IKEA Canada identified active Instagram users between the hours of ten at night and five in the morning to launch a direct messaging campaign for mattresses. The physical execution relies entirely on an automated system sending a direct message reading “U up?” to consumers actively scrolling their feeds. The brand bypasses traditional daytime showroom advertising […]

School: Miami Ad School Attention spans are shorter than ever. If an advertisement requires a paragraph to explain its premise, it has already failed. Miami Ad School Europe understood this perfectly when they created the A Womans Worth campaign for the human rights group Terre des Femmes. They took the complex issue of societal judgment […]

Solar energy is no longer a future concept — it’s today’s smart choice. And leading this transition is Livguard Solar 360, powered by intelligent tech and precision engineering. With Akshay Kumar as the face of this innovation, Livguard is helping homeowners move beyond traditional energy setups. Offering 10% more solar generation, Livguard Solar 360 features […]

Imagine this: You’ve spent big bucks on concert tickets, the excitement is high, and then you spot a signboard that speaks directly to you—literally. That’s exactly what Flipkart Fashion did at a concert in Mumbai, creating a buzz with its witty and relatable placard campaign to promote their End of Season Sale (EOSS) from December 7th to […]