Every July, India’s advertising industry splits into two groups. The ones who planned a monsoon campaign in February and spent the season hoping it would rain at the right moment. And the ones who looked out the window, saw the chaos, and posted something in under an hour. The five brands below belong to the […]

Peru has more than 4,000 smartphones stolen every day. Beyond the physical loss, each theft creates a financial emergency that the banking system was not designed to solve. The emergency hotline to block an account requires a phone. The banking app requires a phone. The authentication tools require a phone. The one thing a theft […]

Talking about data privacy makes most people switch off. Permissions, third-party access, device hardware requests, all of it lands like reading a terms and conditions page. Apple China and TBWA Media Arts Lab Shanghai have been solving that problem the same way for four consecutive years: with one of China’s most beloved comedians and an […]

In Brazil, 30 million dogs are waiting for a home. The ones least likely to be adopted are the Caramelos, the caramel-coloured mixed-breed dogs so woven into Brazilian street life and culture that the country has its own name for them. They account for the majority of shelter populations. They are 90% less likely to […]

Every football fan believes they bring luck to their team. The one who always watches from the same seat. The one who wore the same shirt to every match during the run of wins. The one who is quietly convinced that things go wrong when they are not in the stadium. Wisła Kraków and VML […]

The Super Bowl halftime show is the most-watched musical performance in the world. A 30-second advertising slot during the game costs approximately $7 million. UVA, a Puerto Rican delivery app competing against global giants including Uber Eats, DoorDash, and Rappi, had no plans to buy one. It had something more valuable: a lyric in a […]

Distracted driving kills. The statistic is universal. The behaviour it describes is equally universal: a driver glancing down at a phone, a notification appearing on a screen, an app opening at 80 kilometres per hour. KIA Colombia and Proximity BBDO chose not to communicate the danger through crash statistics, dramatic footage, or guilt. They built […]

The 2026 FIFA World Cup has already produced more red cards than the last two tournaments combined. Every fan watching knows exactly what a red card looks like, and every fan watching knows exactly what a Heinz ketchup packet looks like. Heinz and The Kitchen noticed these two objects are the same shape and the […]

Millions of English football fans ask the same question before every England match: “What time is kickoff?” For England’s opening 2026 World Cup fixture against Croatia, Women’s Aid and ELVIS gave everyone the wrong answer. Deliberately. The Campaign The Other Kick Off launched on June 17, 2026, the day before England’s opening World Cup match. […]

Art has never been squeamish about blood. Battles rendered in oil paint. Martyrdoms carved into marble. Wounds celebrated in sculpture. Violence depicted across every museum wall in the world without restriction, without content warnings, without removal. One kind of blood has been consistently, systematically absent from those walls for the entirety of recorded art history. […]

In France, home insurance is mandatory by law. Every household must have it. AXA, the country’s leading insurer, holds approximately 2.5 million home insurance contracts. In April 2025, Publicis Conseil Paris identified three words that could turn that legal infrastructure into a lifeline: “and domestic violence.” The Problem France’s domestic violence crisis is not small. […]

The fry box has not changed since it was invented. The same rectangular container, the same tuck-flap top, the same result: ketchup squeezed onto a napkin, balanced on a dashboard, or poured directly onto fries in a way that makes every bite a lottery. 70% of ketchup and fry lovers have spilled sauce while eating […]