Highlights Why IKEA wants Italian men to stop asking “Can I Help?”
IKEA Italia wrote an open letter to Treccani, the country’s most respected dictionary and encyclopedia, about a phrase heard in homes every day. When a man asks a…
Amruta Jadhav
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Highlights Meet the “Attenboulder,” Greenpeace’s newest weapon against bottom trawling
Greenpeace has carved Sir David Attenborough’s face into a limestone boulder and plans to drop it onto the North Sea seabed. The “Attenboulder” is the final stone in…
Amruta Jadhav
Highlights Disney’s invisible horse leaves hoofprints to “Make the Holidays Magic”
Disney’s new holiday short never shows its star. Jack, a boy who thinks he has outgrown Christmas, finds an invisible horse. The only proof it exists is hoofprints…
Amruta Jadhav
Highlights Apple’s “Step Into the Light” films Diwali’s darkest night on iPhone
Apple has marked Diwali with a dance film shot entirely on iPhone 18 Pro, mostly in low light. It’s directed by Raw Mango founder Sanjay Garg and set…
Amruta Jadhav
Highlights Louis Vuitton’s LV Ski 2026 Takes “Higher Perspectives” to the Alps
Louis Vuitton has taken its ski collection to Livigno in the Italian Alps for a campaign shot by Alasdair McLellan under the line “Higher perspectives.” The LV Ski…
Amruta Jadhav
Highlights Sony revives the headphones that came with the first Walkman
Sony has brought back the headphones that came in the box with the first Walkman in 1979. The new pair keeps the thin metal headband, the round foam…
Amruta Jadhav
Highlights London’s lime bike jousting craze leaves Lime Saying “Not for Jousting”
Two men in armour charge at each other across a London park, lances raised, riding rented Lime electric bikes instead of horses. Hundreds of people crowd around them…
Amruta Jadhav
Highlights M&S’s “The Home of Christmas” Sends a Beardless Santa Shopping
Mrs Claus thinks Santa should lose the beard. He refuses, then shaves it off anyway, swaps his red suit for everyday clothes and heads to London, where nobody…
Amruta Jadhav
Highlights Mozambique fashion week’s “Unwanted Fashion” put ocean trash on the runway
Mozambique Fashion Week dressed marine animals in accessories made from ocean trash and presented them online as fashion influencers. At the event itself, models walked a catwalk built…
Amruta Jadhav
OOH Advertising Argos Haunts Richard Ayoade to Prove “There’s More to Argos”
Richard Ayoade needs a Christmas present for his mother, and he dismisses Argos as a toy shop. Two of the retailer’s toy mascots then haunt him back through…
Amruta Jadhav
OOH Advertising British Airways’ Rainy Puddle Ads Insist “It’s Always Sunny Somewhere”
British Airways is selling winter sun with photos of British rain. Its new posters show puddles on wet streets, each one reflecting grey skies, people going about their…
Amruta Jadhav
Highlights Kia built Rafael Nadal a car sculpture using clay from the courts where he won
Kia has made Rafael Nadal a full-size EV4 GT out of clay, part of it taken from tennis courts that shaped his career. White court lines run along…
Amruta Jadhav