50% of every photo and video taken at a concert is of a stranger’s back. The other 50% is the stage. Hellmann’s and Ogilvy Argentina looked at that statistic and saw not a problem but an untapped media format, one that already existed inside every live event, had never been sold to an advertiser, and […]

Colombia’s official football jersey for the 2026 FIFA World Cup was priced at $150 USD. That is nearly 25% of the average monthly salary in Colombia. Fans who had waited eight years to see their national team at a World Cup, Colombia last qualified for 2018, were being priced out of the one shirt that […]

Heinz redesigned the fry box for the first time in 75 years by adding a pop-out ketchup compartment physically shaped like the Heinz Keystone logo. The dip pocket is the logo. Launched across 11 countries simultaneously in January 2026. It is the product version of their Cannes Grand Prix-winning “Look Familiar?” campaign, which first pointed […]

Every July, India’s advertising industry splits into two groups. The ones who planned a monsoon campaign in February and spent the season hoping it would rain at the right moment. And the ones who looked out the window, saw the chaos, and posted something in under an hour. The five brands below belong to the […]

Peru has more than 4,000 smartphones stolen every day. Beyond the physical loss, each theft creates a financial emergency that the banking system was not designed to solve. The emergency hotline to block an account requires a phone. The banking app requires a phone. The authentication tools require a phone. The one thing a theft […]

Talking about data privacy makes most people switch off. Permissions, third-party access, device hardware requests, all of it lands like reading a terms and conditions page. Apple China and TBWA Media Arts Lab Shanghai have been solving that problem the same way for four consecutive years: with one of China’s most beloved comedians and an […]

In Brazil, 30 million dogs are waiting for a home. The ones least likely to be adopted are the Caramelos, the caramel-coloured mixed-breed dogs so woven into Brazilian street life and culture that the country has its own name for them. They account for the majority of shelter populations. They are 90% less likely to […]

Every football fan believes they bring luck to their team. The one who always watches from the same seat. The one who wore the same shirt to every match during the run of wins. The one who is quietly convinced that things go wrong when they are not in the stadium. Wisła Kraków and VML […]

The Super Bowl halftime show is the most-watched musical performance in the world. A 30-second advertising slot during the game costs approximately $7 million. UVA, a Puerto Rican delivery app competing against global giants including Uber Eats, DoorDash, and Rappi, had no plans to buy one. It had something more valuable: a lyric in a […]

Distracted driving kills. The statistic is universal. The behaviour it describes is equally universal: a driver glancing down at a phone, a notification appearing on a screen, an app opening at 80 kilometres per hour. KIA Colombia and Proximity BBDO chose not to communicate the danger through crash statistics, dramatic footage, or guilt. They built […]

The 2026 FIFA World Cup has already produced more red cards than the last two tournaments combined. Every fan watching knows exactly what a red card looks like, and every fan watching knows exactly what a Heinz ketchup packet looks like. Heinz and The Kitchen noticed these two objects are the same shape and the […]

Millions of English football fans ask the same question before every England match: “What time is kickoff?” For England’s opening 2026 World Cup fixture against Croatia, Women’s Aid and ELVIS gave everyone the wrong answer. Deliberately. The Campaign The Other Kick Off launched on June 17, 2026, the day before England’s opening World Cup match. […]