When Russia invaded Ukraine in February 2022, nearly ten million refugees crossed into Poland in the months that followed. Poland absorbed more Ukrainian refugees than any other nation. The immediate humanitarian response was extraordinary. What came next was harder to solve: where, precisely, should ten million people live? Most arrived in Warsaw, Kraków, Wrocław, and […]

A print campaign does not need to be complicated to be devastating. Publicis Brussels proved that in September 2010 with four images, four words, and one line that has stayed in advertising curricula for fifteen years since. The Campaign “Bloody, Amputated, Crushed, Twisted” was created by Publicis Brussels for Reporters Without Borders and published in […]

Most parents have thousands of photos of their children on their phones. Birthday parties, school events, beach days, ordinary moments captured and forgotten in a camera roll. What 1001 Optometry and VML Australia noticed is that many of those photos contain something parents were never looking for: early visual indicators of childhood myopia, detectable by […]

Life insurance in Romania pays out when someone dies. Generali decided it should also pay out to prevent that death from happening. The result is one of the most structurally unusual insurance products launched in Europe in recent memory, and the first time a life insurer has used its own financial discount mechanism to fund […]

Every year in Spain, approximately 8,000 people die from medication errors. A significant portion of those deaths are caused by a problem so obvious it has gone unaddressed for decades: most pharmaceutical packaging looks almost identical. The same box dimensions. The same colour families. The same typefaces. The same graphic conventions repeated across thousands of […]

Corona has built a body of work around one creative belief: nature, given the right conditions, can do the advertising itself. The brand has used a billboard activated by sunlight in Brighton, an eclipse that formed a lime slice over a bottle in South America, and sunrise imagery across Costa Rica’s east-facing beaches. In July […]

KFC sells fried chicken. The pickle slice inside that chicken has, in France at least, developed a cult following large enough to justify a pop-up nail bar, three sets of bespoke press-on nails, pickle mocktails, and a dedicated menu range. The Pickle Club campaign launches July 29, 2026, and it is the most committed fast […]

Most outdoor advertising campaigns require two things: a media buy and a creative execution. Uber Eats and Special Australia needed only one. In June 2026, the delivery platform placed giant green Uber Eats bags over existing third-party outdoor advertisements in high-traffic locations across Sydney and Brisbane, turning other brands’ media spend into a live demonstration […]

Ziploc identified that food waste and savings loss share the same cause: expiration. Shoppers uploaded any expired food coupon from any brand to the Ziploc platform and received an extended offer, on condition they bought Ziploc products alongside it. 80 retail partners. 65,000 store locations. 49% redemption rate. It won the Creative Commerce Grand Prix […]

On a single day in Chauvigny, a market town in the heart of France, shoppers arrived to find something had gone wrong with the prices. Tomatoes: €180 per kilo. Cucumbers: €30 each. A punnet of strawberries: €120. Courgettes: €233 per kilo. A melon: €89. Every price on every stall had been multiplied by fifteen. The […]

Movie captions have not meaningfully changed since the 1970s. White text. Static position. A functional transcript of dialogue, nothing more. For the approximately 466 million people worldwide living with disabling hearing loss, every film experience has been filtered through a system that conveys words but strips out the emotion, tone, humour, sarcasm, fear, and rhythm […]

Up to 80% of New Zealanders contract oral or genital herpes at some point in their lives. Despite that statistic placing the virus firmly in the category of the ordinary and the common, research found that New Zealand had one of the highest rates of herpes stigma in the world. Thirty percent of those diagnosed […]