Most outdoor gear brands prove their product’s durability through extreme sport imagery, altitude records, and professional athlete endorsements. Columbia Sportswear and adam&eve\TBWA took a different route. They wrote an open letter in The New York Times to the flat earth community and offered to hand over the entire company to anyone who could prove the … Continue reading Columbia Sportswear Offered Flat Earthers Its Entire Company. They Just Had to Find the Edge.