In 2008, Toyota announced its sponsorship of the Bulgarian Tennis Federation with a single print ad. No tagline. No copy. No product shot. Just three tennis rackets arranged to form the Toyota logo. That was the entire advertisement. Seventeen years later, it is still making rounds on the internet, and the reasons why are worth … Continue reading A 17-Year-Old Toyota Print Ad Just Went Viral Again, and It Deserves Every Second of It