Ummeed Ka Diya | HP India
An elderly diya seller, Amma, is ignored by shoppers until a young boy uses an HP notebook and printer to make posters with her photo. Neighbours flock to her stall. HP’s 2018 film by Autumn Worldwide drew over 5 million views and pushed the “Go Local” message.
#CelebratingMotherhood | Sabhyata
Sabhyata’s 2024 Diwali film follows Chhavi, a new mother back at work to lead a project. Her manager keeps seeing her slip into a storage room, unaware it is her only private place to pump milk. On Diwali, the room becomes a Mother’s Room, with a gift and a note.
Iss Diwali Saare Mael Dho Daalo | Ghadi Detergent
A tailor stitches a kurta for his son and watches him refuse it as old-fashioned. The father quietly carries the hurt of a lifetime’s craft being dismissed. When his kurta set becomes famous, the son realises his mistake. Ghadi’s 2022 Diwali film says experience never goes out of style.
Har Kaam Ki Ahmiyat Pehchano | Ghadi Detergent
A teenage boy keeps criticising the family’s maid until his mother asks him to do her job. Ghadi’s 2018 Diwali film by ADK Fortune, part of #SaareMaelDhoDaalo, argues that work is never small and every job deserves respect.
Happy Diwali From Reliance Digital | Reliance Digital
Reliance Digital’s 2024 Diwali greeting is built on a simple idea, that a small spark can start something big. It asks viewers to be the person who helps someone else’s dreams take off this festival, with technology as the way to open new possibilities.
Goddess Laxmi in Every Woman | Finolex Pipes & Fittings
A plumbing breakdown threatens a homemaker’s Diwali until a woman plumber arrives. Their conversation helps the homemaker rediscover her talent for clothing design, and she starts her own business. The plumber reflects Finolex’s real programme training women plumbers, in a 2024 film about women lifting each other up.
Divyam | Tanishq
Deepika Padukone walks through her family’s unchanging Diwali routine. She cleans the house, her mother makes sweets and her father draws the rangoli. Starring her real parents, Ujjala and Prakash Padukone, the 2015 film by Lowe Lintas ends with Deepika finding her father’s gift in its usual spot.
Noise or Music | Saregama Carvaan
Saregama Carvaan’s 2018 Diwali film, made by The Womb, asks people to choose music over noise. It shows the racket of firecrackers frightening animals, including a dog, and offers Carvaan’s old songs as a calmer way to celebrate the festival.
Laddoo Banana Fun Banao, Spotify Chalao | Spotify
The second Diwali film in Spotify’s 2026 campaign moves to the kitchen, where laddoos are rolled and sweets shared with Spotify playing in the background. The wider campaign runs 8 films in Hindi, Tamil, Telugu, Malayalam and Bhojpuri, all about making everyday jobs fun.
Rangoli Banana Fun Banao, Spotify Chalao | Spotify
Spotify turns Diwali chores into music moments. This 2026 film shows the festive rush, from making rangoli to decorating the house, set to Spotify. It is part of the “Roz ke kaam fun banao, Spotify chalao” campaign, built on research that 97% of Indian users say Spotify makes mundane tasks more enjoyable.
#NekiKiLauJalaateHain | Mankind Pharma
Mankind Pharma’s 2022 Diwali film, “Iss Diwali nafrat mitaate hain,” asks people to put hatred aside for the festival. It extends the brand’s long-running kindness platform, inviting viewers to lift spirits and spread smiles as the festival of lights begins.
#ThodiSiJagahBanaLo | HP India
HP India’s 2022 Diwali film, conceptualised by Simple Creative Inc, asks shoppers to make room for traditional artisans and local shops. Its message is that the first space to make is in your own heart. HP World Stores backed it by giving local artisans space to sell.
#IlluminatingLives | Luminous
Luminous asked people to light up lives, not just homes, in its 2023 Diwali film by AutumnGrey, directed by Deepti Nangia. It celebrates unsung heroes who bring happiness to others and urges viewers to help those in need, a fitting message from a brand built on beating power cuts.
#ThisNokJhokIsSweet | Cadbury Celebrations
Cadbury Celebrations’ 2026 Diwali campaign by Ogilvy India takes on neighbourly squabbles over parking, shared walls, pets, loud parties and compound cricket. A box of Celebrations becomes the peace offering that lets neighbours start fresh. “There’s enough bitterness in the world,” said Ogilvy’s Sukesh Nayak
2 Minute Ki Diwali | Reliance Digital
As the city lights up, a father and daughter race to the station. Her mother, a ticket collector, steps off for just 2 minutes. Sweets, a Diwali wish, a promise to return, and she is gone. Reliance Digital’s 2025 film makes those 2 minutes feel like the whole festival.
Har Parivaar Ke Liye | Netflix India
Netflix India’s 2024 Diwali film by Toaster treats its fans as one big family. Strangers on a busy train, a boys’ hostel and a family movie night are bound together by shared shows, memes, binge marathons and the familiar “Are you still watching?” prompt.
Diwali Film | V-Guard
Two older neighbours trade playful banter while making rangoli on Diwali evening. A personal confession turns the chat into a moment of understanding and kindness. V-Guard’s 2024 film was written and directed by Anil Ralph Thomas of Ralph & Das.
Mission Diwali | Zomato
Piyush Mishra plays an official tasked with making India bright enough to be seen from space on Diwali, calling “Satya from NASA” on an old Nokia. The lamps fall short until boxes of Zomato mithai are opened. Zomato made the 2024 film in-house.
