Louis Vuitton has taken its ski collection to Livigno in the Italian Alps for a campaign shot by Alasdair McLellan under the line “Higher perspectives.” The LV Ski 2026 collection dresses women and men for the mountain and for the town below it. It runs from Monogram puffers and wraparound goggles to shearling boots built for the walk back from the lifts.
A Shoot Above the Snow Line
The campaign was shot in Livigno. McLellan took the stills, and Alexis Gomez directed the film, with Hampus Nordenson as director of photography. Victoria Sekrier styled the cast, and Emma Roach designed the sets.
The models include Nyela Hopster, Mary Houck, Lv Ang, Jacqui Hooper, Cheikh Diakhate, Mathieu Simoneau and Luca Goodfellow. London agency Lane & Associates created the campaign, and Kitten Production in Paris produced it. It runs worldwide across digital channels.
Louis Vuitton presents the collection as an extension of its Art of Travel idea into alpine landscapes. RAIN Magazine describes the campaign as moving between “the powdery silence of the mountains” and “the vibrant pulse of the city below.”
From the Slopes to the City
The house describes the collection as “a winter silhouette where alpine altitude meets urban elegance.” The pieces are designed to work as a full mountain outfit or to be split up and worn in the city.
That matters for who buys it. A collection that only works on a ski run sells to skiers. One that also works on a street in Paris or Tokyo sells to anyone who wants to look like they just came back from Gstaad.
What Women Wear on the Mountain
The women’s line softens technical outerwear with cashmere and brushed silk, including hooded jackets. Cashmere knitwear carries the LV initials, paired with Sherpa denim.
The bags lean into ice. They come in Monogram Pearly, Monogram Miroir and Monogram Empreinte Frozen, in frosty, iridescent tones. A silver Monogram Miroir version has a rainbow holographic finish that references Louis Vuitton’s metal trunks from 1891. The Capucines comes in cashmere and shearling, and new LV Lodge and Ice Breaker bags take cues from French alpine villages.
On the feet, the Cortina mule and boot sit on a lug sole, in suede or leather lined with shearling or in technical Monogram nylon. The new LV360 goggles have an interchangeable lens system for changing light and weather.
A 1990s Mood for Men
The men’s line follows last season’s ski collection by Pharrell Williams. It leans on loose silhouettes, checks and workwear details taken from 1990s après-ski style.
Key pieces include a Monogram Macassar puffer jacket with matching trousers and a snowboarding hoodie with a water-repellent outer layer and built-in, ventilated face protection. Snowflake jacquard sweatshirts create an optical illusion of swirling snow.
Bags come in a reflective Monogram canvas, including the Keepall 25, Trio Messenger, Discovery Backpack and Rush Bumbag. A gold shearling series and a Speedy P9 30 in calfskin with a denim effect complete the range.
Why Luxury Keeps Heading Uphill
Ski resorts such as Gstaad and Courchevel are among the most concentrated luxury markets in the world during winter. Louis Vuitton has returned to ski collections season after season, and LV Ski 2026 is its most complete wardrobe for the slopes yet, covering clothing, bags, shoes and eyewear for both women and men.
The campaign line sums up the pitch. The view from the top is part of what Louis Vuitton is selling.
Campaign Name: LV Ski 2026 (“Higher perspectives”)
Agency Name: Lane & Associates (London)
Brand Name: Louis Vuitton
Location: Livigno, Italy (shoot), worldwide digital
