Highlights Cadillac Turned a Golf Swing Into a Bronze Trophy
When Cadillac signed on as title sponsor of the newly created 2026 Cadillac Championship, it did not commission a standard engraved cup. It handed the brief to two…
Amruta Jadhav
Category: Highlights
Catch up on the most talked-about, viral ad campaigns globally. These highlighted marketing moments showcase the very best in brand storytelling.
Highlights Amruta Jadhav
Highlights Supreme’s $3,798 Coffin Sold Out Before You Could Blink
Supreme has put its logo on bricks, bolt cutters, crowbars, fire extinguishers, and a pinball machine. For Spring/Summer 2026, the New York label decided death was the next…
Amruta Jadhav
Highlights Cadbury Built a Five-Tool Goo Kit for “How Do You Eat Yours?”
Cadbury has been asking Brits how they eat their Creme Egg since the 1980s. For four decades, the question was rhetorical. In March 2026, Cadbury commissioned actual research…
Amruta Jadhav
Highlights This KitKat Wrapper Kills Your Phone Signal. It’s Called “Break Mode.”
KitKat has been telling people to “Have a Break” since 1957. For nearly seventy years, that promise lived in the chocolate. In April 2026, KitKat Panama and Ogilvy…
Amruta Jadhav
Highlights Brands are spending money to prove that their ads are not AI
In 2025 and 2026, a quiet but unmistakable shift took hold in advertising. Brands started showing their work. Not as a creative experiment, but as a commercial strategy.…
Amruta Jadhav
Highlights Microsoft Advertising Tells APAC Brands to Stop Chasing Attention and Start Earning It
The 9-to-5 workday is gone. What replaced it is something more complicated, and for advertisers across Southeast Asia, far more consequential. The Infinite Workday Is Now the Default…
Amruta Jadhav
Highlights Prada sold a ₹1.2 Lakh Kolhapuri Chappal Without Naming It. India Noticed.
A brown toe ring leather sandal at Milan Fashion Week should not cause a diplomatic incident. But when Prada’s Spring/Summer 2026 menswear collection hit the runway on June…
Amruta Jadhav
Highlights Sting Energy Claimed the F1 Engine Roar Before a Single Logo Appeared on Track
In Formula 1, brand visibility is bought by the centimetre. Logos on cars, pit lane boards, broadcast titles, driver suits. The sport generated over $2 billion in total…
Amruta Jadhav
OOH Advertising Heineken Turned Shuttered Bars into Billboards, Then into Film Sets
When the pandemic forced bars across the world to close their shutters in 2020, most beer brands pulled their media budgets and went quiet. Heineken did the opposite.…
Amruta Jadhav
Highlights 7 Brands That Turned Coachella Into a Marketing Battleground
Coachella has long stopped being just a music festival. For four days across two weekends in the California desert, 250 000 festivalgoers became the audience for one of…
Amruta Jadhav
Highlights Pinterest’s Bold Campaign Against Its Own Industry
Every social media platform runs campaigns telling you to spend more time on their app. Pinterest just ran one telling you to put your phone down and go…
Amruta Jadhav
Highlights How The Dad Shift Uses Bananas And Groceries To Fight UK Paternity Leave Laws
British fathers are legally entitled to just two weeks of paternity leave. This currently stands as the shortest allowance in Europe. The timeline is so staggeringly brief that…
Danish