OOH Advertising Most coffee advertising tells you that you need coffee. Café Pelé and Lew’Lara\TBWA made your body tell you instead. In May 2015, inside the Fradique Coutinho metro station…
Amruta Jadhav
OOH Advertising Every dog owner knows the moment. Food hits the table and a pair of eyes appears below it, patient, hopeful, and entirely persuasive. The chicken bone gets passed.…
Amruta Jadhav
Festive Campaigns Amazon India: #DeliverTheLove Amazon India’s recurring Rakshabandhan platform follows a brother about to move to a hostel, reflecting on how much his elder sister shaped him. Conceptualised by…
Amruta Jadhav
Highlights India does not have a national sex education curriculum. What it has is Bollywood, and Bollywood has spent decades teaching a specific, deeply embedded lesson about consent: that…
Amruta Jadhav
Highlights Most car brands build campaigns around product specifications, lifestyle aspirations, or price-led offers. Škoda and Leo UK found their 2026 campaign hiding inside a diacritical mark above a…
Amruta Jadhav
Editor's Pick McDonald’s introduced Ronald McDonald in 1963. It spent the next six decades building one of the most recognisable mascots in the history of consumer marketing. Burger King spent…
Amruta Jadhav
Highlights In football, a red card means exactly one thing: the player is going home. For Etagi, Russia’s leading real estate platform that helps people find homes every day,…
Amruta Jadhav
Press Release There is a category of purchase that every adult makes and almost nobody acknowledges making. Hemorrhoid cream. UTI tests. Emergency plungers. Condoms at 2am. The products that go…
Amruta Jadhav
Highlights The internet has been debating the correct amount of ketchup for as long as there has been an internet to debate things on. A light dip for the…
Amruta Jadhav
Highlights In 1978, the Central Excise Authorities of India made a determination that would change Indian advertising history. They informed Vicco Laboratories that its two flagship products, Vicco Vajradanti…
Amruta Jadhav
Celebrity Every luxury brand in China pays celebrities millions per year to wear their clothes for a contractual window of months. Semir, a mid-market Chinese apparel chain founded in…
Amruta Jadhav
OOH Advertising Most film promotional campaigns in Los Angeles involve billboards. Netflix’s campaign for The Last House involved someone living inside one. From August 6 to August 8, 2026, a…
Amruta Jadhav
