India’s plastic waste problem is not a future projection. The country’s plastic waste generation doubled from 15.9 lakh tonnes in 2015-16 to 34.7 lakh tonnes in 2019-20, with 50% of that waste remaining uncollected and unprocessed. More than 30 million tonnes of plastic have been dumped in the oceans to date, contaminating and killing more […]

When Sri Lanka’s economy collapsed in 2022, paper prices surged 300% almost overnight. For most students, the cost of notebooks became a stretch. For visually impaired students who needed Braille writing books, which require thick, specialised paper capable of holding embossed dots without tearing, the increase made the material effectively unaffordable. Schools could not source […]

Most Pride Month campaigns add a rainbow to an existing logo and move on. The brands worth studying are the ones that made a structural decision, whether about their product, their packaging, their platform, or their silence, that carried the weight of their stated position. Here are nine of those campaigns, with the context each […]

Samsung has been the world’s number one TV brand for 20 consecutive years, according to Omdia data from February 2026. To mark the milestone during a World Cup year, the brand and BBH Singapore built a campaign around a single visual idea borrowed directly from football: championship stars. The Film In football, every World Cup […]

Three years ago, Akcelo pitched McDonald’s Australia an idea that required the brand to trust itself completely. No logo. No product shot. No brand name. Nothing except a few words, three colours, and an assumption that every Australian already knows exactly where the ad is pointing. The campaign launched nationally this week. It is called […]

Thai Life Insurance has produced some of the most emotionally precise advertising films in Asia over the past decade. Its collaboration with Ogilvy Bangkok has consistently found stories that say something true about Thai culture without manufacturing sentimentality. Unfading Love, the launch film for the brand’s Make Social Media Meaningful campaign, is the most structurally […]

Sweden debates its sunniest spot the way other countries debate their best beaches. The answer was always a matter of opinion. IKEA and NoA Åkestam Holst decided to settle it with data, then mark the location with something permanent. What Was Built There IKEA did not install a plaque, a marker, or a sign. They […]

For five days in March 2025, visitors to Mumbai’s Veermata Jijabai Bhosale Botanical Udyan and Zoo encountered something they had never seen before. High-definition panels displayed a stunning new species of flower, identified as Indianis Dentris, photographed with the kind of macro detail that makes botanical specimens look otherworldly. Delicate fronds. Complex organic structure. The […]

Melanoma Focus trained UK barbers to spot skin cancer on the scalp and neck, areas one in four melanoma cases in men occur, and almost no person can examine themselves. A free handbook developed pro bono gives barbers enough knowledge to start the conversation. The outcome is not a diagnosis. It is a GP appointment. […]

Royal Challengers Bengaluru defeated Gujarat Titans in the IPL 2026 final to become back-to-back champions, successfully defending the title they had won in 2025 after an 18-year drought. The final wicket had barely fallen before India’s brand marketing teams were posting. What followed was one of the most competitive social media moments of the year, […]

More than 40% of people snore. Most of them do not know how badly. The people who do know are their partners, lying awake at 2 a.m., counting the seconds between each rumble, making increasingly serious calculations about what it would cost to sleep in another room. Ogilvy Argentina decided that information had commercial value […]

IKEA showrooms are designed to make you want to live inside them. Clean lines, warm lighting, furniture arranged to suggest a life slightly better than the one you currently have. In March 2023, IKEA UK took four of those showrooms in Birmingham, Bristol, Hammersmith, and Warrington and rebuilt them as the worst rooms in Britain, […]