Australia is the home of natural disasters. More cyclones have hit in the last 20 years than in the preceding 100. Severe flooding strikes 30% more often than it did a generation ago. Bushfires start earlier and burn longer. By 2035, one in ten Australian homes is projected to be uninsurable. And yet nine in ten insurance claims include damage that was preventable. That last statistic is the brief that produced Haven, and the Dan Wieden Titanium Grand Prix at Cannes Lions 2026, the festival’s highest individual honour.
The Problem With the Insurance Model
The traditional insurance relationship is built entirely around recovery. A disaster happens. A claim is filed. The insurer pays. The homeowner returns to the same house, with the same vulnerabilities, and waits for the next event. The model offers no incentive for prevention because prevention generates no premium. The insurer profits from the cycle. The homeowner stays in it.
Suncorp, Australia’s leading home insurer, and Leo Australia (Leo Burnett) spent five years arguing that the model needed to change. The case was not purely ethical. 81% of Australians have lived through an extreme weather event. Only 17% have a plan to protect their home. 90% of insurance claims involve damage that better preparation could have prevented or reduced. The financial cost to Queensland alone, 80 major weather events and $16.1 billion in recovery costs in a decade, is a systemic failure of the model, not a series of unfortunate incidents.
What Haven Is
Haven is a free digital platform, available to any Australian homeowner regardless of whether they are a Suncorp customer. Enter your address. The platform draws from 12 data sets and live APIs, including natural peril risk, climate research, CoreLogic property data, WillyWeather, and Suncorp’s own proprietary insurance data, to generate a cinematic, personalised risk assessment for that specific home. Not a postcode. Not a suburb. That address. What threatens it? What the most likely damage scenarios are. What can be done to reduce the risk before the next event? A downloadable resilience report. Connections to local tradespeople for the recommended upgrades.
The platform was two years in development and represents the first time Suncorp has made its own insurance data available publicly, as a service to all Australians rather than as a tool for selling policies. Mim Haysom, CMO at Suncorp, described what that decision meant: “It’s been a long-term commitment for us, with this work taking our focus on resilience from an idea into an action that all Australians can benefit from.”
The Campaign Surrounding It
Haven launched in May 2025 and was amplified across television, OOH, social, PR, and digital. A home renovation television show integration placed the platform inside the content category most directly relevant to its message. Targeted advertisements inside Bunnings, Australia’s dominant home improvement retailer, pushed resilient building materials linked directly to the Haven recommendations, creating a direct path from risk assessment to purchase to installation.
Suncorp also backed resilience grants through the Foundation for Rural and Regional Renewal (FRRR), ensuring that the cost of resilience improvements remained within reach for homeowners in lower-income rural areas who face the highest climate risk.
The Results
Haven drew 323,186 visits, 223% above the initial target, with an average session time of nearly three minutes. A platform visit that sustains nearly three minutes of engagement in a category as avoidance-prone as home insurance is a significant behavioural achievement.79% of users said they would go on to make their home more resilient following the experience. Net Promoter Score lifted from 5.4 to 10.2. People who saw the campaign were 21% more likely to seek a Suncorp insurance quote, approximately double the rate achieved by most competitors in research studies.
Home insurance market share rose from 13.4% to 15.8%. Across the full 2019 to 2025 resilience platform, of which Haven is the most recent chapter, Suncorp climbed from second to first place in home insurance, lifted marketing ROI by 238%, and contributed $402 million in customer lifetime value. The government committed an additional $2.6 billion in resilience funding after Suncorp’s sustained lobbying effort.
The Platform It Caps
Haven is not Suncorp’s first resilience initiative. In 2021, Leo Australia and Suncorp produced One House to Save Many, a full-scale experimental home built to withstand a Category 5 cyclone using current construction techniques and materials already commercially available. The project won the Innovation Grand Prix at Cannes Lions 2022 and established the platform’s credibility. Resilience Road followed, documenting the rebuilding of communities after disaster events with resilience principles built in. Haven is the third and largest chapter, moving from physical demonstration to national digital infrastructure.
Andy Fergusson, Chief Creative Officer at Leo Australia, described the scale of what winning the Titanium means for the team: “To win at this level as an Australian insurance brand is quite remarkable. I certainly consider it the highest honour because it celebrates work that pushes the industry forward. And that’s incredibly rewarding for our teams who are working tirelessly and constantly pushing to make the type of work that hasn’t been done before.”
Why the Titanium
The Dan Wieden Titanium Lions are not given to the best-crafted or most culturally resonant campaign of the year. They are given to the idea that challenges convention most fundamentally and redefines what creativity can do. Jury president Chaka Sobhani, global CCO of TBWA, framed what the jury was looking for: “Is it making history right now? But even more importantly, is it setting a new bar for the future? Is it going to have a lasting impact, not only on that brand, but on brands more broadly, on culture, and the world?”
Haven’s answer to that question is a free platform that permanently changes how Australians understand their homes’ climate risk, built and maintained by an insurance company that gains nothing immediately from the user completing the assessment, and everything over time from a country better prepared to survive what is coming. The Titanium is the industry’s recognition that insuring against the future is less important than building for it.
Campaign Name: Haven / Building a More Resilient Australia
Agency Name: Leo Australia (Leo Burnett) / Collaborators: Hogarth Worldwide Sydney, The Polish Bureau, OMD Sydney, Unit 9
Brand Name: Suncorp Insurance
Location: Australia (national digital platform; launched May 2025)
