Highlights The brief that Dove and Ogilvy faced in 2023 was one that the advertising industry had been attempting to answer for years without a fully satisfying creative solution.…
Amruta Jadhav
OOH Advertising New York Fashion Week turns the city’s streets into an extension of its runways every September. Editors walk between shows. Creators document everything. The spaces between venues become…
Amruta Jadhav
Highlights The most common defence against animal rights advertising is that it shows footage nobody wants to see. Graphic imagery of slaughterhouses gets dismissed as manipulative, extreme, or simply…
Amruta Jadhav
Highlights The debate around school food quality in the United Kingdom has been running for decades, accelerated significantly by Jamie Oliver’s 2005 campaign that exposed the nutritional content of…
Amruta Jadhav
Highlights A fingerprint identifies a person uniquely enough to convict them in court. So does a voice. The Korean National Police Agency and Cheil built their 2025 campaign around…
Amruta Jadhav
Highlights If there is any brand that has successfully talked about sex without objectifying women, it has to be Durex. That sentence summarises an approach that Durex India has…
Amruta Jadhav
Highlights Skyrim was released in November 2011. For nearly 15 years, its most discussed frustration has had nothing to do with dragons, dungeon design, or the story. It has…
Amruta Jadhav
OOH Advertising A lie takes a moment to tell. The Honda CB 1000R takes a few seconds to make it the truth. That observation is the entire creative premise of…
Amruta Jadhav
Editor's Pick Pakistan has the sixth highest number of child brides in the world. Nearly 19 million girls in the country have been married before the age of 18. For…
Amruta Jadhav
OOH Advertising Most hospital advertising describes services. Mary Free Bed Rehabilitation Hospital and Extra Credit Projects, Grand Rapids, found a different approach in August 2013: build the billboard so it…
Amruta Jadhav
Highlights Every conversation about artificial intelligence replacing jobs is built around adult anxiety. Careers disrupted. Livelihoods threatened. Identities erased by automation. UNICEF and copywriter and designer Arun Anoop looked…
Amruta Jadhav
Highlights New York Fashion Week is one of the most photographed events in the world. Every year, thousands of people attend shows and parties wearing labels they cannot pronounce.…
Amruta Jadhav
