In February 2016, McDonald’s France built a road sign outside Brioude, a town of 6,700 people in the Haute-Loire region, chosen with surgical precision for one reason: the nearest Burger King was 258 kilometres away. Nearly a five-hour drive. The Sign TBWA Paris erected two temporary billboards side by side outside the town. The larger … Continue reading McDonald’s Put Up a Sign Pointing to Burger King. Burger King Turned It into a Road Trip.