OOH Advertising Hiscox Has Been Deliberately Vandalising Its Own Advertising
There is a poster somewhere in the UK that looks like it was installed by someone having a very bad day. The creative is mis-sized. The board is…
OOH Advertising There is a poster somewhere in the UK that looks like it was installed by someone having a very bad day. The creative is mis-sized. The board is…
Editor's Pick Most health awareness campaigns tell people to check themselves. Melanoma Focus identified a specific anatomical problem with that instruction and built a campaign around it. The scalp and…
OOH Advertising Removing your logo from an advertisement sounds like a creative risk. For a small number of brands, it is the opposite. It is proof of something that most…
Advertising Archives TERRE DES FEMMES placed a single placard next to three bronze statues in Munich, Berlin, and Bremen whose breasts had been worn visibly lighter by decades of repeated…
Highlights Maharashtra has a water problem. It is not a problem of infrastructure alone. It is a problem of behaviour, embedded in daily routines so familiar that most adults…
Highlights One KFC location in Kyiv’s Blockbuster Mall was underperforming badly enough that permanent closure was being considered. The franchise operator did not renovate it, discount it, or run…
Editor's Pick Lebanon was collapsing. Its currency had lost 90% of its value. The government was trying to cancel elections. Newspapers were being shut down by political pressure. The country…
Highlights A toilet paper brand making a campaign about constipation in schoolchildren sounds like a difficult brief. FCB London treated it as a public health issue, backed it with…
Editor's Pick The evidence was already there. It had been accumulating for decades in plain sight, on the breasts of bronze statues in some of Germany’s most visited public spaces,…
OOH Advertising Apple’s “Shot on iPhone” campaign has been running since 2015. It is one of the most copied visual formats in outdoor advertising history. Clean layout. Bold caption. Arresting…
Celebrity The 2026 FIFA World Cup kicks off in the United States, Canada, and Mexico in June, the first time the tournament has returned to North America since 1994.…
Highlights In June 2018, Domino’s Pizza announced it was hiring road repair crews to fix potholes across the United States. Not because the government asked it to. Not as…