plastic change env campaign
OOH Advertising
8 June 2026 4 min read

“These Nuts May Contain Traces of Plastic”: Danish NGO Puts Microplastics Where Men Will Finally Notice

Environmental campaigns have spent decades showing melting ice caps, dying oceans, and oil-covered birds. Men have largely continued behaving the same way. Danish NGO Plastic Change and independent creative agency Worth Your While identified a different entry point, one that is considerably more personal and considerably harder to scroll past. The Idea “May contain traces […]

Amruta Jadhav
second life notebook
Editor's Pick
6 June 2026 4 min read

Sri Lanka’s Economy Collapsed. Braille Paper Vanished. A Used Notebook Saved Blind Students.

When Sri Lanka’s economy collapsed in 2022, paper prices surged 300% almost overnight. For most students, the cost of notebooks became a stretch. For visually impaired students who needed Braille writing books, which require thick, specialised paper capable of holding embossed dots without tearing, the increase made the material effectively unaffordable. Schools could not source […]

Amruta Jadhav
thai insurance (1)
Editor's Pick
4 June 2026 4 min read

Thai Life Insurance Tattooed a Mother’s Fear of Forgetting Her Son Onto Her Skin

Thai Life Insurance has produced some of the most emotionally precise advertising films in Asia over the past decade. Its collaboration with Ogilvy Bangkok has consistently found stories that say something true about Thai culture without manufacturing sentimentality. Unfading Love, the launch film for the brand’s Make Social Media Meaningful campaign, is the most structurally […]

Amruta Jadhav