Highlights In the world’s most closed society, a USB flash drive is not a piece of obsolete technology. It is a window to the outside world. That is the…
Amruta Jadhav
OOH Advertising For more than 90 years, Snickers has told the world that you are not yourself when you are hungry. The campaign has featured athletes performing poorly, celebrities behaving…
Amruta Jadhav
Highlights On an ordinary Tuesday in the last week of August 2026, Seoul-based beauty content creator Min Day Lee uploaded a short Instagram video showing off her skincare collection.…
Amruta Jadhav
OOH Advertising Brand-to-brand advertising exchanges have been a reliable source of cultural entertainment for decades. Most of them are planned, briefed, and executed with the full knowledge and co-operation of…
Amruta Jadhav
Highlights A popsicle is one of the most universally desirable objects in the human visual vocabulary. Colourful, translucent, inviting, shaped for the hand and the mouth. Three students from…
Amruta Jadhav
Editor's Pick In Belgium, women earn 20% less than men across every sector of the labour market. Every sector, that is, except one. In Belgian prisons, inmates who work receive…
Amruta Jadhav
Highlights Loewe is 178 years old and still routinely mispronounced by the people wearing it. The Spanish luxury house founded in Madrid in 1846 carries a name that looks…
Amruta Jadhav
Highlights Tire advertising has a well-worn vocabulary: grip, durability, performance, safety. BFGoodrich Indonesia and agency Lup Jakarta looked at that vocabulary and found a different starting point. The tread…
Amruta Jadhav
OOH Advertising Most outdoor advertising is designed to be seen by humans. Marro, a fresh cat food brand, and creative agency Wonderful Things took a different position: what if the…
Amruta Jadhav
Highlights For the first time in history, Uzbekistan qualified for the FIFA World Cup. The tournament was held thousands of kilometres away in North America. For a country where…
Amruta Jadhav
Advertorial Piramal Pharma Limited’s India Consumer Healthcare (PCH) business with its brand Lacto Calamine is venturing into light gel moisturizers. Building on its longstanding expertise in oily skincare, Lacto…
Vatsal Gupta
OOH Advertising From a distance, the billboard at Square One shopping mall in Toronto looked like a large-format photograph of a teenage girl with text across her face: “Over 50,000…
Amruta Jadhav
