Celebrity There is a version of this story in which a brand pays a global celebrity millions of dollars to be photographed using its product. That version requires contracts,…
Amruta Jadhav
Highlights In 2001, approximately 100 million sperm were recruited as extras for a Durex advertisement on MTV Europe. They were human-sized, they wore white costumes, and they chased a…
Amruta Jadhav
OOH Advertising In the UK, automated hiring software is now rejecting candidates within minutes of them applying, sometimes before the application deadline has even closed. The impact falls hardest on…
Amruta Jadhav
Highlights Every major earthquake early warning system on Earth is built around seismic sensors, GPS networks, and scientific instruments designed to detect the first wave of energy released when…
Amruta Jadhav
OOH Advertising In February 2012, images of the McDonald’s Golden Arches shaped out of California Poppies growing along a roadside spread across the internet. The Next Web, Inhabitat, Copyranter, and…
Amruta Jadhav
Highlights In China, fewer than 1% of people know how to perform CPR. The country has the world’s largest gaming market. Samsung and Cheil identified the intersection of those…
Amruta Jadhav
Editor's Pick Period poverty is a phrase that describes a financial and physical reality most people have never had to experience and most governments have been slow to address. In…
Amruta Jadhav
Editor's Pick McDonald’s is an official sponsor of EA Sports FC25. The deal cost millions. Burger King had no budget for a gaming sponsorship and no plan to acquire one.…
Amruta Jadhav
OOH Advertising The question of what goes into a McDonald’s beef patty has been asked, answered, doubted, and asked again for decades. McDonald’s UK and Ireland’s answer in September 2026…
Amruta Jadhav
OOH Advertising 46% of British shoppers regularly forget their reusable bags. 85% have a bag of bags sitting somewhere at home. Almost half end up buying another carrier at the…
Amruta Jadhav
OOH Advertising Tesco launched on Uber Eats in August 2026, giving its 1.5 million Whoosh rapid delivery customers a new channel to order from, alongside access to Clubcard Prices and…
Amruta Jadhav
Highlights One in every seven Ecuadorians uses their own name as their password. It is one of the most common and most exploitable habits in digital security, and it…
Amruta Jadhav
