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baby minder Highlights
5 August 2026 4 min read

Early Signs of Autism and Epilepsy in Newborns Can Be Detected with Baby Minder Built by Eurofarma

Neonatal doctors have approximately 48 hours with new parents before they are sent home. Many neurological conditions in children, including early indicators of autism, epilepsy, cerebral palsy, and…

Amruta Jadhav Amruta Jadhav
milka name plate revival (1) Highlights
5 August 2026 3 min read

Milka’s “The Nameplates Revival” Wanted Poles to Know Their Neighbours Again

20% of Poles do not know the name of a single neighbour. Not in passing. Not at all. The reason for that anonymity was not hostility. It was…

Amruta Jadhav Amruta Jadhav
campaigns of the month (1) Advertising Archives
4 August 2026 4 min read

Best Ad Campaigns of the Month: July 2026

Times of India printed 2.28 million pages in purple ink, the colour of India’s electoral finger mark, before major cities voted in the 2024 General Elections. For every…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (26) Highlights
3 August 2026 3 min read

Dublin’s Most Hated Street Object became Most Effective Media Space with Paddy Power

Dublin’s wheel clamp is not a welcome sight. Every driver who has returned to find one locked onto their car knows the specific, sinking feeling that follows: a…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (25) OOH Advertising
3 August 2026 3 min read

IKEA Belgium Priced Its Furniture in Tail Wags and Bedtime Stories

In a price war, you usually remove zeros. IKEA Belgium and Ogilvy SocialLab added them. Launched in Belgium in August 2026, the Emotional Pricing campaign reprices four IKEA…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (24) Highlights
3 August 2026 4 min read

“My Eyes Are Up Here”: XYXX Flipped the Gender Gaze to Sell an Invisible Vest

Men’s lifestyle brand XYXX makes an Invisible Vest, a seamless innerwear product designed so the vest line cannot be seen through a shirt. Most brands in that category…

Amruta Jadhav Amruta Jadhav
life saving receipt (1) Highlights
2 August 2026 4 min read

The Life-Saving Receipt: How a Grocery Store Slip Became a Vaccination Reminder for Migrant Children in Korea

Every child in South Korea is entitled to free vaccinations up to age 12. The care costs nothing. The system around it is built for Korean speakers, and…

Amruta Jadhav Amruta Jadhav
lifebuoy Editor's Pick
30 July 2026 3 min read

Lifebuoy Stamped “Did You Wash Your Hands?” on 2.5 Million Rotis at the World’s Largest Gathering

The 2013 Kumbh Mela in Allahabad drew over 100 million pilgrims. It is the largest peaceful gathering of human beings on Earth. Food is eaten communally, shared across…

Amruta Jadhav Amruta Jadhav
lux soap lump Highlights
30 July 2026 3 min read

Lux Redesigned Its Soap Bar to Teach Women What a Breast Cancer Lump Feels Like

In India, every four minutes a woman is diagnosed with breast cancer. The survival rate when it is caught early is significantly higher than when it is not.…

Amruta Jadhav Amruta Jadhav
independence of the day Advertising Archives
30 July 2026 4 min read

Best Ad Campaigns of Independence Day

Bajaj Avenger: Show Your Patriotism (2018) Bajaj Avenger’s 2018 Independence Day campaign “#RideYourIndependence” built its argument around the motorcycle itself as a symbol of personal freedom. The film…

Amruta Jadhav Amruta Jadhav
ink of democracy Editor's Pick
29 July 2026 3 min read

What Happens When Nobody Votes: The Times of India Printed in Purple Ink to Show

In India’s 2024 General Elections, 642 million people were eligible to vote. Roughly one in three did not. That absence had a physical consequence nobody had calculated before:…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (23) Editor's Pick
29 July 2026 3 min read

Every Parent’s Bedtime Reading Became a Free Audiobook for Blind Children with Bedtime Donation by RSBC

More than 90% of published books are inaccessible to blind and visually impaired readers. For families in the UK, finding affordable audiobooks for children presents an ongoing practical…

Amruta Jadhav Amruta Jadhav
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