OOH Advertising Honda CB 1000R’s Print Campaign Went From Lie to Truth in a Few Seconds
A lie takes a moment to tell. The Honda CB 1000R takes a few seconds to make it the truth. That observation is the entire creative premise of…
Amruta Jadhav
OOH Advertising Amruta Jadhav
Editor's Pick UN Women Sent Pakistani Lawmakers Wedding Invitations Drawn by Children. It Changed the Law.
Pakistan has the sixth highest number of child brides in the world. Nearly 19 million girls in the country have been married before the age of 18. For…
Amruta Jadhav
OOH Advertising Mary Free Bed Billboards Showed the Conditions They Were Treating
Most hospital advertising describes services. Mary Free Bed Rehabilitation Hospital and Extra Credit Projects, Grand Rapids, found a different approach in August 2013: build the billboard so it…
Amruta Jadhav
Highlights The Only People Who Actually Want AI to Take Their Jobs: Children in UNICEF Campaign
Every conversation about artificial intelligence replacing jobs is built around adult anxiety. Careers disrupted. Livelihoods threatened. Identities erased by automation. UNICEF and copywriter and designer Arun Anoop looked…
Amruta Jadhav
Highlights Duolingo Went to New York Fashion Week to Teach People How to Say Brands They Wear
New York Fashion Week is one of the most photographed events in the world. Every year, thousands of people attend shows and parties wearing labels they cannot pronounce.…
Amruta Jadhav
Highlights Dr. Squatch Sold Soap Made From Sweeney’s Bathwater, Just Comment Turned into Product
In October 2024, Sydney Sweeney appeared in a Dr. Squatch commercial sitting in a bathtub full of bubbles. She looked directly at the camera and said: “Hello, you…
Amruta Jadhav
Highlights IKEA Unpronounceable Product Names Turned Into TikTok Games
There are two ways to pronounce an IKEA product name. The Swedish way. And whatever the rest of us have been doing. IKEA UAE and Ogilvy Amsterdam decided…
Amruta Jadhav
Festive Campaigns Best Ad Campaigns of Ganesh Chaturthi /Ganesh Festival that Move Beyond Basic Festive Greetings
Brooke Bond Red Label: #ShreeGaneshApnepanKa (2018)Conceptualised by Geometry Encompass, the film placed religious prejudice inside a Ganesh idol shop. A first-time buyer discovers the idol-maker is Muslim and…
Amruta Jadhav
Highlights PetPasswords: Loto Nicaragua Exposed the Cybersecurity Risk Hiding in Plain Sight
Cybersecurity campaigns are typically addressed to the rational part of a person’s brain. They describe the risks of weak passwords, the consequences of account breaches, and the technical…
Amruta Jadhav
OOH Advertising AG1 Put Its Ad Inside the Airport Security Tray. Where Loose Creatine Becomes a Problem
Every serious gym-goer who travels knows the specific anxiety of packing loose creatine powder. A white powder in an unmarked bag at a security checkpoint generates a look.…
Amruta Jadhav
OOH Advertising Guinness Found a New Brand Asset, “Lovely” Hiding Inside a Word It Has Used for 90 Years
The most distinctive brand assets are not always the ones a brand designed. Sometimes they are the ones that were already there, sitting inside an existing piece of…
Amruta Jadhav
OOH Advertising When confronting child poverty, All run away: Claiming ‘it’s not my problem’
Child poverty is not an invisible problem in the United States. 11 million children are currently destitute in the US alone, and yet most adults are unwilling to…
Amruta Jadhav