OOH Advertising On February 24, 2022, Russia invaded Ukraine. Every major Western intelligence assessment in the preceding days had predicted a Ukrainian collapse within 72 hours. The Russian military expected…
Amruta Jadhav
OOH Advertising When a new restaurant opens in a commercial area that nobody can easily describe, the standard solution is a map. KFC and PS21 Madrid found a different solution…
Amruta Jadhav
Highlights A brand that has been selling the same purple chocolate bar for over a century made one change to its packaging in September 2019. It removed every word…
Amruta Jadhav
Festive Campaigns Most Durga Puja campaigns announce themselves. The Kaash phool sways in the breeze. A family reunites at the airport. The Dhak plays over a montage of pandal lights.…
Amruta Jadhav
Editor's Pick Facebook and Instagram censor female nipples. That policy, applied uniformly across both platforms, creates a specific and medically consequential problem: how do you teach women to perform a…
Amruta Jadhav
Editor's Pick KFC and Frisby are direct competitors in Colombia. They compete in the same cities, on the same streets, for the same customer ordering fried chicken. In February 2026,…
Amruta Jadhav
OOH Advertising IKEA superstores are not convenience stores. They are destinations. They sit on the outskirts of cities, require deliberate planning to visit, and ask customers to invest a significant…
Amruta Jadhav
Highlights Since 1921, The Laughing Cow has had one expression. On September 22, 2026, Bel Brands USA changed it. The smile disappeared from the brand’s most recognisable asset for…
Amruta Jadhav
Highlights GTA 6 is set in a fictional state called Leonida, built around a city called Vice City. Vice City is Miami. Not inspired by Miami. Not loosely based…
Amruta Jadhav
Highlights Wildlife conservation documentaries follow a familiar formula. A narrator with a voice of earned authority. A camera trained on a creature in its natural habitat. An implicit argument…
Amruta Jadhav
Editor's Pick Plastic pollutes the environment for up to 400 years. That statistic has been repeated in environmental campaigns for decades. Most people have heard it, processed it briefly, and…
Amruta Jadhav
Highlights Most brands spend their entire advertising budget trying to be aspirational. McDonald’s UAE spent theirs admitting they are not. The result was one of the most honest and…
Amruta Jadhav
