Highlights Every back-to-school campaign addresses the student who is going to college to study. IKEA Canada and PIGEON wrote one for the student who is going to college to…
Amruta Jadhav
Highlights 98% of children in India breathe toxic air. The toxic air is not only outdoors. It is in the classroom, where a child spends up to eight hours…
Amruta Jadhav
OOH Advertising Everyone has a bag packed for summer. Sunscreen, sunglasses, lip balm, a charger, snacks, skincare. Entire TikTok genres are built around the ritual of revealing those contents. What…
Amruta Jadhav
OOH Advertising Every summer, the Belgian coast fills with people who stayed on the beach too long. The evidence is visible for days: sharp tan lines left by caps, sunglasses,…
Amruta Jadhav
Highlights Neonatal doctors have approximately 48 hours with new parents before they are sent home. Many neurological conditions in children, including early indicators of autism, epilepsy, cerebral palsy, and…
Amruta Jadhav
Highlights 20% of Poles do not know the name of a single neighbour. Not in passing. Not at all. The reason for that anonymity was not hostility. It was…
Amruta Jadhav
Advertising Archives Times of India printed 2.28 million pages in purple ink, the colour of India’s electoral finger mark, before major cities voted in the 2024 General Elections. For every…
Amruta Jadhav
Highlights Dublin’s wheel clamp is not a welcome sight. Every driver who has returned to find one locked onto their car knows the specific, sinking feeling that follows: a…
Amruta Jadhav
OOH Advertising In a price war, you usually remove zeros. IKEA Belgium and Ogilvy SocialLab added them. Launched in Belgium in August 2026, the Emotional Pricing campaign reprices four IKEA…
Amruta Jadhav
Highlights Men’s lifestyle brand XYXX makes an Invisible Vest, a seamless innerwear product designed so the vest line cannot be seen through a shirt. Most brands in that category…
Amruta Jadhav
Highlights Every child in South Korea is entitled to free vaccinations up to age 12. The care costs nothing. The system around it is built for Korean speakers, and…
Amruta Jadhav
Editor's Pick The 2013 Kumbh Mela in Allahabad drew over 100 million pilgrims. It is the largest peaceful gathering of human beings on Earth. Food is eaten communally, shared across…
Amruta Jadhav
