OOH Advertising Most outdoor advertising is designed to be seen by humans. Marro, a fresh cat food brand, and creative agency Wonderful Things took a different position: what if the…
Amruta Jadhav
Highlights For the first time in history, Uzbekistan qualified for the FIFA World Cup. The tournament was held thousands of kilometres away in North America. For a country where…
Amruta Jadhav
Advertorial Piramal Pharma Limited’s India Consumer Healthcare (PCH) business with its brand Lacto Calamine is venturing into light gel moisturizers. Building on its longstanding expertise in oily skincare, Lacto…
Vatsal Gupta
OOH Advertising From a distance, the billboard at Square One shopping mall in Toronto looked like a large-format photograph of a teenage girl with text across her face: “Over 50,000…
Amruta Jadhav
OOH Advertising The most recognisable piece of Coca-Cola branding in Mexico is not a billboard or a television commercial. It is a red awning, worn by sun and rain, hanging…
Amruta Jadhav
Highlights A statistic that appears in a report stays in a report. A statistic that has been built at full scale, placed in a public space, and physically entered…
Amruta Jadhav
Highlights Most water brands at sports events set up a hydration station, place their logo on refrigerators, and call it a sponsorship. Purra, a Thai mineral water brand owned…
Amruta Jadhav
Highlights Most people think McDonald’s makes its money from selling burgers. The reality is more precise and considerably more interesting. McDonald’s is, at its structural core, a real estate…
Amruta Jadhav
Highlights Women’s hockey in Canada is having its best moment in decades. The Professional Women’s Hockey League launched in January 2024 and broke attendance records in its inaugural season.…
Amruta Jadhav
Editor's Pick Every block of cheese that Nestlé produces generates a byproduct that most of the industry discards: whey. Billions of litres of it are produced globally every year. Left…
Amruta Jadhav
OOH Advertising McDonald’s has been making children happy with Happy Meal toys since 1979. For a generation that has grown up with pets as family members, the calculation that children…
Amruta Jadhav
Highlights A magazine ad that requires you to urinate on it to reveal a discount is not a concept that would survive a conventional creative review. IKEA Sweden and…
Amruta Jadhav
