McDonald’s has partnered with Netflix to bring the animated franchise K-Pop Demon Hunters into the physical world. The global campaign pits the fictional girl group Huntrix against their rival demon boy band Saja Boys in a fast food war. The physical execution centres on a menu split where customers must choose a side. Saja Boys […]

Coca-Cola has launched a massive national marketing campaign uniting thirteen major fast food partners. The initiative features recognisable chains, including Domino’s, Wendy’s and Popeyes. The brand relies on the universal consumer habit of finishing a restaurant order with the tagline “And a Coke”. This effort directly counters years of Pepsi’s competitive marketing. The physical execution […]

Lacto Calamine, from Piramal Consumer Healthcare, has rolled out its latest campaign #SummerProofed in collaboration with Influencer.in. Built on a simple but powerful insight: for oily-skin consumers, sunscreen isn’t just about protection, it’s about how it feels through the day. In peak Indian summers that gap becomes even more prominent. Sunscreens often end up feeling […]

IAMS has installed a massive billboard directly above the baggage claim carousel at Orlando Sanford International Airport. The outdoor placement features a row of oversized dog and cat rears positioned just above where travellers collect their luggage. The physical setup connects the concept of uninterrupted travel with “Smooth Deliveries” for pets at home. The brand […]

The NASA Artemis II mission is making history as astronauts travel farther from Earth than any crew since 1970. The physical execution of the flight has generated massive organic visibility for three distinct brands. Nutella, Apple and the film Project Hail Mary captured viral attention without traditional media buys. The astronauts are documenting their journey […]

In Brazil, politicians receive a budget for work expenses. Tracking this public money is traditionally difficult and requires navigating complex bureaucratic systems. To solve this, AKQA partnered with the digital news portal Congresso em Foco to launch the Transparency Card. The campaign operates under the tagline “Eyes on the Expenses” and transforms raw government data […]

Pringles has launched a new chapter in its long-running “Once You Pop The Pop Don’t Stop” platform by introducing a romantic lead made entirely of potato crisps. The campaign builds on the momentum of a recent Super Bowl spot featuring Sabrina Carpenter. In that initial push, the pop star constructed a salty soulmate out of […]

McDonald’s Netherlands has launched a hyperlocal outdoor campaign that documents the unofficial footpaths customers carve through the landscape to reach its restaurants. The project moves away from staged advertising by focusing entirely on desire paths. These are the organic shortcuts formed when pedestrians instinctively choose the quickest route to their destination. The physical execution relied […]

In 1959 seven women on a Mumbai rooftop turned a borrowed 80 rupees into a multimillion dollar cooperative. Shri Mahila Griha Udyog Lijjat Papad operates without a traditional corporate hierarchy scaling into a 1600 crore enterprise by prioritizing a “Sarvodaya” philosophy or progress for all. The physical execution of the brand relies on a decentralised […]

The high-fashion world of Miranda Priestly has officially integrated Diet Coke into its narrative for the upcoming sequel “The Devil Wears Prada 2.” The Coca-Cola Company is rolling out a multi-market campaign that positions the beverage as a functional element of the film’s fictional “Runway” magazine offices. The physical execution centres on a bespoke advertisement […]

Lego partnered with football stars Lionel Messi and Cristiano Ronaldo and Kylian Mbappe and Vinicius Junior ahead of the World Cup. The company launched the “Everyone wants a piece” campaign to introduce a new collection of buildable sets. The advertisement shows the four players competing to build a Lego version of the tournament trophy. A […]

Nestle confirmed the recent disappearance of twelve tons of chocolate in Europe is a genuine theft. Thieves stole a truck carrying over four hundred thousand candy bars. The shipment disappeared while en route from a factory in central Italy to distributors in Poland. The brand released a statement to assure customers the incident was real […]