Zepto launched an expansive outdoor billboard campaign to announce its rapid expansion across Uttar Pradesh and Rajasthan. The quick commerce company placed large static billboards along busy intersections in major regional cities. The physical execution relied entirely on bold text that reimagined famous Hindi songs and regional phrases to promote the “10 minute delivery” service. … Continue reading Zepto’s hyper-local, “10-minute delivery” with Bollywood-style billboards across states