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awb new website banner (1382 x 756 px) 2026 10 04t142717.293 Editor's Pick
4 October 2026 5 min read

Man Boobs 4 Boobs used Men Boobs to teach women how to self-examine breasts

Facebook and Instagram censor female nipples. That policy, applied uniformly across both platforms, creates a specific and medically consequential problem: how do you teach women to perform a…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 04t125218.097 Editor's Pick
4 October 2026 4 min read

KFC changed its logo to support its rival in Colombia, became national movement.

KFC and Frisby are direct competitors in Colombia. They compete in the same cities, on the same streets, for the same customer ordering fried chicken. In February 2026,…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (100) OOH Advertising
4 October 2026 5 min read

IKEA gave every item in its Dubai store a time price. Your commute was currency.

IKEA superstores are not convenience stores. They are destinations. They sit on the outskirts of cities, require deliberate planning to visit, and ask customers to invest a significant…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (98) Highlights
3 October 2026 4 min read

The Laughing Cow stopped laughing after 100 Years. Then it explained why

Since 1921, The Laughing Cow has had one expression. On September 22, 2026, Bel Brands USA changed it. The smile disappeared from the brand’s most recognisable asset for…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (97) Highlights
3 October 2026 5 min read

Rockstar Games paid $975,000 to put “Welcome to Vice City” on top of Miami.

GTA 6 is set in a fictional state called Leonida, built around a city called Vice City. Vice City is Miami. Not inspired by Miami. Not loosely based…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (96) Highlights
2 October 2026 5 min read

ASICS showed movement conservation status of endangered Species

Wildlife conservation documentaries follow a familiar formula. A narrator with a voice of earned authority. A camera trained on a creature in its natural habitat. An implicit argument…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (95) Editor's Pick
2 October 2026 4 min read

Greenpeace imagined what happens when people die before their plastic does

Plastic pollutes the environment for up to 400 years. That statistic has been repeated in environmental campaigns for decades. Most people have heard it, processed it briefly, and…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (94) Highlights
1 October 2026 4 min read

McDonald’s said their place isn’t for a first date. But claimed every date after.

Most brands spend their entire advertising budget trying to be aspirational. McDonald’s UAE spent theirs admitting they are not. The result was one of the most honest and…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (93) OOH Advertising
1 October 2026 5 min read

855-HOW-TO-QUIT-(OPIOIDS): Every opioid pill code is a helpline extension

In the United States, opioids are dispensed legally across hundreds of millions of prescriptions every year. Every single pill produced for legal distribution in America carries a mandatory…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (92) OOH Advertising
30 September 2026 5 min read

Marmite used 4D baby scans to find out if you’re expecting a lover or a hater

The Marmite brand platform is built on one of the most honest propositions in British advertising: you either love it or you hate it. For decades, that binary…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (91) Highlights
29 September 2026 4 min read

Vi used Mumbai dabbawalas to torture-test its telecom network

When Vodafone and Idea merged in 2018 to form Vi, the union created India’s largest telecom network on paper. In practice, it created something less straightforward: a trust…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (90) Highlights
29 September 2026 5 min read

3D sound system that lets blind & low-vision fans follow tennis ball in real time: Action Audio

A tennis ball travels at speeds exceeding 200 kilometres per hour. It bounces within millimetres of the line. It changes direction, spin, and trajectory dozens of times per…

Amruta Jadhav Amruta Jadhav
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