Highlights GTA 6 is set in a fictional state called Leonida, built around a city called Vice City. Vice City is Miami. Not inspired by Miami. Not loosely based…
Amruta Jadhav
Highlights Wildlife conservation documentaries follow a familiar formula. A narrator with a voice of earned authority. A camera trained on a creature in its natural habitat. An implicit argument…
Amruta Jadhav
Editor's Pick Plastic pollutes the environment for up to 400 years. That statistic has been repeated in environmental campaigns for decades. Most people have heard it, processed it briefly, and…
Amruta Jadhav
Highlights Most brands spend their entire advertising budget trying to be aspirational. McDonald’s UAE spent theirs admitting they are not. The result was one of the most honest and…
Amruta Jadhav
OOH Advertising In the United States, opioids are dispensed legally across hundreds of millions of prescriptions every year. Every single pill produced for legal distribution in America carries a mandatory…
Amruta Jadhav
OOH Advertising The Marmite brand platform is built on one of the most honest propositions in British advertising: you either love it or you hate it. For decades, that binary…
Amruta Jadhav
Highlights When Vodafone and Idea merged in 2018 to form Vi, the union created India’s largest telecom network on paper. In practice, it created something less straightforward: a trust…
Amruta Jadhav
Highlights A tennis ball travels at speeds exceeding 200 kilometres per hour. It bounces within millimetres of the line. It changes direction, spin, and trajectory dozens of times per…
Amruta Jadhav
Highlights In May 2020, South Korea had 661 children who had been missing for more than a year. Of those, 638 had been missing for more than five years.…
Amruta Jadhav
Celebrity There is a version of this story in which a brand pays a global celebrity millions of dollars to be photographed using its product. That version requires contracts,…
Amruta Jadhav
Highlights In 2001, approximately 100 million sperm were recruited as extras for a Durex advertisement on MTV Europe. They were human-sized, they wore white costumes, and they chased a…
Amruta Jadhav
OOH Advertising In the UK, automated hiring software is now rejecting candidates within minutes of them applying, sometimes before the application deadline has even closed. The impact falls hardest on…
Amruta Jadhav
