Highlights A popsicle is one of the most universally desirable objects in the human visual vocabulary. Colourful, translucent, inviting, shaped for the hand and the mouth. Three students from…
Amruta Jadhav
Editor's Pick In Belgium, women earn 20% less than men across every sector of the labour market. Every sector, that is, except one. In Belgian prisons, inmates who work receive…
Amruta Jadhav
Highlights Loewe is 178 years old and still routinely mispronounced by the people wearing it. The Spanish luxury house founded in Madrid in 1846 carries a name that looks…
Amruta Jadhav
Highlights Tire advertising has a well-worn vocabulary: grip, durability, performance, safety. BFGoodrich Indonesia and agency Lup Jakarta looked at that vocabulary and found a different starting point. The tread…
Amruta Jadhav
OOH Advertising Most outdoor advertising is designed to be seen by humans. Marro, a fresh cat food brand, and creative agency Wonderful Things took a different position: what if the…
Amruta Jadhav
Highlights For the first time in history, Uzbekistan qualified for the FIFA World Cup. The tournament was held thousands of kilometres away in North America. For a country where…
Amruta Jadhav
Advertorial Piramal Pharma Limited’s India Consumer Healthcare (PCH) business with its brand Lacto Calamine is venturing into light gel moisturizers. Building on its longstanding expertise in oily skincare, Lacto…
Vatsal Gupta
OOH Advertising From a distance, the billboard at Square One shopping mall in Toronto looked like a large-format photograph of a teenage girl with text across her face: “Over 50,000…
Amruta Jadhav
OOH Advertising The most recognisable piece of Coca-Cola branding in Mexico is not a billboard or a television commercial. It is a red awning, worn by sun and rain, hanging…
Amruta Jadhav
Highlights A statistic that appears in a report stays in a report. A statistic that has been built at full scale, placed in a public space, and physically entered…
Amruta Jadhav
Highlights Most water brands at sports events set up a hydration station, place their logo on refrigerators, and call it a sponsorship. Purra, a Thai mineral water brand owned…
Amruta Jadhav
Highlights Most people think McDonald’s makes its money from selling burgers. The reality is more precise and considerably more interesting. McDonald’s is, at its structural core, a real estate…
Amruta Jadhav
