Coca-Cola launched its second global brand film for the upcoming World Cup to document the unscripted reactions of football fans. The broadcast campaign follows a previous release called Bubbling up and focuses entirely on the physical highs and lows experienced by supporters during a live match. The physical execution relies on genuine crowd footage rather […]

Coca-Cola has launched a massive national marketing campaign uniting thirteen major fast food partners. The initiative features recognisable chains, including Domino’s, Wendy’s and Popeyes. The brand relies on the universal consumer habit of finishing a restaurant order with the tagline “And a Coke”. This effort directly counters years of Pepsi’s competitive marketing. The physical execution […]

Pringles has launched a new chapter in its long-running “Once You Pop The Pop Don’t Stop” platform by introducing a romantic lead made entirely of potato crisps. The campaign builds on the momentum of a recent Super Bowl spot featuring Sabrina Carpenter. In that initial push, the pop star constructed a salty soulmate out of […]

The high-fashion world of Miranda Priestly has officially integrated Diet Coke into its narrative for the upcoming sequel “The Devil Wears Prada 2.” The Coca-Cola Company is rolling out a multi-market campaign that positions the beverage as a functional element of the film’s fictional “Runway” magazine offices. The physical execution centres on a bespoke advertisement […]

Beverage company Coca Cola launched an outdoor and digital advertising campaign across Argentina and Brazil to infiltrate sports venues. The brand partnered with agency WPP Open X to bring its messaging into football stadiums where the color red is strictly banned. The execution targets specific venues like Estadio Presidente Peron and Arena do Gremio where […]

Automotive manufacturer Jeep launched a new digital and television campaign starring comedian Iliza Shlesinger to promote the 2026 Grand Wagoneer. The brand partnered with the agency Highdive to position the stand up comic as the “Chief Family Officer” for the vehicle launch. The execution relies entirely on situational comedy set directly on a dealership sales […]

Fast food chain KFC launched a bizarre fashion giveaway on social media to promote its limited time Pickle Mania menu across the United Kingdom. The physical execution relies entirely on producing a functional transparent jacket filled with actual sliced gherkins and brine. The brand partnered with agency Here Be Dragons and experiential studio Robin Collective […]

United Airlines hosted a media event at a Los Angeles airport hangar to announce a new physical seating configuration for international flights. The physical execution relies entirely on modifying standard economy aircraft seating to function as a temporary bed. The brand calls this the Relax Row and positions it as an accessible upgrade for passengers […]

Better for you beverage brand Zevia launched a national advertising campaign to equate artificial intelligence with artificial ingredients. The brand partnered with the independent creative agency Party Land to produce a visual satire targeting competitors who rely on synthetic formulas. The physical execution relies on placing a clunky humanoid robot into a standard office environment. […]

Burger King secured premium television inventory during the Oscars broadcast to launch a massive brand reset campaign. The execution relies entirely on corporate transparency and the literal firing of their longtime mascot. The fast food chain partnered with agency OKRP to air a ninety second commercial featuring company president Tom Curtis admitting to years of […]