Every year, thousands of people attend shows and parties wearing labels they cannot pronounce.…
Amruta Jadhav
Highlights In October 2024, Sydney Sweeney appeared in a Dr. Squatch commercial sitting in a bathtub full of bubbles. She looked directly at the camera and said: “Hello, you…
Amruta Jadhav
Highlights There are two ways to pronounce an IKEA product name. The Swedish way. And whatever the rest of us have been doing. IKEA UAE and Ogilvy Amsterdam decided…
Amruta Jadhav
Highlights Cybersecurity campaigns are typically addressed to the rational part of a person’s brain. They describe the risks of weak passwords, the consequences of account breaches, and the technical…
Amruta Jadhav
Highlights Manscaped built a $1 billion brand on a single, extremely specific product category. The company spent years providing men with tools for their privates. The joke was always…
Amruta Jadhav
Highlights Concert posters have been stolen from walls since walls have had concert posters on them. The behaviour is so established and so universal that it barely registers as…
Amruta Jadhav
