Highlights 50-60% of cancer patients undergo radiation therapy. The treatment requires tiny permanent ink dots placed precisely on the skin to guide the oncologist’s aim. They are medically vital.…
Amruta Jadhav
Editor's Pick Germany has a problem that is not unique to Germany but is acute there. Eighty-four percent of Germans support organ donation. Fewer than half have ever formally documented…
Amruta Jadhav
Highlights Every new driver in the UAE learns to park, reverse, lane change, and brake. Until November 2022, not one of them was taught how to navigate a drive-thru.…
Amruta Jadhav
Highlights When Russia invaded Ukraine in February 2022, nearly ten million refugees crossed into Poland in the months that followed. Poland absorbed more Ukrainian refugees than any other nation.…
Amruta Jadhav
OOH Advertising A print campaign does not need to be complicated to be devastating. Publicis Brussels proved that in September 2010 with four images, four words, and one line that…
Amruta Jadhav
Highlights Most parents have thousands of photos of their children on their phones. Birthday parties, school events, beach days, ordinary moments captured and forgotten in a camera roll. What…
Amruta Jadhav
Highlights Life insurance in Romania pays out when someone dies. Generali decided it should also pay out to prevent that death from happening. The result is one of the…
Amruta Jadhav
Editor's Pick Every year in Spain, approximately 8,000 people die from medication errors. A significant portion of those deaths are caused by a problem so obvious it has gone unaddressed…
Amruta Jadhav
Highlights Corona has built a body of work around one creative belief: nature, given the right conditions, can do the advertising itself. The brand has used a billboard activated…
Amruta Jadhav
Highlights KFC sells fried chicken. The pickle slice inside that chicken has, in France at least, developed a cult following large enough to justify a pop-up nail bar, three…
Amruta Jadhav
OOH Advertising Most outdoor advertising campaigns require two things: a media buy and a creative execution. Uber Eats and Special Australia needed only one. In June 2026, the delivery platform…
Amruta Jadhav
Advertising Archives Ziploc identified that food waste and savings loss share the same cause: expiration. Shoppers uploaded any expired food coupon from any brand to the Ziploc platform and received…
Amruta Jadhav
