The Michael Jackson biopic Michael is set to hit theatres on April 24, 2026, distributed domestically by Lionsgate and internationally by Universal Pictures. To get there, the studio bypassed conventional film promotion and built an outdoor campaign around live performance, turning public spaces into extensions of the film itself. Street dance takeovers place performers at […]

Duracell and VaynerMedia launched a global marketing campaign featuring Lionel Messi to promote their Power Boost batteries ahead of the 2026 World Cup. The campaign links elite athletic endurance with engineered battery performance. The brand positions its product as the primary power source for high pressure situations where generic alternatives fail. The core message emphasises […]

The Nigerian skincare market faces a severe crisis with counterfeit products. Unilever, the parent company of Vaseline, battles a massive global black market in counterfeit goods that costs the corporation millions and poses direct health risks to consumers. Traditional enforcement moves too slowly to protect shoppers at the point of purchase. Vaseline and Leo Singapore […]

The French women’s rugby team attracts growing audiences but continues to face structural and cultural hurdles. AXA and Publicis Conseil launched a national media campaign to challenge outdated stereotypes and provide tangible support to female athletes. The strategy positions AXA as the first brand to partner with French women’s rugby across all levels, from amateur […]

South Africa’s sparkling wine market traditionally relies on imagery of formal weddings and major life milestones. J.C. Le Roux and TBWA Hunt Lascaris discarded this category convention with their new print and billboard work. The strategy aligns with the new brand directive to “Be Extra More Often” by encouraging consumers to mark small everyday achievements […]

The Mumbai suburban rail network serves over seven million passengers daily across an expansive transit grid. Managing this massive flow of human traffic presents significant logistical hurdles. Approximately 20 percent of commuters routinely skip purchasing daily fares. This widespread fare evasion costs the public transit system hundreds of millions of dollars in yearly financial losses. […]

The OddBalls Foundation launched a tongue-in-cheek public installation to confront male health taboos. The cancer charity unveiled a sparkling pair of anatomical sculptures dubbed the “Crown Jewels” in London. The exhibition intentionally uses humour to lower the defensive barriers men often build around their personal health and encourage regular self-checks. Recent research commissioned by the […]

Dove and Ogilvy installed “The Beauty Machine” at Waterloo Station in London. The physical execution consisted of a massive vending machine stocked entirely with identical synthetic faces. The structure appeared to offer a wide variety of choices, but continuously delivered the same unreal face every single time. This outdoor installation aimed to demonstrate how social […]

Zepto launched an expansive outdoor billboard campaign to announce its rapid expansion across Uttar Pradesh and Rajasthan. The quick commerce company placed large static billboards along busy intersections in major regional cities. The physical execution relied entirely on bold text that reimagined famous Hindi songs and regional phrases to promote the “10 minute delivery” service. […]

TD Bank launched an outdoor advertising campaign to promote its new fractional shares feature through TD Direct Investing. The financial institution wanted to show novice investors that they could buy partial stocks of major global companies for a single dollar. Strict copyright laws prevented the bank from printing the iconic logos of these major corporations […]

Coca-Cola launched its second global brand film for the upcoming World Cup to document the unscripted reactions of football fans. The broadcast campaign follows a previous release called Bubbling up and focuses entirely on the physical highs and lows experienced by supporters during a live match. The physical execution relies on genuine crowd footage rather […]

Ponds launched the “Sun Portraits” campaign to demonstrate the physical effects of prolonged sun exposure on human skin. The brand selected Phalodi in Rajasthan as the location for this outdoor activation. The district records temperatures up to 51 degrees Celsius and represents one of the hottest environments in India. The outdoor execution targeted local women […]