berger paint
Highlights
13 May 2026 3 min read

“Garmi Gone, Thandak On”: Berger Paints Took Its Heat-Reflective Coating to 30 Schools Before Selling It to Households

India’s summer of 2026 is projecting temperatures close to 50°C in several regions. Most paint brands would respond with a television commercial. Berger Paints applied the product to the walls of government school buildings in Uttar Pradesh and Rajasthan before running the campaign, and made the schools the proof of concept. The Climate Problem the […]

Amruta Jadhav