Highlights Brazil Turned Its Most Dangerous Bus Stops Into the Safest Ones
In Brazil, 68% of women say they feel unsafe getting around alone after dark. At a deserted bus stop between 8pm and 5am, the only thing typically present…
Amruta Jadhav
Category: Highlights
Catch up on the most talked-about, viral ad campaigns globally. These highlighted marketing moments showcase the very best in brand storytelling.
Highlights Amruta Jadhav
Highlights What If Your Online Trackers Came to Life? Apple Just Showed You
Every time someone browses the internet on a non-Apple device, data trackers follow silently across sites, building a profile, feeding ad networks, and running entirely without consent or…
Amruta Jadhav
Highlights TOI Turned Its Own Newspaper Into an Anti-Plastic Movement. 500,000 People Joined.
India’s plastic waste problem is not a future projection. The country’s plastic waste generation doubled from 15.9 lakh tonnes in 2015-16 to 34.7 lakh tonnes in 2019-20, with…
Amruta Jadhav
Highlights Pride Month’s Most Interesting Brand Campaigns: What Each One Was Really Doing
Most Pride Month campaigns add a rainbow to an existing logo and move on. The brands worth studying are the ones that made a structural decision, whether about…
Amruta Jadhav
Highlights IKEA Found Sweden’s Sunniest Spot and Marked It With Two Stone Chairs
Sweden debates its sunniest spot the way other countries debate their best beaches. The answer was always a matter of opinion. IKEA and NoA Åkestam Holst decided to…
Amruta Jadhav
Highlights Colgate Installed a “Newly Discovered Flower Species” at Mumbai’s Botanical Garden
For five days in March 2025, visitors to Mumbai’s Veermata Jijabai Bhosale Botanical Udyan and Zoo encountered something they had never seen before. High-definition panels displayed a stunning…
Amruta Jadhav
Highlights RCB Won the IPL 2026 Title. Every Brand in India Was Ready
Royal Challengers Bengaluru defeated Gujarat Titans in the IPL 2026 final to become back-to-back champions, successfully defending the title they had won in 2025 after an 18-year drought.…
Amruta Jadhav
Highlights The sound of divorce turned into a mattress discount by calm
More than 40% of people snore. Most of them do not know how badly. The people who do know are their partners, lying awake at 2 a.m., counting…
Amruta Jadhav
Highlights How IKEA exposed the UK housing crisis
IKEA showrooms are designed to make you want to live inside them. Clean lines, warm lighting, furniture arranged to suggest a life slightly better than the one you…
Amruta Jadhav
Highlights Coca-Cola Reshaped the Chopstick Into a Contour Bottle to Get Onto the Asian Dining Table
Coca-Cola’s contour bottle is one of the most recognised design objects in the world. In Southeast Asia, it rarely reaches the dining table. The chopstick does. That gap…
Amruta Jadhav
Highlights A Fake Tech Billionaire Begged the UK to Let Him Keep Accessing Children
Most advocacy campaigns argue from the position of the people being harmed. Smartphone Free Childhood argued from the position of the people profiting. The result is a two-minute…
Amruta Jadhav
Highlights “Jal Nahi Toh Kal Nahi”: Children Expose Their Parents’ Water Habits
Maharashtra has a water problem. It is not a problem of infrastructure alone. It is a problem of behaviour, embedded in daily routines so familiar that most adults…
Amruta Jadhav