Editor's Pick Most sustainability campaigns look the same. A melting glacier. A sombre voiceover. Piano music. The Norwegian Consumer Council does not make those campaigns. In March 2026, it introduced…
Amruta Jadhav
Highlights Most music streaming campaigns tell you that the platform has the songs you love. Spotify India’s “Roz ke kaam fun banao, Spotify Chalao” tells you something more specific:…
Amruta Jadhav
Highlights Between-inning entertainment at a baseball game is a known quantity. The dot race on the scoreboard. The T-shirt cannon. The fan tossing a ball into a bucket from…
Amruta Jadhav
OOH Advertising Every year, more than 5,000 people die on Brazilian roads. 65% of those deaths involve alcohol. The country spans continental distances, with remote areas that conventional road safety…
Amruta Jadhav
Highlights The average American eats nearly 100 pounds of chicken every year. That works out to roughly seven chicken dinners a week. Aquamar, a ready-to-cook seafood brand, looked at…
Amruta Jadhav
Editor's Pick In India, when an elderly person starts forgetting things, the family reaches for two phrases: “Budhapa aa gaya” and “Bhulne ki bimari.” Old age has come. The forgetting…
Amruta Jadhav
Highlights Nara Smith went viral on TikTok for making everything from scratch. Croissants. Cereal. Gummy bears. The aesthetic is meticulous domesticity delivered with a softness that has accumulated tens…
Amruta Jadhav
Highlights The side panel of an Oatly carton is not a conventional political medium. It holds around 100 words of space, typically used for nutritional information and brand messaging.…
Amruta Jadhav
OOH Advertising For decades, a closed door has meant one thing: come back tomorrow. KFC and TBWA\RAAD took that object, the most universal symbol of a business that has stopped…
Amruta Jadhav
OOH Advertising The milk carton missing persons campaign is one of advertising’s most culturally embedded formats. It began in the United States in the 1980s, when dairy companies started printing…
Amruta Jadhav
Highlights Video game maps contain hundreds of thousands of individual terrain formations, road layouts, island shapes, and geographic features. Most of them look like nothing in particular. MullenLowe Peru…
Amruta Jadhav
Highlights The casting decision for Desigual’s FW26 campaign is either the most calculated move in fashion advertising this season or the most elegantly simple one. Vivian Jenna Wilson, a…
Amruta Jadhav
