Every May, Indian advertising performs the same ritual. Slow-motion footage of a woman stirring dal. A child’s hand reaching up. A voice-over about sacrifice. Soft piano. Fade to logo. In 2026, several brands broke from that format entirely and found sharper, more honest ground to stand on. Philips: “When Did the Home Become One Person’s … Continue reading How Indian Brands Ditched the Mother’s Day Playbook in 2026