Volkswagen Uses “Unexpected Affairs” Campaign To Highlight Blind Spot Monitor
Volkswagen launched an outdoor and print advertising campaign in Bolivia to promote the blind spot monitor feature on the VW Tera. The physical execution relies entirely on visual storytelling linking a specific automotive safety feature to uncomfortable social situations. The brand partnered with agency MccArthy and Co to display a series of images depicting surprising romantic relationships.
The creative strategy centers on the tagline “see what you don’t see coming” to connect the automotive feature with human drama. The campaign titled “Unexpected Affairs” uses print media to show scenarios like a sister dating a best friend or an ex-partner with a boss. The physical posters function as a direct visual metaphor for the literal blind spots drivers experience on the road.
This execution strips away traditional automotive performance imagery and focuses entirely on a singular safety utility. By connecting a common driving hazard to universally understood social surprises the brand makes a technical vehicle feature highly relatable. The outdoor billboards and digital placements grab attention through provocative human interactions rather than standard car photography.
Using humour to highlight a safety feature creates a memorable association for potential car buyers. The localized campaign targets drivers by turning the abstract danger of a vehicular blind spot into a tangible and humorous everyday scenario.
Campaign Name: Unexpected Affairs
Agency Name: MccArthy and Co
Brand Name: Volkswagen
Location: Bolivia
