OOH Advertising In 2013, UN Women and Memac Ogilvy Dubai ran a campaign that required no media buy and no original research. It used Google’s autocomplete function, fed by billions…
Amruta Jadhav
OOH Advertising For Halloween 2016, Burger King turned a single restaurant in Rego Park, Queens, into a ghost of its biggest rival. The building was draped in white sheets with…
Amruta Jadhav
OOH Advertising In September 2026, Novig, a US sports betting startup, launched a campaign featuring actress Sydney Sweeney under the line “Just Sports.” The pitch was that sport is sport,…
Amruta Jadhav
Highlights Heineken’s brief to its design partners was precise and unusual: create a glass that everyone who sees it will want to take home. It’s neither a branded glass…
Amruta Jadhav
Highlights Thailand’s blind box market is one of the most active in Southeast Asia. The collectable toy format, where buyers don’t know which figure they will receive until they…
Amruta Jadhav
Highlights The Happy Meal has had the same face for decades. The wide yellow smile on the side of the box is one of the most recognisable pieces of…
Amruta Jadhav
OOH Advertising London has more streets with the word “Street” in their name than any other city in the world. Oxford Street. Regent Street. Baker Street. King Street. Every one…
Amruta Jadhav
OOH Advertising Most brands launching in a new market spend their first advertising campaign introducing themselves. Sour Patch Kids spent theirs attacking a sibling. For the sweets’ first UK outdoor…
Amruta Jadhav
Celebrity On October 8, 2026, Lionel Messi played his final match for the Argentina national team, a friendly against Benin at the Estadio Monumental in Buenos Aires. He walked…
Amruta Jadhav
Highlights Most travel agencies sell destinations. Visit Sweden opened one that sells silence. The Introvert Travel Agency, created by Prime Weber Shandwick and launched on September 29, 2026, is…
Amruta Jadhav
Editor's Pick Over two-thirds of male football fans hold negative attitudes toward women’s sport, according to Durham University research. Orange France and Marcel Paris did not argue with that statistic.…
Amruta Jadhav
Highlights McDonald’s became the official regional sponsor of Formula 1 in Latin America without a clear answer to the most important question a new sports sponsor faces: how do…
Amruta Jadhav
