awb blogs (11)
Highlights
22 March 2026 2 min read

Zevia Satirizes Artificial Intelligence In “Real Soda for Real Humans” Campaign

Better for you beverage brand Zevia launched a national advertising campaign to equate artificial intelligence with artificial ingredients. The brand partnered with the independent creative agency Party Land to produce a visual satire targeting competitors who rely on synthetic formulas. The physical execution relies on placing a clunky humanoid robot into a standard office environment. […]

Amruta Jadhav
awb blogs (10)
Highlights
22 March 2026 2 min read

Burger King Fires Mascot For “There’s A New King And It’s You” Campaign

Burger King secured premium television inventory during the Oscars broadcast to launch a massive brand reset campaign. The execution relies entirely on corporate transparency and the literal firing of their longtime mascot. The fast food chain partnered with agency OKRP to air a ninety second commercial featuring company president Tom Curtis admitting to years of […]

Amruta Jadhav
awb blogs (1)
Highlights
22 March 2026 2 min read

IKEA “U Up?” Campaign Intercepts Late Night Scrollers For Mattress Sales

IKEA Canada identified active Instagram users between the hours of ten at night and five in the morning to launch a direct messaging campaign for mattresses. The physical execution relies entirely on an automated system sending a direct message reading “U up?” to consumers actively scrolling their feeds. The brand bypasses traditional daytime showroom advertising […]

Amruta Jadhav