OOH Advertising Wet Ones Photographed Hands to Look Like Bare Bottoms
More than half of Americans have used a hand wipe on an intimate area. Wet Ones had the research to prove it, a product called a hand wipe…
Amruta Jadhav
OOH Advertising Amruta Jadhav
OOH Advertising 14-line poem by Calm represents number of men who die by suicide every day in UK
Suicide is the biggest killer of men under 50 in the United Kingdom. Fourteen men die by suicide every day. For most of those men, the gap between…
Amruta Jadhav
OOH Advertising Ukraine launched a brand campaign while the world expected it to fall
On February 24, 2022, Russia invaded Ukraine. Every major Western intelligence assessment in the preceding days had predicted a Ukrainian collapse within 72 hours. The Russian military expected…
Amruta Jadhav
OOH Advertising KFC copied IKEA’s visual language: “You know where to find us”; it was legal
When a new restaurant opens in a commercial area that nobody can easily describe, the standard solution is a map. KFC and PS21 Madrid found a different solution…
Amruta Jadhav
Highlights Donate Your Words: Cadbury removed its name to highlight elderly loneliness
A brand that has been selling the same purple chocolate bar for over a century made one change to its packaging in September 2019. It removed every word…
Amruta Jadhav
Festive Campaigns Coca-Cola’s wholesome Durga Puja campaign fits under a dinner plate
Most Durga Puja campaigns announce themselves. The Kaash phool sways in the breeze. A family reunites at the airport. The Dhak plays over a montage of pandal lights.…
Amruta Jadhav
Editor's Pick Man Boobs 4 Boobs used Men Boobs to teach women how to self-examine breasts
Facebook and Instagram censor female nipples. That policy, applied uniformly across both platforms, creates a specific and medically consequential problem: how do you teach women to perform a…
Amruta Jadhav
Editor's Pick KFC changed its logo to support its rival in Colombia, became national movement.
KFC and Frisby are direct competitors in Colombia. They compete in the same cities, on the same streets, for the same customer ordering fried chicken. In February 2026,…
Amruta Jadhav
OOH Advertising IKEA gave every item in its Dubai store a time price. Your commute was currency.
IKEA superstores are not convenience stores. They are destinations. They sit on the outskirts of cities, require deliberate planning to visit, and ask customers to invest a significant…
Amruta Jadhav
Highlights The Laughing Cow stopped laughing after 100 Years. Then it explained why
Since 1921, The Laughing Cow has had one expression. On September 22, 2026, Bel Brands USA changed it. The smile disappeared from the brand’s most recognisable asset for…
Amruta Jadhav
Highlights Rockstar Games paid $975,000 to put “Welcome to Vice City” on top of Miami.
GTA 6 is set in a fictional state called Leonida, built around a city called Vice City. Vice City is Miami. Not inspired by Miami. Not loosely based…
Amruta Jadhav
Highlights ASICS showed movement conservation status of endangered Species
Wildlife conservation documentaries follow a familiar formula. A narrator with a voice of earned authority. A camera trained on a creature in its natural habitat. An implicit argument…
Amruta Jadhav