Pepsi has collaborated with sports-fashion brand Off Season to produce miniature NFL puffer jackets sized to fit a 12-ounce Pepsi can. The jackets are functional accessories with working zippers, sleeves, team logos, and custom patches across all 15 of Pepsi’s NFL team partners. The can sits inside the jacket the way a person would wear one to a tailgate. Pepsi says the jacket keeps the can cold and the hand warm.
The Collaboration
Off Season was co-founded by Kristin Juszczyk, the designer whose custom NFL puffer jackets went viral after Taylor Swift wore one to a Kansas City Chiefs game in 2023. Juszczyk later secured an official NFL apparel licensing deal, which led to the launch of Off Season alongside Emma Grede, co-founder of SKIMS and Good American. The brand sits at the intersection of sports and fashion, and Pepsi’s can jacket is the first major brand collaboration since its launch.
Juszczyk described the project directly: “I enjoy a Pepsi at every game.” She said the partnership let her bring her design vision to the campaign in a format she had not worked in before.
The 15 Styles
There are 15 can jacket designs, one for each Pepsi NFL team partner: Bills, Bengals, Cowboys, Chargers, Rams, Dolphins, Vikings, Patriots, Giants, Jets, Eagles, Steelers, 49ers, Buccaneers, and Commanders. Each carries official team colors, logos, working zippers, and custom patches. The jackets are not merchandise sold through retail. They are distributed through the campaign itself.
The Tailgate Tour
Pepsi set up three in-person distribution stops through the Pepsi x Off Season Tailgate Tour. The first was outside Levi’s Stadium on October 19 for the 49ers vs. Commanders game. The second is outside Lincoln Financial Field on November 8 for the Eagles vs. Giants game. The third is at SoFi Stadium on November 25 for the Rams game. At each stop, ticketholders can pick up a jacket while supplies last.
A national sweepstakes running through November 30 gives fans who cannot attend a game a way to win one. The official entry page is offseasonpepsisweeps.com.
The Platform
The campaign runs under “Tailgating Deserves Pepsi,” Pepsi’s season-long platform for the 2026 NFL season. Gustavo Reyna, Pepsi’s VP of Marketing, described the collaboration as combining great taste, team pride, and football fashion. The can jacket is the physical expression of that platform, turning a Pepsi can into something fans would choose to carry to a game.
The mechanism is straightforward. The jacket does not change the product inside the can. It changes what the product looks like in your hand at a tailgate, which is the context the platform is built around.
Campaign Name: Pepsi x Off Season Can Jacket / “Tailgating Deserves Pepsi”
Agency Name: Not mentioned
Brand Name: Pepsi
Location: United States (Tailgate Tour stops: Santa Clara CA, Philadelphia PA, Inglewood CA)
