Highlights McDonald’s removed the Happy Meal smile to tell kids It’s okay not to be happy
The Happy Meal has had the same face for decades. The wide yellow smile on the side of the box is one of the most recognisable pieces of…
Amruta Jadhav
Highlights Amruta Jadhav
OOH Advertising Paramount found half the Street Fighter title already on London’s street signs. It added the rest.
London has more streets with the word “Street” in their name than any other city in the world. Oxford Street. Regent Street. Baker Street. King Street. Every one…
Amruta Jadhav
OOH Advertising Sour Patch Kids made their UK advertising debut by destroying Oreo’s billboards
Most brands launching in a new market spend their first advertising campaign introducing themselves. Sour Patch Kids spent theirs attacking a sibling. For the sweets’ first UK outdoor…
Amruta Jadhav
Celebrity Messi retired. Adidas gave him a farewell the Greatest of All Time deserved
On October 8, 2026, Lionel Messi played his final match for the Argentina national team, a friendly against Benin at the Estadio Monumental in Buenos Aires. He walked…
Amruta Jadhav
Highlights The Introvert Travel Agency: Visit Sweden opened one that sells silence
Most travel agencies sell destinations. Visit Sweden opened one that sells silence. The Introvert Travel Agency, created by Prime Weber Shandwick and launched on September 29, 2026, is…
Amruta Jadhav
Editor's Pick Orange France-made football fans cheer for Mbappé. It was Women’s football
Over two-thirds of male football fans hold negative attitudes toward women’s sport, according to Durham University research. Orange France and Marcel Paris did not argue with that statistic.…
Amruta Jadhav
Highlights McDonald’s found its golden arches hidden inside every Formula 1 circuit: The Golden Zone
McDonald’s became the official regional sponsor of Formula 1 in Latin America without a clear answer to the most important question a new sports sponsor faces: how do…
Amruta Jadhav
OOH Advertising Disney and Hulu cut their logos in half and asked Canada, “Hu Dis?”
Disney is one of the most protective companies in the world when it comes to its brand identity. Its signature wordmark, the flowing script that has appeared on…
Amruta Jadhav
OOH Advertising Wet Ones Photographed Hands to Look Like Bare Bottoms
More than half of Americans have used a hand wipe on an intimate area. Wet Ones had the research to prove it, a product called a hand wipe…
Amruta Jadhav
OOH Advertising 14-line poem by Calm represents number of men who die by suicide every day in UK
Suicide is the biggest killer of men under 50 in the United Kingdom. Fourteen men die by suicide every day. For most of those men, the gap between…
Amruta Jadhav
OOH Advertising Ukraine launched a brand campaign while the world expected it to fall
On February 24, 2022, Russia invaded Ukraine. Every major Western intelligence assessment in the preceding days had predicted a Ukrainian collapse within 72 hours. The Russian military expected…
Amruta Jadhav
OOH Advertising KFC copied IKEA’s visual language: “You know where to find us”; it was legal
When a new restaurant opens in a commercial area that nobody can easily describe, the standard solution is a map. KFC and PS21 Madrid found a different solution…
Amruta Jadhav