Corona has built a body of work around one creative belief: nature, given the right conditions, can do the advertising itself. The brand has used a billboard activated by sunlight in Brighton, an eclipse that formed a lime slice over a bottle in South America, and sunrise imagery across Costa Rica’s east-facing beaches. In July […]

KFC sells fried chicken. The pickle slice inside that chicken has, in France at least, developed a cult following large enough to justify a pop-up nail bar, three sets of bespoke press-on nails, pickle mocktails, and a dedicated menu range. The Pickle Club campaign launches July 29, 2026, and it is the most committed fast […]

Most outdoor advertising campaigns require two things: a media buy and a creative execution. Uber Eats and Special Australia needed only one. In June 2026, the delivery platform placed giant green Uber Eats bags over existing third-party outdoor advertisements in high-traffic locations across Sydney and Brisbane, turning other brands’ media spend into a live demonstration […]

Ziploc identified that food waste and savings loss share the same cause: expiration. Shoppers uploaded any expired food coupon from any brand to the Ziploc platform and received an extended offer, on condition they bought Ziploc products alongside it. 80 retail partners. 65,000 store locations. 49% redemption rate. It won the Creative Commerce Grand Prix […]

On a single day in Chauvigny, a market town in the heart of France, shoppers arrived to find something had gone wrong with the prices. Tomatoes: €180 per kilo. Cucumbers: €30 each. A punnet of strawberries: €120. Courgettes: €233 per kilo. A melon: €89. Every price on every stall had been multiplied by fifteen. The […]

Movie captions have not meaningfully changed since the 1970s. White text. Static position. A functional transcript of dialogue, nothing more. For the approximately 466 million people worldwide living with disabling hearing loss, every film experience has been filtered through a system that conveys words but strips out the emotion, tone, humour, sarcasm, fear, and rhythm […]

Up to 80% of New Zealanders contract oral or genital herpes at some point in their lives. Despite that statistic placing the virus firmly in the category of the ordinary and the common, research found that New Zealand had one of the highest rates of herpes stigma in the world. Thirty percent of those diagnosed […]

Every year, the Tour de France deploys a specialist team called the Eraser Men. Two staffers who drive the full race route ahead of the peloton, armed with rollers and large quantities of paint, covering the graffiti that appears on roads and barriers before the race broadcasts it to a global audience. The most frequent […]

Most coupons expire before anyone uses them. The feeling when you pull out a coupon at checkout, and the cashier tells you it stopped working three days ago, is a specific, minor, but genuinely frustrating domestic defeat. Ziploc and VML New York identified that frustration as the most precise available proof of the brand’s core […]

75% of UK adults have been watching football this summer. One in three of them has not had a kickabout in more than six months. Carlsberg looked at that gap between watching the sport and playing it, and turned a standard flyposter site into the solution. The Goal Posters Goal Posters is a campaign timed […]

Washington D.C. has more than 70 museums. Most of them use advertising to tell people what is inside. National Geographic and Terri & Sandy did the opposite. The Campaign The National Geographic Museum of Exploration opened in Washington D.C., with a launch campaign built around one instruction: do not show what is in the museum. […]

A Brazilian cosmetics company used drones and artificial intelligence to conduct the largest tree inventory in Amazon history, identifying 30,000 trees with cosmetic potential across 400 square kilometres in six months. A task that would have taken conventional methods 25 years to complete. The technology, the communities it served, and the environmental impact behind it […]