Brooke Bond Red Label: #ShreeGaneshApnepanKa (2018)
Conceptualised by Geometry Encompass, the film placed religious prejudice inside a Ganesh idol shop. A first-time buyer discovers the idol-maker is Muslim and turns to leave. A cup of Red Label tea changes his mind. Inspired by real-life stories, the film crossed 2 million views in four days.
AU Small Finance Bank: Badlaav Humse Hai
AU Small Finance Bank used Ganesh Chaturthi to question an everyday family convention. The film built its emotional argument around change beginning at home, positioning the bank’s brand purpose around a festival moment that resonated with young urban Indian families reassessing inherited traditions.
Mankind Pharma: Ganesh Chaturthi (Pandemic)
During the pandemic, Mankind Pharma approached Ganesh Chaturthi through the specific reality of that year: distance, masks, and restricted gatherings. The film redefined who the Vighnaharta, the remover of obstacles, could be, identifying frontline healthcare workers and ordinary people showing care as the festival’s true protagonists.
Berger Paints: #PaintYourImagination
Berger Paints used Ganesh Chaturthi to celebrate the imagination of a child who sees Bappa not as a finished idol but as a canvas for creative expression. The film positioned the act of painting as both a festive ritual and an everyday act of childhood wonder tied to the brand’s identity.
Birla Opus Paints: Special Mehmaan Aayenge?
Birla Opus Paints centred its campaign on the anticipation before Ganpati’s arrival: the repainting of walls, the freshening of spaces, the preparations that signal how much the guest matters. The film made the home’s readiness the emotional core rather than the festival itself, naturally connecting to the brand.
Mahindra Truck and Bus: Wish You a Happy Ganesh Chaturthi
Mahindra Truck and Bus built its Ganesh Chaturthi film around the unsung people who make the festival possible. The drivers and transporters who carry idols, flowers, and supplies across cities became the film’s protagonists, tying the brand’s commercial identity directly to the invisible infrastructure of celebration.
MG Motor: Tumchi Seat Taiyaar Ahe
MG Motor built its Ganesh Chaturthi campaign around the idea of Bappa’s seat in the car. The Marathi tagline, “Your seat is ready,” turned the brand’s product into an act of devotion and hospitality, inviting the deity into the one space MG owns in the consumer’s life.
Mankind Pharma: Ganesh Chaturthi (Pandemic)
During the pandemic, Mankind Pharma approached Ganesh Chaturthi through the specific reality of that year: distance, masks, and restricted gatherings. The film redefined who the Vighnaharta, the remover of obstacles, could be, identifying frontline healthcare workers and ordinary people showing care as the festival’s true protagonists.
Tata Motors: Ganesh Chaturthi
Tata Motors built its Ganesh Chaturthi communication around family coming together during the festival, using the journey home and the shared act of celebration as the emotional bridge between the brand’s product and the occasion. The film positioned Tata vehicles inside the warmth of festival homecoming.
Reliance Fresh and Reliance SMART: #OhMyGanesha
Reliance Fresh and Reliance SMART turned a traditional aarti into a commentary on everyday contemporary problems, using the ritual of welcoming Bappa home as the backdrop for a film that spoke to the pressures and small joys of modern Indian family life during the festive season.
Here is the additional paragraph for Parle-G:
Parle-G: Ganesh Chaturthi Film (2024)
Parle-G and Thought Blurb Communications built their 2024 Ganesh Chaturthi film around a young girl asking who gets to bring the idol home, using her innocent question to gently challenge a patriarchal norm embedded in the festival’s tradition. Released in five languages, the film’s tagline captured the brand’s enduring positioning: “Genius wohi, jo auron ki khushi mein paye apni khushi.”
