Editor's Pick On hid its first football boots behind a code printed on Mbappé’s boots
On has hidden the first look at its football boots inside its own website. The way in is a code printed on the side of Kylian Mbappé’s prototype…
Amruta Jadhav
Editor's Pick Amruta Jadhav
OOH Advertising Durex turned every cricket city’s name into a double meaning
Durex has been following the Indian cricket team around the country with billboards written for one city at a time. Each board plays on the name or the…
Amruta Jadhav
OOH Advertising Morrisons turns fruit and veg into Halloween monsters
Morrisons has turned its fresh produce into Halloween monsters. On its new posters, avocados stare out as “Monster Eyes,” carrots curl into “Zombie Fingers”, and a red pepper…
Amruta Jadhav
Highlights Aviva rebuilt Monopoly around menopause to show its toll on careers and money
Aviva has rebuilt Monopoly around menopause. New stops on the board include Self Care, Missed Promotion and Financial Worries. The tokens are a fan, an eye mask and…
Amruta Jadhav
Editor's Pick Colombia’s Águila turned the national anthem lineup into a beer lottery
Before every Colombia match, the players line up for the national anthem in an order that looks random. Águila turned that order into a lottery. Fans predicted the…
Amruta Jadhav
Highlights McDonald’s UK turned its dipping sauces into a Halloween face paint kit
McDonald’s has turned 6 of its dipping sauces into a Halloween face paint palette. Each kit comes with brushes shaped like fries and a sponge modelled on a…
Amruta Jadhav
OOH Advertising Aldi opens broomstick parking bay in York, Britain’s most haunted city
Shoppers at Aldi’s Water Lane store in York have a new parking option this Halloween. The supermarket has opened a dedicated bay for broomsticks, fitted with a purpose…
Amruta Jadhav
Editor's Pick Swiping a credit card through this airport poster cut a slice of bread for a family in Peru
A digital billboard at an international airport showed a loaf of bread with a card reader built into the screen. When a traveller swiped a credit card down…
Amruta Jadhav
Highlights Medical textbook teaches doctors to diagnose racism against black patients In Brazil
A medical textbook handed to students across Brazil looks like any other anatomy manual. Inside are 20 diseases that appear in no clinical guide. Each one is built…
Amruta Jadhav
Highlights “There Is No Secret to Motherhood”, PSA exposes what new moms keep quiet
A group of women catch up in a park and ask a new mom how she makes it all look so easy. She credits her routine and her…
Amruta Jadhav
Highlights Brahma refunds fans who miss a goal while collecting their beer delivery
Brahma gives Brazilian football fans their money back when a beer delivery pulls them away from the screen just as their team scores. The brand checks the time…
Amruta Jadhav
Highlights VML turned a dinosaur collagen into leather and made a handbag from it
A handbag grown from engineered cells, built on a collagen sequence reconstructed from Tyrannosaurus rex fossils, went on display in Amsterdam next to a full-size cast of the…
Amruta Jadhav