IAMS has installed a massive billboard directly above the baggage claim carousel at Orlando Sanford International Airport. The outdoor placement features a row of oversized dog and cat rears positioned just above where travellers collect their luggage. The physical setup connects the concept of uninterrupted travel with “Smooth Deliveries” for pets at home. The brand […]

McDonald’s Netherlands has launched a hyperlocal outdoor campaign that documents the unofficial footpaths customers carve through the landscape to reach its restaurants. The project moves away from staged advertising by focusing entirely on desire paths. These are the organic shortcuts formed when pedestrians instinctively choose the quickest route to their destination. The physical execution relied […]

Volkswagen Uses “Unexpected Affairs” Campaign To Highlight Blind Spot Monitor Volkswagen launched an outdoor and print advertising campaign in Bolivia to promote the blind spot monitor feature on the VW Tera. The physical execution relies entirely on visual storytelling linking a specific automotive safety feature to uncomfortable social situations. The brand partnered with agency MccArthy […]

KitKat launched an out of home and digital campaign across Canada that replaces a common punctuation mark with its physical product. The brand collaborated with the agency Courage to swap the standard hyphen in familiar pairings like 9-5 or airport codes with a physical chocolate wafer. The physical execution relies entirely on visual substitution to […]