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awb new website banner (1382 x 756 px) (27) Highlights
12 August 2026 3 min read

A Red Card Meant “Go Home.” A Russian Real Estate Brand Just Made It Official.

In football, a red card means exactly one thing: the player is going home. For Etagi, Russia’s leading real estate platform that helps people find homes every day,…

Amruta Jadhav Amruta Jadhav
doordash Press Release
11 August 2026 5 min read

DoorDash Built a Storefront for Things You’d Rather Not Be Seen Buying

There is a category of purchase that every adult makes and almost nobody acknowledges making. Hemorrhoid cream. UTI tests. Emergency plungers. Condoms at 2am. The products that go…

Amruta Jadhav Amruta Jadhav
heinz love setting Highlights
11 August 2026 4 min read

Heinz ketchup bottle gets a lid with three love settings

The internet has been debating the correct amount of ketchup for as long as there has been an internet to debate things on. A light dip for the…

Amruta Jadhav Amruta Jadhav
vicco lawsuit and famous jinglke Highlights
10 August 2026 6 min read

Vicco Turned a Government Lawsuit Into India’s Most Famous Advertising Jingle

In 1978, the Central Excise Authorities of India made a determination that would change Indian advertising history. They informed Vicco Laboratories that its two flagship products, Vicco Vajradanti…

Amruta Jadhav Amruta Jadhav
semir tom holland Celebrity
10 August 2026 4 min read

Tom Holland’s $22 Casual Buy To Beat Heat, Chinese Brand Semir Sells Out Overnight

Every luxury brand in China pays celebrities millions per year to wear their clothes for a contractual window of months. Semir, a mid-market Chinese apparel chain founded in…

Amruta Jadhav Amruta Jadhav
netflix OOH Advertising
10 August 2026 4 min read

Netflix Put a Man Inside a Billboard Above Sunset Boulevard for Three Days

Most film promotional campaigns in Los Angeles involve billboards. Netflix’s campaign for The Last House involved someone living inside one. From August 6 to August 8, 2026, a…

Amruta Jadhav Amruta Jadhav
duckduckgoo sunglasses Highlights
9 August 2026 4 min read

DuckDuckGo’s Answer to AI Surveillance Glasses: “Normal F*ing Sunglasses” for $35**

Meta’s Ray-Ban smart glasses start at $299. They have a camera, a microphone, AI integration, and a growing list of reported incidents of people using them to film…

Amruta Jadhav Amruta Jadhav
heinz hot dog OOH Advertising
9 August 2026 3 min read

Heinz Spotted the World’s Biggest Hot Dog Had No Ketchup. It Fixed That.

A 65-foot hot dog returned to Times Square in July 2026. It had a bun, a pink frankfurter, a sweeping ribbon of yellow mustard, red, white and blue…

Amruta Jadhav Amruta Jadhav
ikea back to school Highlights
7 August 2026 3 min read

IKEA Canada Wrote Back-to-School Copy for the Version of College Nobody Puts on the Brochure

Every back-to-school campaign addresses the student who is going to college to study. IKEA Canada and PIGEON wrote one for the student who is going to college to…

Amruta Jadhav Amruta Jadhav
otrivin pollution pencil Highlights
7 August 2026 3 min read

Otrivin Captured the Air Pollution Choking Classrooms Into Pencils Pollution Pencils

98% of children in India breathe toxic air. The toxic air is not only outdoors. It is in the classroom, where a child spends up to eight hours…

Amruta Jadhav Amruta Jadhav
vagisil OOH Advertising
6 August 2026 3 min read

Vagisil Asked “What’s in My Vag?” Because the Honest Answer Was Nothing, and That Is the Problem

Everyone has a bag packed for summer. Sunscreen, sunglasses, lip balm, a charger, snacks, skincare. Entire TikTok genres are built around the ritual of revealing those contents. What…

Amruta Jadhav Amruta Jadhav
burger king leave flaming grill to us OOH Advertising
6 August 2026 3 min read

Burger King Belgium Saw Your Sunburn and Called It Flame Grilled

Every summer, the Belgian coast fills with people who stayed on the beach too long. The evidence is visible for days: sharp tan lines left by caps, sunglasses,…

Amruta Jadhav Amruta Jadhav
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