The bike bell has not changed in over a century. The world around it has changed considerably. In London in 2024, bike-pedestrian collisions rose 24% according to Transport for London data. One contributing factor is now documented: active noise-cancelling headphones filter out the frequency range that a standard bike bell operates in, meaning a pedestrian […]

On the morning of June 1, 2026, readers of three of South Africa’s most widely circulated newspapers opened their papers and found something that had never appeared on a front page before. Blood stains. Printed across the paper, seeping through the pages beneath, exactly as they would appear if the newspaper had been used as […]

Every glass of milk requires a pregnancy. Every pregnancy produces a calf. And in Belgium’s dairy industry, that calf is taken from its mother within hours of birth. That is the practice at the centre of “Not Your Milk,” a campaign from Belgian animal welfare organisation GAIA and agency Altmann+Partners that launched on May 29, […]

The United Nations declared the 2026 World Environment Day theme as “Inspired by Nature. For Climate. For Our Future” under the hashtag #NowForClimate, calling for nature-based solutions to climate resilience. Brands across India and globally used June 5 as a launchpad. Some ran films. Some changed their product. One ran a billboard of testicle skin. […]

In Brazil, 68% of women say they feel unsafe getting around alone after dark. At a deserted bus stop between 8pm and 5am, the only thing typically present with them is a digital advertising screen. Eletromidia, the country’s leading out-of-home advertising company, and AlmapBBDO decided that was exactly the infrastructure they needed. The Mechanic The […]

Every time someone browses the internet on a non-Apple device, data trackers follow silently across sites, building a profile, feeding ad networks, and running entirely without consent or visibility. Apple has been making this argument since 2019. For the latest chapter, TBWA Media Arts Lab made the invisible visible in the most literal way possible. […]

India’s plastic waste problem is not a future projection. The country’s plastic waste generation doubled from 15.9 lakh tonnes in 2015-16 to 34.7 lakh tonnes in 2019-20, with 50% of that waste remaining uncollected and unprocessed. More than 30 million tonnes of plastic have been dumped in the oceans to date, contaminating and killing more […]

Most Pride Month campaigns add a rainbow to an existing logo and move on. The brands worth studying are the ones that made a structural decision, whether about their product, their packaging, their platform, or their silence, that carried the weight of their stated position. Here are nine of those campaigns, with the context each […]

Sweden debates its sunniest spot the way other countries debate their best beaches. The answer was always a matter of opinion. IKEA and NoA Åkestam Holst decided to settle it with data, then mark the location with something permanent. What Was Built There IKEA did not install a plaque, a marker, or a sign. They […]

For five days in March 2025, visitors to Mumbai’s Veermata Jijabai Bhosale Botanical Udyan and Zoo encountered something they had never seen before. High-definition panels displayed a stunning new species of flower, identified as Indianis Dentris, photographed with the kind of macro detail that makes botanical specimens look otherworldly. Delicate fronds. Complex organic structure. The […]