Highlights If there is any brand that has successfully talked about sex without objectifying women, it has to be Durex. That sentence summarises an approach that Durex India has…
Amruta Jadhav
Highlights Skyrim was released in November 2011. For nearly 15 years, its most discussed frustration has had nothing to do with dragons, dungeon design, or the story. It has…
Amruta Jadhav
OOH Advertising A lie takes a moment to tell. The Honda CB 1000R takes a few seconds to make it the truth. That observation is the entire creative premise of…
Amruta Jadhav
Editor's Pick Pakistan has the sixth highest number of child brides in the world. Nearly 19 million girls in the country have been married before the age of 18. For…
Amruta Jadhav
OOH Advertising Most hospital advertising describes services. Mary Free Bed Rehabilitation Hospital and Extra Credit Projects, Grand Rapids, found a different approach in August 2013: build the billboard so it…
Amruta Jadhav
Highlights Every conversation about artificial intelligence replacing jobs is built around adult anxiety. Careers disrupted. Livelihoods threatened. Identities erased by automation. UNICEF and copywriter and designer Arun Anoop looked…
Amruta Jadhav
Highlights New York Fashion Week is one of the most photographed events in the world. Every year, thousands of people attend shows and parties wearing labels they cannot pronounce.…
Amruta Jadhav
Highlights In October 2024, Sydney Sweeney appeared in a Dr. Squatch commercial sitting in a bathtub full of bubbles. She looked directly at the camera and said: “Hello, you…
Amruta Jadhav
Highlights There are two ways to pronounce an IKEA product name. The Swedish way. And whatever the rest of us have been doing. IKEA UAE and Ogilvy Amsterdam decided…
Amruta Jadhav
Festive Campaigns Brooke Bond Red Label: #ShreeGaneshApnepanKa (2018)Conceptualised by Geometry Encompass, the film placed religious prejudice inside a Ganesh idol shop. A first-time buyer discovers the idol-maker is Muslim and…
Amruta Jadhav
Highlights Cybersecurity campaigns are typically addressed to the rational part of a person’s brain. They describe the risks of weak passwords, the consequences of account breaches, and the technical…
Amruta Jadhav
OOH Advertising Every serious gym-goer who travels knows the specific anxiety of packing loose creatine powder. A white powder in an unmarked bag at a security checkpoint generates a look.…
Amruta Jadhav
