Advertorial Samsung has been the world’s number one TV brand for 20 consecutive years, according to Omdia data from February 2026. To mark the milestone during a World Cup…
Amruta Jadhav
OOH Advertising Three years ago, Akcelo pitched McDonald’s Australia an idea that required the brand to trust itself completely. No logo. No product shot. No brand name. Nothing except a…
Amruta Jadhav
Editor's Pick Thai Life Insurance has produced some of the most emotionally precise advertising films in Asia over the past decade. Its collaboration with Ogilvy Bangkok has consistently found stories…
Amruta Jadhav
Highlights Sweden debates its sunniest spot the way other countries debate their best beaches. The answer was always a matter of opinion. IKEA and NoA Åkestam Holst decided to…
Amruta Jadhav
Highlights For five days in March 2025, visitors to Mumbai’s Veermata Jijabai Bhosale Botanical Udyan and Zoo encountered something they had never seen before. High-definition panels displayed a stunning…
Amruta Jadhav
Advertising Archives Melanoma Focus trained UK barbers to spot skin cancer on the scalp and neck, areas one in four melanoma cases in men occur, and almost no person can…
Amruta Jadhav
Highlights Royal Challengers Bengaluru defeated Gujarat Titans in the IPL 2026 final to become back-to-back champions, successfully defending the title they had won in 2025 after an 18-year drought.…
Amruta Jadhav
Highlights More than 40% of people snore. Most of them do not know how badly. The people who do know are their partners, lying awake at 2 a.m., counting…
Amruta Jadhav
Highlights IKEA showrooms are designed to make you want to live inside them. Clean lines, warm lighting, furniture arranged to suggest a life slightly better than the one you…
Amruta Jadhav
Highlights Coca-Cola’s contour bottle is one of the most recognised design objects in the world. In Southeast Asia, it rarely reaches the dining table. The chopstick does. That gap…
Amruta Jadhav
OOH Advertising Most beer brands own an occasion. Corona owns a feeling, and the sun is its primary creative tool. For over a decade, the brand has been building a…
Amruta Jadhav
Highlights Most advocacy campaigns argue from the position of the people being harmed. Smartphone Free Childhood argued from the position of the people profiting. The result is a two-minute…
Amruta Jadhav
