Editor's Pick Every block of cheese that Nestlé produces generates a byproduct that most of the industry discards: whey. Billions of litres of it are produced globally every year. Left…
Amruta Jadhav
OOH Advertising McDonald’s has been making children happy with Happy Meal toys since 1979. For a generation that has grown up with pets as family members, the calculation that children…
Amruta Jadhav
Highlights A magazine ad that requires you to urinate on it to reveal a discount is not a concept that would survive a conventional creative review. IKEA Sweden and…
Amruta Jadhav
OOH Advertising London is simultaneously one of the world’s most influential motorsport cities and one of its most influential cultural ones. When Formula E brought its 2025/26 ABB FIA Formula…
Amruta Jadhav
Highlights AI data centres reportedly use up to five million gallons of water per day to cool their servers. It is one of the most discussed environmental costs of…
Amruta Jadhav
OOH Advertising Every frequent flyer carries a silent manifesto. The middle seat gets the armrest. Reclining during a meal is a war crime. The person who stands up immediately after…
Amruta Jadhav
OOH Advertising Most coffee advertising tells you that you need coffee. Café Pelé and Lew’Lara\TBWA made your body tell you instead. In May 2015, inside the Fradique Coutinho metro station…
Amruta Jadhav
OOH Advertising Every dog owner knows the moment. Food hits the table and a pair of eyes appears below it, patient, hopeful, and entirely persuasive. The chicken bone gets passed.…
Amruta Jadhav
Festive Campaigns Amazon India: #DeliverTheLove Amazon India’s recurring Rakshabandhan platform follows a brother about to move to a hostel, reflecting on how much his elder sister shaped him. Conceptualised by…
Amruta Jadhav
Highlights India does not have a national sex education curriculum. What it has is Bollywood, and Bollywood has spent decades teaching a specific, deeply embedded lesson about consent: that…
Amruta Jadhav
Highlights Most car brands build campaigns around product specifications, lifestyle aspirations, or price-led offers. Škoda and Leo UK found their 2026 campaign hiding inside a diacritical mark above a…
Amruta Jadhav
Editor's Pick McDonald’s introduced Ronald McDonald in 1963. It spent the next six decades building one of the most recognisable mascots in the history of consumer marketing. Burger King spent…
Amruta Jadhav
