Washington D.C. has more than 70 museums. Most of them use advertising to tell people what is inside. National Geographic and Terri & Sandy did the opposite. The Campaign The National Geographic Museum of Exploration opened in Washington D.C., with a launch campaign built around one instruction: do not show what is in the museum. […]

A Brazilian cosmetics company used drones and artificial intelligence to conduct the largest tree inventory in Amazon history, identifying 30,000 trees with cosmetic potential across 400 square kilometres in six months. A task that would have taken conventional methods 25 years to complete. The technology, the communities it served, and the environmental impact behind it […]

Every major nation and private company is currently competing to reach the Moon in search of future energy resources. SKF, a Swedish industrial bearings manufacturer founded in 1907 and operating across 130 countries and 40 industries, looked at that race and pointed the other direction. The moon’s energy, it argued, is already here. It has […]

50% of every photo and video taken at a concert is of a stranger’s back. The other 50% is the stage. Hellmann’s and Ogilvy Argentina looked at that statistic and saw not a problem but an untapped media format, one that already existed inside every live event, had never been sold to an advertiser, and […]

Colombia’s official football jersey for the 2026 FIFA World Cup was priced at $150 USD. That is nearly 25% of the average monthly salary in Colombia. Fans who had waited eight years to see their national team at a World Cup, Colombia last qualified for 2018, were being priced out of the one shirt that […]

Heinz redesigned the fry box for the first time in 75 years by adding a pop-out ketchup compartment physically shaped like the Heinz Keystone logo. The dip pocket is the logo. Launched across 11 countries simultaneously in January 2026. It is the product version of their Cannes Grand Prix-winning “Look Familiar?” campaign, which first pointed […]

Every July, India’s advertising industry splits into two groups. The ones who planned a monsoon campaign in February and spent the season hoping it would rain at the right moment. And the ones who looked out the window, saw the chaos, and posted something in under an hour. The five brands below belong to the […]

Peru has more than 4,000 smartphones stolen every day. Beyond the physical loss, each theft creates a financial emergency that the banking system was not designed to solve. The emergency hotline to block an account requires a phone. The banking app requires a phone. The authentication tools require a phone. The one thing a theft […]

Talking about data privacy makes most people switch off. Permissions, third-party access, device hardware requests, all of it lands like reading a terms and conditions page. Apple China and TBWA Media Arts Lab Shanghai have been solving that problem the same way for four consecutive years: with one of China’s most beloved comedians and an […]

In Brazil, 30 million dogs are waiting for a home. The ones least likely to be adopted are the Caramelos, the caramel-coloured mixed-breed dogs so woven into Brazilian street life and culture that the country has its own name for them. They account for the majority of shelter populations. They are 90% less likely to […]

Every football fan believes they bring luck to their team. The one who always watches from the same seat. The one who wore the same shirt to every match during the run of wins. The one who is quietly convinced that things go wrong when they are not in the stadium. Wisła Kraków and VML […]

The Super Bowl halftime show is the most-watched musical performance in the world. A 30-second advertising slot during the game costs approximately $7 million. UVA, a Puerto Rican delivery app competing against global giants including Uber Eats, DoorDash, and Rappi, had no plans to buy one. It had something more valuable: a lyric in a […]