A Cadbury Dairy Milk bar has 40 squares. Every time one gets opened in a group, someone eats more than their fair share. VCCP turned that universal domestic reality into a product redesign, and in doing so gave a 200 year old chocolate brand one of its most shareable campaign moments in years. The Packaging … Continue reading Cadbury’s Dairy Milk Wrapper Settles Every Sharing Argument You’ve Ever Had