Times of India printed 2.28 million pages in purple ink, the colour of India’s electoral finger mark, before major cities voted in the 2024 General Elections. For every 132 voters who stayed home, one page ran in purple. The campaign line: “Don’t waste a drop of electoral ink. Havas Creative India won India’s first Gold […]

Dublin’s wheel clamp is not a welcome sight. Every driver who has returned to find one locked onto their car knows the specific, sinking feeling that follows: a fine, a wait, and an expense they did not budget for. Paddy Power and BBH Dublin decided that was precisely the moment to advertise a comedy festival. […]

In a price war, you usually remove zeros. IKEA Belgium and Ogilvy SocialLab added them. Launched in Belgium in August 2026, the Emotional Pricing campaign reprices four IKEA products not in euros and cents but in the moments they make possible. The executions run across out-of-home placements in Belgium with photography by Dozen, and the […]

Men’s lifestyle brand XYXX makes an Invisible Vest, a seamless innerwear product designed so the vest line cannot be seen through a shirt. Most brands in that category would have sold it with a comfort demonstration or a fabric close-up. XYXX and content creator Vir Saini built a role-reversal film that imagines what daily life […]

Every child in South Korea is entitled to free vaccinations up to age 12. The care costs nothing. The system around it is built for Korean speakers, and most migrant families are not. The result is a gap that has nothing to do with money and everything to do with access: 96.4% of Korean children […]

The 2013 Kumbh Mela in Allahabad drew over 100 million pilgrims. It is the largest peaceful gathering of human beings on Earth. Food is eaten communally, shared across hundreds of thousands of temporary stalls, in conditions where the transmission of waterborne and food-borne infections is at its most acute. For a soap brand whose entire […]

In India, every four minutes a woman is diagnosed with breast cancer. The survival rate when it is caught early is significantly higher than when it is not. The barrier keeping detection rates low is not always access to healthcare. For 75% of Indian women, it is discomfort with touching their own bodies. Lux and […]

Bajaj Avenger: Show Your Patriotism (2018) Bajaj Avenger’s 2018 Independence Day campaign “#RideYourIndependence” built its argument around the motorcycle itself as a symbol of personal freedom. The film challenged Indians to not limit their patriotism to a single day in August, but to live it daily through their choices, their movement, and their refusal to […]

In India’s 2024 General Elections, 642 million people were eligible to vote. Roughly one in three did not. That absence had a physical consequence nobody had calculated before: 7,500 litres of electoral ink went unused. The purple ink applied to voters’ fingers at polling stations to prevent duplicate voting, one of India’s most recognisable democratic […]

More than 90% of published books are inaccessible to blind and visually impaired readers. For families in the UK, finding affordable audiobooks for children presents an ongoing practical challenge. Commercial audio productions carry high retail prices and concentrate on popular titles, leaving a vast catalogue of literature unrecorded. At the same time, over a third […]

Prostate cancer is the most common cancer among men in Argentina. 70% of Argentine men do not get their annual prostate exam. The reason is not ignorance. It is a combination of machismo culture, social taboo, and the ingrained male habit of avoiding a conversation about preventive health until the conversation can no longer be […]

Thailand’s monsoon season runs from June to October. During that period, heavy daily downpours keep most shoppers indoors. Lotus’s, Thailand’s leading supermarket chain, and VML Thailand decided that the rain was not a reason to stay home. It was the advertisement. The Technology Rain Coupons is built on a straightforward application of waterproof spray technology, […]