Highlights McDonald’s became the official regional sponsor of Formula 1 in Latin America without a clear answer to the most important question a new sports sponsor faces: how do…
Amruta Jadhav
OOH Advertising Disney is one of the most protective companies in the world when it comes to its brand identity. Its signature wordmark, the flowing script that has appeared on…
Amruta Jadhav
OOH Advertising More than half of Americans have used a hand wipe on an intimate area. Wet Ones had the research to prove it, a product called a hand wipe…
Amruta Jadhav
OOH Advertising Suicide is the biggest killer of men under 50 in the United Kingdom. Fourteen men die by suicide every day. For most of those men, the gap between…
Amruta Jadhav
OOH Advertising On February 24, 2022, Russia invaded Ukraine. Every major Western intelligence assessment in the preceding days had predicted a Ukrainian collapse within 72 hours. The Russian military expected…
Amruta Jadhav
OOH Advertising When a new restaurant opens in a commercial area that nobody can easily describe, the standard solution is a map. KFC and PS21 Madrid found a different solution…
Amruta Jadhav
Highlights A brand that has been selling the same purple chocolate bar for over a century made one change to its packaging in September 2019. It removed every word…
Amruta Jadhav
Festive Campaigns Most Durga Puja campaigns announce themselves. The Kaash phool sways in the breeze. A family reunites at the airport. The Dhak plays over a montage of pandal lights.…
Amruta Jadhav
Editor's Pick Facebook and Instagram censor female nipples. That policy, applied uniformly across both platforms, creates a specific and medically consequential problem: how do you teach women to perform a…
Amruta Jadhav
Editor's Pick KFC and Frisby are direct competitors in Colombia. They compete in the same cities, on the same streets, for the same customer ordering fried chicken. In February 2026,…
Amruta Jadhav
OOH Advertising IKEA superstores are not convenience stores. They are destinations. They sit on the outskirts of cities, require deliberate planning to visit, and ask customers to invest a significant…
Amruta Jadhav
Highlights Since 1921, The Laughing Cow has had one expression. On September 22, 2026, Bel Brands USA changed it. The smile disappeared from the brand’s most recognisable asset for…
Amruta Jadhav
