Highlights Every conversation about artificial intelligence replacing jobs is built around adult anxiety. Careers disrupted. Livelihoods threatened. Identities erased by automation. UNICEF and copywriter and designer Arun Anoop looked…
Amruta Jadhav
Highlights New York Fashion Week is one of the most photographed events in the world. Every year, thousands of people attend shows and parties wearing labels they cannot pronounce.…
Amruta Jadhav
Highlights In October 2024, Sydney Sweeney appeared in a Dr. Squatch commercial sitting in a bathtub full of bubbles. She looked directly at the camera and said: “Hello, you…
Amruta Jadhav
Highlights There are two ways to pronounce an IKEA product name. The Swedish way. And whatever the rest of us have been doing. IKEA UAE and Ogilvy Amsterdam decided…
Amruta Jadhav
Festive Campaigns Brooke Bond Red Label: #ShreeGaneshApnepanKa (2018)Conceptualised by Geometry Encompass, the film placed religious prejudice inside a Ganesh idol shop. A first-time buyer discovers the idol-maker is Muslim and…
Amruta Jadhav
Highlights Cybersecurity campaigns are typically addressed to the rational part of a person’s brain. They describe the risks of weak passwords, the consequences of account breaches, and the technical…
Amruta Jadhav
OOH Advertising Every serious gym-goer who travels knows the specific anxiety of packing loose creatine powder. A white powder in an unmarked bag at a security checkpoint generates a look.…
Amruta Jadhav
OOH Advertising The most distinctive brand assets are not always the ones a brand designed. Sometimes they are the ones that were already there, sitting inside an existing piece of…
Amruta Jadhav
OOH Advertising Child poverty is not an invisible problem in the United States. 11 million children are currently destitute in the US alone, and yet most adults are unwilling to…
Amruta Jadhav
Highlights Manscaped built a $1 billion brand on a single, extremely specific product category. The company spent years providing men with tools for their privates. The joke was always…
Amruta Jadhav
OOH Advertising In Bolivia, only one in four women know how to perform a breast self-examination or recognise the early symptoms of breast cancer. The awareness gap is not new.…
Amruta Jadhav
Highlights Concert posters have been stolen from walls since walls have had concert posters on them. The behaviour is so established and so universal that it barely registers as…
Amruta Jadhav
