Highlights When Vodafone and Idea merged in 2018 to form Vi, the union created India’s largest telecom network on paper. In practice, it created something less straightforward: a trust…
Amruta Jadhav
Highlights A tennis ball travels at speeds exceeding 200 kilometres per hour. It bounces within millimetres of the line. It changes direction, spin, and trajectory dozens of times per…
Amruta Jadhav
Highlights In May 2020, South Korea had 661 children who had been missing for more than a year. Of those, 638 had been missing for more than five years.…
Amruta Jadhav
Celebrity There is a version of this story in which a brand pays a global celebrity millions of dollars to be photographed using its product. That version requires contracts,…
Amruta Jadhav
Highlights In 2001, approximately 100 million sperm were recruited as extras for a Durex advertisement on MTV Europe. They were human-sized, they wore white costumes, and they chased a…
Amruta Jadhav
OOH Advertising In the UK, automated hiring software is now rejecting candidates within minutes of them applying, sometimes before the application deadline has even closed. The impact falls hardest on…
Amruta Jadhav
Highlights Every major earthquake early warning system on Earth is built around seismic sensors, GPS networks, and scientific instruments designed to detect the first wave of energy released when…
Amruta Jadhav
OOH Advertising In February 2012, images of the McDonald’s Golden Arches shaped out of California Poppies growing along a roadside spread across the internet. The Next Web, Inhabitat, Copyranter, and…
Amruta Jadhav
Highlights In China, fewer than 1% of people know how to perform CPR. The country has the world’s largest gaming market. Samsung and Cheil identified the intersection of those…
Amruta Jadhav
Editor's Pick Period poverty is a phrase that describes a financial and physical reality most people have never had to experience and most governments have been slow to address. In…
Amruta Jadhav
Editor's Pick McDonald’s is an official sponsor of EA Sports FC25. The deal cost millions. Burger King had no budget for a gaming sponsorship and no plan to acquire one.…
Amruta Jadhav
OOH Advertising The question of what goes into a McDonald’s beef patty has been asked, answered, doubted, and asked again for decades. McDonald’s UK and Ireland’s answer in September 2026…
Amruta Jadhav
