OOH Advertising Most brands launching in a new market spend their first advertising campaign introducing themselves. Sour Patch Kids spent theirs attacking a sibling. For the sweets’ first UK outdoor…
Amruta Jadhav
Celebrity On October 8, 2026, Lionel Messi played his final match for the Argentina national team, a friendly against Benin at the Estadio Monumental in Buenos Aires. He walked…
Amruta Jadhav
Highlights Most travel agencies sell destinations. Visit Sweden opened one that sells silence. The Introvert Travel Agency, created by Prime Weber Shandwick and launched on September 29, 2026, is…
Amruta Jadhav
Editor's Pick Over two-thirds of male football fans hold negative attitudes toward women’s sport, according to Durham University research. Orange France and Marcel Paris did not argue with that statistic.…
Amruta Jadhav
Highlights McDonald’s became the official regional sponsor of Formula 1 in Latin America without a clear answer to the most important question a new sports sponsor faces: how do…
Amruta Jadhav
OOH Advertising Disney is one of the most protective companies in the world when it comes to its brand identity. Its signature wordmark, the flowing script that has appeared on…
Amruta Jadhav
OOH Advertising More than half of Americans have used a hand wipe on an intimate area. Wet Ones had the research to prove it, a product called a hand wipe…
Amruta Jadhav
OOH Advertising Suicide is the biggest killer of men under 50 in the United Kingdom. Fourteen men die by suicide every day. For most of those men, the gap between…
Amruta Jadhav
OOH Advertising On February 24, 2022, Russia invaded Ukraine. Every major Western intelligence assessment in the preceding days had predicted a Ukrainian collapse within 72 hours. The Russian military expected…
Amruta Jadhav
OOH Advertising When a new restaurant opens in a commercial area that nobody can easily describe, the standard solution is a map. KFC and PS21 Madrid found a different solution…
Amruta Jadhav
Highlights A brand that has been selling the same purple chocolate bar for over a century made one change to its packaging in September 2019. It removed every word…
Amruta Jadhav
Festive Campaigns Most Durga Puja campaigns announce themselves. The Kaash phool sways in the breeze. A family reunites at the airport. The Dhak plays over a montage of pandal lights.…
Amruta Jadhav
