Highlights In 1978, the Central Excise Authorities of India made a determination that would change Indian advertising history. They informed Vicco Laboratories that its two flagship products, Vicco Vajradanti…
Amruta Jadhav
Celebrity Every luxury brand in China pays celebrities millions per year to wear their clothes for a contractual window of months. Semir, a mid-market Chinese apparel chain founded in…
Amruta Jadhav
OOH Advertising Most film promotional campaigns in Los Angeles involve billboards. Netflix’s campaign for The Last House involved someone living inside one. From August 6 to August 8, 2026, a…
Amruta Jadhav
Highlights Meta’s Ray-Ban smart glasses start at $299. They have a camera, a microphone, AI integration, and a growing list of reported incidents of people using them to film…
Amruta Jadhav
OOH Advertising A 65-foot hot dog returned to Times Square in July 2026. It had a bun, a pink frankfurter, a sweeping ribbon of yellow mustard, red, white and blue…
Amruta Jadhav
Highlights Every back-to-school campaign addresses the student who is going to college to study. IKEA Canada and PIGEON wrote one for the student who is going to college to…
Amruta Jadhav
Highlights 98% of children in India breathe toxic air. The toxic air is not only outdoors. It is in the classroom, where a child spends up to eight hours…
Amruta Jadhav
OOH Advertising Everyone has a bag packed for summer. Sunscreen, sunglasses, lip balm, a charger, snacks, skincare. Entire TikTok genres are built around the ritual of revealing those contents. What…
Amruta Jadhav
OOH Advertising Every summer, the Belgian coast fills with people who stayed on the beach too long. The evidence is visible for days: sharp tan lines left by caps, sunglasses,…
Amruta Jadhav
Highlights Neonatal doctors have approximately 48 hours with new parents before they are sent home. Many neurological conditions in children, including early indicators of autism, epilepsy, cerebral palsy, and…
Amruta Jadhav
Highlights 20% of Poles do not know the name of a single neighbour. Not in passing. Not at all. The reason for that anonymity was not hostility. It was…
Amruta Jadhav
Advertising Archives Times of India printed 2.28 million pages in purple ink, the colour of India’s electoral finger mark, before major cities voted in the 2024 General Elections. For every…
Amruta Jadhav
