Explore the best Out-Of-Home (OOH) advertising campaigns. See how clever billboards, optical illusions, and real-world stunts grab consumer attention.
Editor's Pick In August 2022, a series of posters began circulating on LinkedIn. Advertising and design professionals shared them with praise. The images were genuinely striking: the Mercedes three-pointed star…
Amruta Jadhav
OOH Advertising Environmental campaigns have spent decades showing melting ice caps, dying oceans, and oil-covered birds. Men have largely continued behaving the same way. Danish NGO Plastic Change and independent…
Amruta Jadhav
OOH Advertising Three years ago, Akcelo pitched McDonald’s Australia an idea that required the brand to trust itself completely. No logo. No product shot. No brand name. Nothing except a…
Amruta Jadhav
OOH Advertising Most beer brands own an occasion. Corona owns a feeling, and the sun is its primary creative tool. For over a decade, the brand has been building a…
Amruta Jadhav
OOH Advertising There is a poster somewhere in the UK that looks like it was installed by someone having a very bad day. The creative is mis-sized. The board is…
Amruta Jadhav
OOH Advertising Removing your logo from an advertisement sounds like a creative risk. For a small number of brands, it is the opposite. It is proof of something that most…
Amruta Jadhav
OOH Advertising Apple’s “Shot on iPhone” campaign has been running since 2015. It is one of the most copied visual formats in outdoor advertising history. Clean layout. Bold caption. Arresting…
Amruta Jadhav
OOH Advertising One developer. One AI tool. Eleven ads for WWF Denmark, produced entirely inside ChatGPT, from concept to final visual, without a photographer, art director, retoucher, or external design…
Amruta Jadhav
OOH Advertising Two women are killed every week in England and Wales by a current or former partner. Most people, walking past a statistic, keep walking. Women’s Aid and WCRS…
Amruta Jadhav
OOH Advertising The FRAKTA is one of the most recognised objects in Swedish retail. The large blue bag, priced at a few kronor, has been carried across picnics, house moves,…
Amruta Jadhav
Editor's Pick A banana for $175.90. A coconut for $195.50. A roll of toilet paper for $96.20. The Ordinary did not invent those prices to be absurd. It invented them…
Amruta Jadhav
OOH Advertising Most billboards do the same thing at 9 am and 9 pm. Corona’s billboard in Brighton worked for exactly 15 minutes a day. Miss that window, and all…
Amruta Jadhav
