Highlights How IKEA exposed the UK housing crisis
IKEA showrooms are designed to make you want to live inside them. Clean lines, warm lighting, furniture arranged to suggest a life slightly better than the one you…
Amruta Jadhav
Campaigns — Page 22
Highlights Amruta Jadhav
Highlights Coca-Cola Reshaped the Chopstick Into a Contour Bottle to Get Onto the Asian Dining Table
Coca-Cola’s contour bottle is one of the most recognised design objects in the world. In Southeast Asia, it rarely reaches the dining table. The chopstick does. That gap…
Amruta Jadhav
OOH Advertising Corona Made the Sun Its Brand Ambassador. Here Is Every Campaign That Proves It.
Most beer brands own an occasion. Corona owns a feeling, and the sun is its primary creative tool. For over a decade, the brand has been building a…
Amruta Jadhav
Highlights A Fake Tech Billionaire Begged the UK to Let Him Keep Accessing Children
Most advocacy campaigns argue from the position of the people being harmed. Smartphone Free Childhood argued from the position of the people profiting. The result is a two-minute…
Amruta Jadhav
OOH Advertising Hiscox Has Been Deliberately Vandalising Its Own Advertising
There is a poster somewhere in the UK that looks like it was installed by someone having a very bad day. The creative is mis-sized. The board is…
Amruta Jadhav
Editor's Pick Your UK Barber Could Spot Your Skin Cancer Before Your Doctor Does
Most health awareness campaigns tell people to check themselves. Melanoma Focus identified a specific anatomical problem with that instruction and built a campaign around it. The scalp and…
Amruta Jadhav
OOH Advertising The Rarest Flex in Advertising Is No Logo at All
Removing your logo from an advertisement sounds like a creative risk. For a small number of brands, it is the opposite. It is proof of something that most…
Amruta Jadhav
Advertising Archives Best Ad Campaigns: May 18–24, 2026
TERRE DES FEMMES placed a single placard next to three bronze statues in Munich, Berlin, and Bremen whose breasts had been worn visibly lighter by decades of repeated…
Amruta Jadhav
Highlights “Jal Nahi Toh Kal Nahi”: Children Expose Their Parents’ Water Habits
Maharashtra has a water problem. It is not a problem of infrastructure alone. It is a problem of behaviour, embedded in daily routines so familiar that most adults…
Amruta Jadhav
Highlights KFC Ukraine Saved Its Worst Restaurant by Removing All the Chicken
One KFC location in Kyiv’s Blockbuster Mall was underperforming badly enough that permanent closure was being considered. The franchise operator did not renovate it, discount it, or run…
Amruta Jadhav
Editor's Pick AnNahar Built an AI President When Parliament Failed, Donated Its Ink to Save Lebanon’s Elections
Lebanon was collapsing. Its currency had lost 90% of its value. The government was trying to cancel elections. Newspapers were being shut down by political pressure. The country…
Amruta Jadhav
Highlights Andrex Found That 76% of UK Children Hold Their Poo at School. Then It Made an Ad About It
A toilet paper brand making a campaign about constipation in schoolchildren sounds like a difficult brief. FCB London treated it as a public health issue, backed it with…
Amruta Jadhav