Highlights A statistic that appears in a report stays in a report. A statistic that has been built at full scale, placed in a public space, and physically entered…
Amruta Jadhav
Highlights Most water brands at sports events set up a hydration station, place their logo on refrigerators, and call it a sponsorship. Purra, a Thai mineral water brand owned…
Amruta Jadhav
Highlights Most people think McDonald’s makes its money from selling burgers. The reality is more precise and considerably more interesting. McDonald’s is, at its structural core, a real estate…
Amruta Jadhav
Highlights Women’s hockey in Canada is having its best moment in decades. The Professional Women’s Hockey League launched in January 2024 and broke attendance records in its inaugural season.…
Amruta Jadhav
Editor's Pick Every block of cheese that Nestlé produces generates a byproduct that most of the industry discards: whey. Billions of litres of it are produced globally every year. Left…
Amruta Jadhav
OOH Advertising McDonald’s has been making children happy with Happy Meal toys since 1979. For a generation that has grown up with pets as family members, the calculation that children…
Amruta Jadhav
Highlights A magazine ad that requires you to urinate on it to reveal a discount is not a concept that would survive a conventional creative review. IKEA Sweden and…
Amruta Jadhav
OOH Advertising London is simultaneously one of the world’s most influential motorsport cities and one of its most influential cultural ones. When Formula E brought its 2025/26 ABB FIA Formula…
Amruta Jadhav
Highlights AI data centres reportedly use up to five million gallons of water per day to cool their servers. It is one of the most discussed environmental costs of…
Amruta Jadhav
OOH Advertising Every frequent flyer carries a silent manifesto. The middle seat gets the armrest. Reclining during a meal is a war crime. The person who stands up immediately after…
Amruta Jadhav
OOH Advertising Most coffee advertising tells you that you need coffee. Café Pelé and Lew’Lara\TBWA made your body tell you instead. In May 2015, inside the Fradique Coutinho metro station…
Amruta Jadhav
OOH Advertising Every dog owner knows the moment. Food hits the table and a pair of eyes appears below it, patient, hopeful, and entirely persuasive. The chicken bone gets passed.…
Amruta Jadhav
