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awb new website banner (1382 x 756 px) 2026 10 20t130023.233 Editor's Pick
20 October 2026 4 min read

KFC Canada held a funeral for its hated fries, “Fry Funeral”

KFC Canada sealed its old French fries in a coffin, drove them through downtown Toronto in a branded hearse and held a livestreamed funeral for them inside a…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 20t120224.623 OOH Advertising
20 October 2026 3 min read

Heineken trades long WhatsApp voice notes for free beer with “Could Have Been a Heineken”

Every day, 9 billion voice messages are sent on WhatsApp. Statista data shows that frequency rose 7% in 2024, and the average length of a voice note rose…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 19t155124.497 OOH Advertising
19 October 2026 3 min read

IKEA cushions & throws became Halloween essentials for Scary Movie Nights

Halloween in the MENA region has shifted. For a large part of the audience, October 31 is less about costumes and parties and more about staying home, putting…

Amruta Jadhav Amruta Jadhav
pringles1 Press Release
19 October 2026 3 min read

Pringles is offering a fan the chance to be buried in its can under “Once You Drop”

Pringles is running a Halloween campaign that offers one US fan a custom can-shaped cremation urn and a 200-year supply of crisps, provided they sign a pledge agreeing…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 18t111822.894 OOH Advertising
18 October 2026 4 min read

Subway turned customers’ weird instructions into a campaign

Subway launched its first standalone brand campaign for the EMEA region built entirely around one idea: that getting exactly what you want at a Subway counter might make…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 17t211350.668 OOH Advertising
17 October 2026 3 min read

LEGO turned a former oil tank in Shanghai into a wave of 380,000 flowers

Tank Shanghai Art Centre sits on Shanghai’s West Bund, a former industrial zone along the Huangpu River that has been converted into one of China’s most active contemporary…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 17t210656.291 Highlights
17 October 2026 3 min read

Airquity pulse oximeter eliminated racial bias that has cost lives for decades

A UK medtech startup called EarSwitch has developed a device called Airquity, a pulse oximeter that measures blood oxygen levels from inside the ear canal rather than from…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 17t170828.841 OOH Advertising
17 October 2026 3 min read

Pepsi put a mini NFL puffer jacket on its can under “Tailgating Deserves Pepsi”

Pepsi has collaborated with sports-fashion brand Off Season to produce miniature NFL puffer jackets sized to fit a 12-ounce Pepsi can. The jackets are functional accessories with working…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 16t120627.021 Editor's Pick
16 October 2026 4 min read

Career shredder shreds moms’ CVs to highlight motherhood penalty on career

A UK advocacy group called Pregnant Then Screwed set up a shredder at a Westfield shopping centre in London and invited people to watch it destroy CVs in…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 16t105722.478 OOH Advertising
16 October 2026 3 min read

Pizza Hut redesigned its pizza box into a standing platform for short concertgoers

Pizza Hut Ecuador redesigned its pizza box so that once the pizza is eaten, the box folds into a platform that can hold a person’s full body weight.…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 15t144518.465 Highlights
15 October 2026 3 min read

UK charity puts “33% OFF” on women, showing pension gap costs them at retirement

A UK charity called Pregnant Then Screwed has launched a campaign called “Thanks for your service*” that turns the pension gap into a retail clearance display. Giant neon…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) 2026 10 14t145521.610 OOH Advertising
14 October 2026 3 min read

Australian Hotels (AHA) showed what Australia looks like without migrant workers

The Australian Hotels Association created an AI-generated video built around a single prop: a large red button labelled “press button to run Australia without migrant workers.” Someone presses…

Amruta Jadhav Amruta Jadhav
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