Editor's Pick Burger King Found Two Players Named Burger and King in FC25
McDonald’s is an official sponsor of EA Sports FC25. The deal cost millions. Burger King had no budget for a gaming sponsorship and no plan to acquire one.…
Amruta Jadhav
Editor's Pick Amruta Jadhav
OOH Advertising McDonald’s took over a butcher shop to prove its beef has three ingredients
The question of what goes into a McDonald’s beef patty has been asked, answered, doubted, and asked again for decades. McDonald’s UK and Ireland’s answer in September 2026…
Amruta Jadhav
OOH Advertising Aldi made a jacket that folds into a shopping bag in 10 seconds
46% of British shoppers regularly forget their reusable bags. 85% have a bag of bags sitting somewhere at home. Almost half end up buying another carrier at the…
Amruta Jadhav
OOH Advertising Tesco built a billboard that appears to spill its groceries into an Uber Eats bag
Tesco launched on Uber Eats in August 2026, giving its 1.5 million Whoosh rapid delivery customers a new channel to order from, alongside access to Clubcard Prices and…
Amruta Jadhav
Highlights Password GOAT: Football players’ names replaced with asterisks, cybersecurity threat
One in every seven Ecuadorians uses their own name as their password. It is one of the most common and most exploitable habits in digital security, and it…
Amruta Jadhav
Highlights “They Can’t Arrest This Billboard”: Greenpeace moved the protest inside a screen
In the United Kingdom, the number of arrests in London for conspiracy to cause public nuisance has increased tenfold since 2019. Of more than 600 arrests made under…
Amruta Jadhav
Highlights Safety parking ticket: South Korea’s creative parking fine to save children’s lives
In South Korea, 540 car accidents occur in school zones every year. 81% of them are caused by illegally parked vehicles obstructing drivers’ sightlines. A child who steps…
Amruta Jadhav
OOH Advertising Remember Me: Unrecognisable portraits show what alzheimer’s does to people you love
A family portrait is one of the most emotionally loaded objects in a home. It holds the faces of the people who matter most, fixed at a moment…
Amruta Jadhav
Festive Campaigns Coca-Cola melted its plastic bottles into yarn, wove them into a Laal Paar saree for Durga Puja
The Laal Paar is not simply a garment. It is the visual identity of Durga Puja. The white saree with its distinctive red border has been worn by…
Amruta Jadhav
Editor's Pick Norway’s consumer council hired death to explain why products keep dying early
Most sustainability campaigns look the same. A melting glacier. A sombre voiceover. Piano music. The Norwegian Consumer Council does not make those campaigns. In March 2026, it introduced…
Amruta Jadhav
Highlights Spotify found a trick to make everyday household chores fast and fun
Most music streaming campaigns tell you that the platform has the songs you love. Spotify India’s “Roz ke kaam fun banao, Spotify Chalao” tells you something more specific:…
Amruta Jadhav
Highlights QuikTrip split a giant hot dog across a baseball stadium. Fans had to reunite it.
Between-inning entertainment at a baseball game is a known quantity. The dot race on the scoreboard. The T-shirt cannon. The fan tossing a ball into a bucket from…
Amruta Jadhav