Quick commerce platform Zepto partnered with healthcare brand Vicks to distribute limited edition tissue boxes during cold and flu season. The campaign relies entirely on supply chain speed and contextual packaging. Buyers ordering relief essentials receive a custom tissue box printed with the phrase Get well soon the world needs you. This tactic targets the […]

School: Miami Ad School Attention spans are shorter than ever. If an advertisement requires a paragraph to explain its premise, it has already failed. Miami Ad School Europe understood this perfectly when they created the A Womans Worth campaign for the human rights group Terre des Femmes. They took the complex issue of societal judgment […]

Solar energy is no longer a future concept — it’s today’s smart choice. And leading this transition is Livguard Solar 360, powered by intelligent tech and precision engineering. With Akshay Kumar as the face of this innovation, Livguard is helping homeowners move beyond traditional energy setups. Offering 10% more solar generation, Livguard Solar 360 features […]

Imagine this: You’ve spent big bucks on concert tickets, the excitement is high, and then you spot a signboard that speaks directly to you—literally. That’s exactly what Flipkart Fashion did at a concert in Mumbai, creating a buzz with its witty and relatable placard campaign to promote their End of Season Sale (EOSS) from December 7th to […]