OOH Advertising Subway launched its first standalone brand campaign for the EMEA region built entirely around one idea: that getting exactly what you want at a Subway counter might make…
Amruta Jadhav
OOH Advertising Tank Shanghai Art Centre sits on Shanghai’s West Bund, a former industrial zone along the Huangpu River that has been converted into one of China’s most active contemporary…
Amruta Jadhav
Highlights A UK medtech startup called EarSwitch has developed a device called Airquity, a pulse oximeter that measures blood oxygen levels from inside the ear canal rather than from…
Amruta Jadhav
OOH Advertising Pepsi has collaborated with sports-fashion brand Off Season to produce miniature NFL puffer jackets sized to fit a 12-ounce Pepsi can. The jackets are functional accessories with working…
Amruta Jadhav
Editor's Pick A UK advocacy group called Pregnant Then Screwed set up a shredder at a Westfield shopping centre in London and invited people to watch it destroy CVs in…
Amruta Jadhav
OOH Advertising Pizza Hut Ecuador redesigned its pizza box so that once the pizza is eaten, the box folds into a platform that can hold a person’s full body weight.…
Amruta Jadhav
Highlights A UK charity called Pregnant Then Screwed has launched a campaign called “Thanks for your service*” that turns the pension gap into a retail clearance display. Giant neon…
Amruta Jadhav
OOH Advertising The Australian Hotels Association created an AI-generated video built around a single prop: a large red button labelled “press button to run Australia without migrant workers.” Someone presses…
Amruta Jadhav
OOH Advertising Mitsubishi mounted an artificial raincloud above an Xforce SUV and drove it through the streets of Kuala Lumpur. The cloud released a continuous shower of water onto the…
Amruta Jadhav
OOH Advertising In 2013, UN Women and Memac Ogilvy Dubai ran a campaign that required no media buy and no original research. It used Google’s autocomplete function, fed by billions…
Amruta Jadhav
OOH Advertising For Halloween 2016, Burger King turned a single restaurant in Rego Park, Queens, into a ghost of its biggest rival. The building was draped in white sheets with…
Amruta Jadhav
OOH Advertising In September 2026, Novig, a US sports betting startup, launched a campaign featuring actress Sydney Sweeney under the line “Just Sports.” The pitch was that sport is sport,…
Amruta Jadhav
