Celebrity Duracell and VaynerMedia launched a global marketing campaign featuring Lionel Messi to promote their Power Boost batteries ahead of the 2026 World Cup. The campaign links elite athletic…
Amruta Jadhav
Celebrity The Nigerian skincare market faces a severe crisis with counterfeit products. Unilever, the parent company of Vaseline, battles a massive global black market in counterfeit goods that costs…
Amruta Jadhav
Highlights The French women’s rugby team attracts growing audiences but continues to face structural and cultural hurdles. AXA and Publicis Conseil launched a national media campaign to challenge outdated…
Amruta Jadhav
OOH Advertising South Africa’s sparkling wine market traditionally relies on imagery of formal weddings and major life milestones. J.C. Le Roux and TBWA Hunt Lascaris discarded this category convention with…
Amruta Jadhav
Editor's Pick The Mumbai suburban rail network serves over seven million passengers daily across an expansive transit grid. Managing this massive flow of human traffic presents significant logistical hurdles. Approximately…
Amruta Jadhav
Highlights The OddBalls Foundation launched a tongue-in-cheek public installation to confront male health taboos. The cancer charity unveiled a sparkling pair of anatomical sculptures dubbed the “Crown Jewels” in…
Amruta Jadhav
Highlights Dove and Ogilvy installed “The Beauty Machine” at Waterloo Station in London. The physical execution consisted of a massive vending machine stocked entirely with identical synthetic faces. The…
Amruta Jadhav
OOH Advertising Zepto launched an expansive outdoor billboard campaign to announce its rapid expansion across Uttar Pradesh and Rajasthan. The quick commerce company placed large static billboards along busy intersections…
Amruta Jadhav
Editor's Pick TD Bank launched an outdoor advertising campaign to promote its new fractional shares feature through TD Direct Investing. The financial institution wanted to show novice investors that they…
Amruta Jadhav
Highlights Coca-Cola launched its second global brand film for the upcoming World Cup to document the unscripted reactions of football fans. The broadcast campaign follows a previous release called…
Amruta Jadhav
OOH Advertising Ponds launched the “Sun Portraits” campaign to demonstrate the physical effects of prolonged sun exposure on human skin. The brand selected Phalodi in Rajasthan as the location for…
Amruta Jadhav
OOH Advertising The Government of Rio de Janeiro launched a public awareness campaign against electronic cigarettes. The outdoor and print advertisements target young consumers to debunk the idea that vaping…
Amruta Jadhav
