Advertorial Every year, the Tour de France deploys a specialist team called the Eraser Men. Two staffers who drive the full race route ahead of the peloton, armed with…
Amruta Jadhav
Editor's Pick Most coupons expire before anyone uses them. The feeling when you pull out a coupon at checkout, and the cashier tells you it stopped working three days ago,…
Amruta Jadhav
OOH Advertising 75% of UK adults have been watching football this summer. One in three of them has not had a kickabout in more than six months. Carlsberg looked at…
Amruta Jadhav
OOH Advertising Washington D.C. has more than 70 museums. Most of them use advertising to tell people what is inside. National Geographic and Terri & Sandy did the opposite. The…
Amruta Jadhav
Highlights A Brazilian cosmetics company used drones and artificial intelligence to conduct the largest tree inventory in Amazon history, identifying 30,000 trees with cosmetic potential across 400 square kilometres…
Amruta Jadhav
Highlights Every major nation and private company is currently competing to reach the Moon in search of future energy resources. SKF, a Swedish industrial bearings manufacturer founded in 1907…
Amruta Jadhav
Editor's Pick 50% of every photo and video taken at a concert is of a stranger’s back. The other 50% is the stage. Hellmann’s and Ogilvy Argentina looked at that…
Amruta Jadhav
OOH Advertising Colombia’s official football jersey for the 2026 FIFA World Cup was priced at $150 USD. That is nearly 25% of the average monthly salary in Colombia. Fans who…
Amruta Jadhav
Advertising Archives Heinz redesigned the fry box for the first time in 75 years by adding a pop-out ketchup compartment physically shaped like the Heinz Keystone logo. The dip pocket…
Amruta Jadhav
OOH Advertising Every July, India’s advertising industry splits into two groups. The ones who planned a monsoon campaign in February and spent the season hoping it would rain at the…
Amruta Jadhav
Editor's Pick Peru has more than 4,000 smartphones stolen every day. Beyond the physical loss, each theft creates a financial emergency that the banking system was not designed to solve.…
Amruta Jadhav
Highlights Talking about data privacy makes most people switch off. Permissions, third-party access, device hardware requests, all of it lands like reading a terms and conditions page. Apple China…
Amruta Jadhav
