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awb new website banner (1382 x 756 px) (75) OOH Advertising
23 September 2026 4 min read

Tesco built a billboard that appears to spill its groceries into an Uber Eats bag

Tesco launched on Uber Eats in August 2026, giving its 1.5 million Whoosh rapid delivery customers a new channel to order from, alongside access to Clubcard Prices and…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (73) Highlights
23 September 2026 4 min read

Password GOAT: Football players’ names replaced with asterisks, cybersecurity threat

One in every seven Ecuadorians uses their own name as their password. It is one of the most common and most exploitable habits in digital security, and it…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (72) Highlights
22 September 2026 4 min read

“They Can’t Arrest This Billboard”: Greenpeace moved the protest inside a screen

In the United Kingdom, the number of arrests in London for conspiracy to cause public nuisance has increased tenfold since 2019. Of more than 600 arrests made under…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (71) Highlights
22 September 2026 4 min read

Safety parking ticket: South Korea’s creative parking fine to save children’s lives

In South Korea, 540 car accidents occur in school zones every year. 81% of them are caused by illegally parked vehicles obstructing drivers’ sightlines. A child who steps…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (70) OOH Advertising
21 September 2026 4 min read

Remember Me: Unrecognisable portraits show what alzheimer’s does to people you love

A family portrait is one of the most emotionally loaded objects in a home. It holds the faces of the people who matter most, fixed at a moment…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (69) Festive Campaigns
21 September 2026 5 min read

Coca-Cola melted its plastic bottles into yarn, wove them into a Laal Paar saree for Durga Puja

The Laal Paar is not simply a garment. It is the visual identity of Durga Puja. The white saree with its distinctive red border has been worn by…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (68) Editor's Pick
20 September 2026 5 min read

Norway’s consumer council hired death to explain why products keep dying early

Most sustainability campaigns look the same. A melting glacier. A sombre voiceover. Piano music. The Norwegian Consumer Council does not make those campaigns. In March 2026, it introduced…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (67) Highlights
20 September 2026 4 min read

Spotify found a trick to make everyday household chores fast and fun

Most music streaming campaigns tell you that the platform has the songs you love. Spotify India’s “Roz ke kaam fun banao, Spotify Chalao” tells you something more specific:…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (66) Highlights
20 September 2026 4 min read

QuikTrip split a giant hot dog across a baseball stadium. Fans had to reunite it.

Between-inning entertainment at a baseball game is a known quantity. The dot race on the scoreboard. The T-shirt cannon. The fan tossing a ball into a bucket from…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (65) OOH Advertising
19 September 2026 4 min read

Where there is a driver, there can’t be alcohol. Ambev painted that on its own beer trucks.

Every year, more than 5,000 people die on Brazilian roads. 65% of those deaths involve alcohol. The country spans continental distances, with remote areas that conventional road safety…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (64) Highlights
19 September 2026 4 min read

Aquamar Made a Psychological Thriller About America’s Chicken Obsession, Chickensanity.

The average American eats nearly 100 pounds of chicken every year. That works out to roughly seven chicken dinners a week. Aquamar, a ready-to-cook seafood brand, looked at…

Amruta Jadhav Amruta Jadhav
awb new website banner (1382 x 756 px) (63) Editor's Pick
19 September 2026 5 min read

“Vajood Rahe Maujood”: what dementia takes before memory goes by Tata Trusts

In India, when an elderly person starts forgetting things, the family reaches for two phrases: “Budhapa aa gaya” and “Bhulne ki bimari.” Old age has come. The forgetting…

Amruta Jadhav Amruta Jadhav
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